Forum: Mind Warriors 
12th November 2010, 02:18 AM
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Replies: 36
Views: 1,115 |
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Forum: Mind Warriors
12th November 2010, 02:16 AM
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Replies: 45
Views: 1,437  Re: How Do You Find New Ideas?
I read constantly, news stories, fiction, non-fiction, bill boards, bumper stickers, anything in English, French or Spanish. The reading yields creative thinking. I also cheat A LOT, and google...
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Forum: Copywriting
12th November 2010, 02:10 AM
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Replies: 22
Views: 1,084 Re: Humor in Copy?
This issue has a lot to do with common sense. If you know that your subject and audience demand and expect solemnity, humor can be devestating. Don't sell funeral packages using the line "six feet...
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Forum: Copywriting
12th November 2010, 02:06 AM
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Replies: 12
Views: 4,325 Re: The effect of PS, PPS, PPPS in Sales Letters
My experience is that a single PS line can be effective, especially to redirect attention back to the body of the letter as has already been mentioned. However, multiple post scripts tend to detract...
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Forum: Copywriting
12th November 2010, 01:30 AM
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Replies: 17
Views: 1,178 Re: Remember - Its not ALL about Copywriting
In the end, the ultimate result, the sale, is dependant upon the effective execution of each step of the process. Having worked for ad agencies, marketing firms, in business development and as an...
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Forum: Copywriting
12th November 2010, 01:25 AM
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Replies: 13
Views: 1,171 |
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Forum: Copywriting
12th November 2010, 01:20 AM
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Replies: 31
Views: 11,251 |
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Forum: Copywriting
12th November 2010, 01:16 AM
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Replies: 11
Views: 738 |
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Forum: Copywriting
12th November 2010, 01:13 AM
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Replies: 11
Views: 726 Re: Do You Have CopyWriting Ethics?
I believe the technicality here is much like photography, the end user only purchase rights to use, not the acutal copyright. That being said, I do not provide any client information to any outside...
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Forum: Copywriting
12th November 2010, 01:07 AM
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Replies: 11
Views: 542 |
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Forum: Copywriting
12th November 2010, 12:59 AM
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Replies: 23
Views: 1,404 Re: How do you Improve your Editing Skills??
I have three suggestions that help me. First, never trust the memory concerning style convention. Always keep the authority manuals on hand and refer to them at the slightest misgiving. Second,...
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Forum: Copywriting
12th November 2010, 12:45 AM
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Replies: 17
Views: 2,450 Re: Bold, Italic or Underlined?
I prefer bold text. Eyesight does not always play favorites with italics and underlining is still over-emphatic and denigrates the fluidity of copy.
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Forum: Copywriting
12th November 2010, 12:43 AM
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Replies: 13
Views: 979 Re: What Magazines to buy that contain useful ads?
Luxe and the Roy Report are two of my favorite magazines for advertising. For text I suggest The New Yorker and yes, Playboy. The New York Times, Village Voice, Washington Post are good newspapers...
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Forum: Copywriting
12th November 2010, 12:41 AM
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Replies: 42
Views: 1,455 Re: Sex, Drugs and Internet Marketing
I think there is a caution here. You have to know your audience. Shock appeal is not always appealing, nor is it always appropriate. A daycare advertising open enrollment shouldnt use a headline...
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Forum: Offline Marketing
12th November 2010, 12:35 AM
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Replies: 24
Views: 1,253 Re: goodbye phone books....this is great news
Account Execs nationwide working for yellow page groups have really beefed up their approach. They are double saturating their markets interms of manpower and diversifying the services they are...
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Forum: Offline Marketing
12th November 2010, 12:29 AM
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Replies: 8
Views: 630 |
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Forum: Offline Marketing
12th November 2010, 12:17 AM
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Replies: 19
Views: 858 Re: You Don't Have to Be a Guru
I agree with you here in most ways. I do most of my work with small businesses because I believe in empowering those willing to take risks and have enough intelligence, skill and faith to embark on...
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Forum: Offline Marketing
12th November 2010, 12:13 AM
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Replies: 24
Views: 1,007 Re: Outsourcing
Well, lets see if you are a chinese government official, the pros to an american business outsourcing to china or india is a crippling effect on the US economy which is great for China. The con,...
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Forum: Offline Marketing
12th November 2010, 12:10 AM
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Replies: 31
Views: 1,718 Re: Place Ad in Yellowpages
Actually, nation wide, the numbers are showing that unless you are a restaurant, a taxi company or a plumber, your advertising dollars are most likely being wasted by listing in the yellow pages. ...
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