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Showing results 1 to 31 of 31
Search took 0.03 seconds. Search: Posts Made By: MatthewRHallEsq
Forum: Copywriting 1st June 2015, 09:36 AM
Replies: 36
Views: 2,026
Posted By MatthewRHallEsq
Re: Do You Ever Grow Tired of Having To Write For The LCD?

I remember a student teacher once telling me how dumb she thought her students are.

"I don't think that's a great attitude to have," I told her. "Besides, people can tell when you treat them like...
Forum: Copywriting 19th May 2015, 11:27 PM
Replies: 17
Views: 2,015
Posted By MatthewRHallEsq
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

It has been a shitty weekend, but I really needed to hear this. Had a kid 7 weeks ago, and my wife had to have emergency surgery Friday related to post-maternity stuff. Got way stressed out,...
Forum: Copywriting 18th March 2015, 03:54 PM
Replies: 13
Views: 1,666
Posted By MatthewRHallEsq
Re: How I found email subject lines that doubled the open rates....

Thanks for sharing. This is interesting, but also a no-brainer. Makes sense big magazines would have already tested print headlines to death.
Forum: Copywriting 28th January 2015, 12:52 PM
Replies: 9
Views: 1,347
Posted By MatthewRHallEsq
Re: How much business do you get through your personal copywriting website?

My personal website isn't used to generate leads. It's to give potential clients who are referred to me a place to check I'm a real person.

Like most working copywriters, I get my work through...
Forum: Copywriting 23rd January 2015, 02:48 PM
Replies: 22
Views: 2,037
Posted By MatthewRHallEsq
Re: New Guy asking for some advice on my Landing Page

What Rick said, again. You're putting in some good effort – which is much more than can be said about lots of "review my landing page" posters – but there are some important fundamentals you're...
Forum: Copywriting 22nd January 2015, 01:08 PM
Replies: 22
Views: 2,037
Posted By MatthewRHallEsq
Re: New Guy asking for some advice on my Landing Page

You still have the same underlying problem: you're asking too much of your leads. There's no way I'm giving anyone my phone number online unless I'm selling THEM something.

The link Rick shared...
Forum: Copywriting 7th January 2015, 09:35 PM
Replies: 7
Views: 1,356
Posted By MatthewRHallEsq
Re: what to charge? what to charge?

Well, what are your rates? Assign an hourly rate to yourself, then calculate how long you think it will take you to write it.

Depending on how much money they can make from your posts, you should...
Forum: Copywriting 31st December 2014, 07:27 PM
Replies: 44
Views: 3,681
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Mike, this is what content marketing SHOULD be about -- but most people don't get it. They think people will magically care about them if they publish yet another "3 Benefits of Our Product" article...
Forum: Copywriting 26th December 2014, 09:11 PM
Replies: 44
Views: 3,681
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

"An advertorial" is the first term that came to mind for me. It's definitely an advertisement (someone paid money for that copy to appear where it is, and its purpose is to eventually win customers...
Forum: Copywriting 26th December 2014, 07:55 PM
Replies: 44
Views: 3,681
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Well said, Rick. The whole point of content marketing (and I mean real content marketing, not SEO spam) is to create content that compels your reader to take some sort of action. That's often to sign...
Forum: Copywriting 4th December 2014, 06:29 PM
Replies: 11
Views: 1,380
Posted By MatthewRHallEsq
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

Great idea. I've actually got a few sites he's mentioned that might be good to work with. It's not a niche that's growing, so it's not anything I'd like to start selling myself on a new competing...
Forum: Copywriting 4th December 2014, 03:47 PM
Replies: 11
Views: 1,380
Posted By MatthewRHallEsq
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

Thanks all for your feedback and input.

I ended up emailing him and basically saying, "Not sure if you changed your logins or you had planned on having me work through December, but at this point...
Forum: Copywriting 25th November 2014, 12:22 PM
Replies: 11
Views: 1,291
Posted By MatthewRHallEsq
Re: How to Get Clients Now and in the Future

Great post, Shawn. Can I add a list item?

5. Promote your content. Great content is worthless if no one reads it. When growing a website, spend 20% writing content and 80% promoting that content....
Forum: Website Design 25th November 2014, 12:06 PM
Replies: 9
Views: 1,251
Posted By MatthewRHallEsq
Re: WordPress Plugin for Displaying Your Portfolio On Your Site?

I build my sites with Themify. Here's one I did for a friend (don't judge the bad image selection or copy, which he has apparently changed since he paid me for it. Yecch.)

Apex Education...
Forum: Copywriting 13th November 2014, 05:26 PM
Replies: 22
Views: 1,894
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Working in-house is a completely different story – not as rigid a career path, and plenty of opportunities for a guy on the street (like our OP friend here) to jump in and find work. And there are...
Forum: Copywriting 13th November 2014, 04:44 PM
Replies: 22
Views: 1,894
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Okay, so you're just getting started and building your portfolio.



This is a stupid and arrogant attitude.

Sorry to be so blunt, but such offensively ignorant statements deserve to be met...
Forum: Copywriting 10th November 2014, 05:59 PM
Replies: 5
Views: 915
Posted By MatthewRHallEsq
Re: Is there any way I can get out of this one?

