There have been times when I've written up an email to send to my list.. and right before I click "send", I'll ask myself "does this offer my list something of value...

Something they can use RIGHT NOW to improve their lives, get out of pain, solve a problem, or become happier.

If I can't answer "Yes"... I delete it or change it until I can say "Yes"

Look, if you EVER have a question as to what you should do at a certain...

Over the last 14 years or so, I've worked with close to 560 clients by now.

And if there's one constant I've seen in a lot of cases, it's this:

Most marketers are not using email at all. And if they are, they're not doing it right.

I gotta tell you, one of the fastest and easiest ways to double your sales is with email.

But you can't do it like most marketers do... by sending out dry, boring shit.

You gotta be the one bright...

Wanna shortcut for knowing what to send out to your list... when it comes to emails that get opened, read, and responded to?

Put yourself in their shoes.

In other words, what kind of emails do you like getting?

Is it sales pitch after sales pitch?

Is it long, dry emails that bore you to tears?

Of course not.

The BEST emails are those that are fun, exciting, offer up some useful info, have some personality,...

I was working on a huge email project for a client the other day... when I found myself a bit stumped over some great subject lines.

After all... the subject line of your emails is of THE most importance.

It's the headline for your email. In fact, the subject line has the important job of getting your email opened and read.

If your email isn't opened... it's game over. You don't go past "Go" and collect your $200 bucks.

So......

After 13 years of writing emails for my own businesses and for clients... I've learned a few "tricks of the trade" for getting emails opened and read.

Heck, these days I can sit down, spend 15 minutes typing up an email, click "send", and make $5,000 to $10,000 or more in sales from email alone.

Sure, I've got big lists in most of my niches that allow me to do this.

But more importantly, I've nurtured these lists and have grown them,...