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Showing results 1 to 8 of 8
Search took 0.01 seconds. Search: Posts Made By: Scott McKinstry
Forum: Copywriting 3rd August 2014, 04:06 PM
Replies: 35
Views: 1,436
Posted By Scott McKinstry
Re: A Question Of Grammar

Wrong Grammar That's Okay:

"Bills It's Okay To Pay Late"

(should be Bill's That Are Okay to Pay Late" -- but who wants to read that mouthful?)


Wrong Grammar that ain't okay:

"They...
Forum: Copywriting 16th July 2014, 11:53 PM
Replies: 10
Views: 1,200
Posted By Scott McKinstry
Re: Very long letter, would like some feedback please.

First thoughts on the opening: I need a little more WIIFM in the deck and maybe the lead -- although it's a captivating story, it mostly reads like an expose on the success of escorts, with one in...
Forum: Copywriting 13th May 2014, 12:45 PM
Replies: 27
Views: 1,512
Posted By Scott McKinstry
Re: For Those of You Who Wanna Know How An About Us Page Is Done...

The written copy is bland, yeah, but the video to the right is pretty good. Worth a watch.

It tells the classic story of a software start-up from the 80s that "thought differently" and became a...
Forum: Copywriting 11th February 2014, 12:05 AM
Replies: 5
Views: 577
Posted By Scott McKinstry
Re: Could Use Some Pointers for Landing Page

Hi Scott,

For the optin, Tell more about the "creative spark" newsletter ... because a lot of people could use that. What's inside those newsletters? How do I get a creative spark? (And just to be...
Forum: Copywriting 31st January 2014, 02:32 PM
Replies: 14
Views: 1,784
Posted By Scott McKinstry
Re: This Swipe will change your life (and make you lots of money)

I have nothing to add, so I'll swipe what someone else said about the subject a few decades back. (From Eugene Schwartz's masterpiece Breakthrough Advertising, Chapter 5, "Summary: The Art of...
Forum: Copywriting 13th January 2014, 01:06 PM
Replies: 15
Views: 1,057
Posted By Scott McKinstry
Re: Had much luck with this technique?

Not an answer to your question, Mark ...

... but I think the technique will work best with certain products.

Like salt.

Even though it is a "luxury" salt (and likely targeted to salt...
Forum: Copywriting 11th January 2014, 02:47 AM
Replies: 42
Views: 1,475
Posted By Scott McKinstry
Re: What do you think of this copy?

Decent start -- you do have a lot of information that explains what your product does ... but it lacks sizzle, and as other warriors have noted, conviction.

A few other things to consider ...
...
Forum: Copywriting 8th January 2014, 02:07 PM
Replies: 34
Views: 2,769
Posted By Scott McKinstry
Re: My Opt In Rate Sucks, Pls Critique My squeeze Page

It's also not clear what you get when you opt-in. Pdf report? Ebook? Email course? By making it specific, you give subscribers something tangible they can wrap their heads around.

Let them know...
Showing results 1 to 8 of 8

 
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