I think you mean a Non-Compete. In which case, you are free to seek other work. If a non-compete interferes with your ability to make a reasonable living, you aren't bound to it in most states.

If...
Forum: Copywriting 30th October 2014, 01:13 PM
Replies: 29
Views: 2,017
Posted By MatthewRHallEsq
Re: Wanting advice from experienced copywriters who have seen it all...

Based on your comments, it sounds like the kind of business where they are going to want to copy your competition without having the data to understand why your competition is doing what its doing. ...
Forum: Main Internet Marketing Discussion Forum 21st October 2014, 12:38 PM
Replies: 5
Views: 687
Posted By MatthewRHallEsq
Re: Setting limits on PLR article usage

You could simply state the limits in the terms and conditions of your sale. Each article may be used one time.

Then offer multiple use pricing. Or have an unlimited use pricing like developers...
Forum: Copywriting 18th October 2014, 10:12 PM
Replies: 4
Views: 1,256
Posted By MatthewRHallEsq
I Know This Sounds Like Spam, But... (some humor for a Saturday)

"I Know This Sounds Like Spam, But I Really Did Double My Mass In TWO WEEKS And Now Women Can’t Get Enough Of Me And I’m SCARED"...
Forum: Copywriting 14th October 2014, 03:00 PM
Replies: 12
Views: 1,178
Posted By MatthewRHallEsq
Re: Copy Critique Sought

As someone who started in article writing and now does copywriting, here's my biggest piece of advice: cut it in half, then cut it in half again.

You're not being paid by the word, Dickens....
Forum: Copywriting 14th October 2014, 02:51 PM
Replies: 27
Views: 1,934
Posted By MatthewRHallEsq
Re: Gentlemen, Please Help Me Raise $199

My reaction when I first saw your page: "WHOAMG what format is this?"

There's a reason so many landing pages follow the same basic format: it makes your website transparent. You want to decrease...
Forum: Copywriting 13th October 2014, 05:39 PM
Replies: 8
Views: 1,899
Posted By MatthewRHallEsq
27 Copywriting Formulas to Jumpstart Your Copy

Today, Buffer posted an article containing 27 copywriting formulas (http://blog.bufferapp.com/copywriting-formulas).

While it's definitely intended for social media/Twitter, and though formulas...
Forum: Copywriting 12th October 2014, 12:44 PM
Replies: 14
Views: 1,364
Posted By MatthewRHallEsq
Re: Can you comment on my Sale Copy VS Copywriter's Sale Copy?

[QUOTE=sethczerepak;9588574]You hired a writer dressed up like a copywriter, sneaking around the back alleys of Elance in a Trench coat and 5 o'clock shadow saying, "Hey kid, ya' wanna buy some sales...
Forum: Copywriting 19th September 2014, 11:10 AM
Replies: 13
Views: 1,388
Posted By MatthewRHallEsq
Re: Please Critique My "Warriors For Hire" Ad

^^
This.

It looks like your rates have increased since we worked together... but just barely. I regularly make $200-$300 per article by targeting real world businesses and agencies doing the same...
Forum: Copywriting 18th September 2014, 04:14 PM
Replies: 13
Views: 1,388
Posted By MatthewRHallEsq
Re: Please Critique My "Warriors For Hire" Ad

Hi Mike. Did I write a bunch of "content" for you like in 2011 maybe?

Welcome to WF.

My first response to your letter is that it's not tailored to the WF audience. Your copy is decent, but...
Forum: Copywriting 10th September 2014, 04:03 PM
Replies: 30
Views: 1,186
Posted By MatthewRHallEsq
Re: Student asks me: "What if I don't have a phone?"

Get a Google Voice number (mine was free, and I only have to use it something like one per year to keep it). Or pay to upgrade to Skype premium.

If you only do business over email, you're only...
Forum: Copywriting 8th September 2014, 01:07 PM
Replies: 10
Views: 874
Posted By MatthewRHallEsq
Re: Ever Contact Silicon Valley Startups?

I'm preparing a mailing to target funded startups, so I've thought about this problem a lot recently.

djs13 already mentioned Crunchbase, Another database I'm having my assistant comb through is...
Forum: Copywriting 3rd September 2014, 02:30 PM
Replies: 11
Views: 870
Posted By MatthewRHallEsq
Re: Critique on Job Interview Sales Letter Approach

Like Angie said, too long.

Here's how I'd cut it down:



IMO, this is obvious. Cut it.


Same as above. If you include your name in your email or at the end of the letter, you don't need...
Forum: Copywriting 8th July 2014, 12:03 AM
Replies: 20
Views: 2,096
Posted By MatthewRHallEsq
Re: "How To Stay Out of Trouble While Developing a Great Reputation": A Guide for Newbie Copywriters

Jason,

Thanks for sharing this. As usual, your practical, experience based teaching is very useful. It's the kind of thing 99% of copywriting blogs don't share – probably because those bloggers...
Forum: Copywriting 3rd March 2014, 09:10 PM
Replies: 43
Views: 2,842
Posted By MatthewRHallEsq
Re: Is it time to reconsider your copywriting career?

The raising your hand example is great. I'm definitely going to borrow that the next time I teach. Thanks.
Showing results 1 to 31 of 31

 
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