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Search: Posts Made By: thehorizon
Forum: Copywriting 14th January 2012, 11:05 AM
Replies: 47
Views: 1,472
Posted By thehorizon
Re: My conversions suck... Why?

First, lose the shadow.

You want your headline to be like this... SNAP! Instantly visible. The target's subconscious mind immediately sucks in the details and interprets it for his logical factor...
Forum: Copywriting 14th January 2012, 10:09 AM
Replies: 11
Views: 786
Posted By thehorizon
Re: Know, Like and Trust emails???

Hi John, so you're trying to get your email marketing campaign off to a great start... and you've have been told that you should have 2-4 emails developing the know, like and trust factor. That's a...
Forum: Copywriting 12th January 2012, 01:58 AM
Replies: 27
Views: 707
Posted By thehorizon
Re: Take 2 : Please Critique My Landing Page

I think you can improve on the hook more. You see, people are motivated by fear in the present, not so much of fear in the future. That's the reason why sales for prevention lose significantly to...
Forum: Copywriting 8th January 2012, 06:56 AM
Replies: 18
Views: 1,042
Posted By thehorizon
Re: What's the Best Way to Formulate a Killer Offer?

It depends on the market's phase. If the customers are really sick and tired of the mechanisms constantly played out by the product creators (to the point of stagnancy), then I would suggest a new...
Forum: Copywriting 19th November 2011, 10:43 AM
Replies: 21
Views: 1,117
Posted By thehorizon
The Serious Advertisement Or The Explosively Entertaining?

The Serious Advertisement - Or The Explosively Entertaining?

I've recently finished studying books by Ogilvy, John Caples and the like - they seem to be more attached towards the style of the...
Forum: Copywriting 15th November 2011, 05:54 PM
Replies: 14
Views: 802
Posted By thehorizon
Re: Are People “Immune” To Similar Sales Letters/Pages?

Think about it this way. As copywriters/advertisers, we are THE people to channel the market's desires towards a certain solution. Desires don't disappear overnight- neither are they created...
Forum: Copywriting 14th November 2011, 12:10 AM
Replies: 41
Views: 1,566
Posted By thehorizon
Re: How Good Are You?

Actually, max5ty has some good points, all of which are buried in real psychology tested by the Scientific Method.

If you've picked up a no-fluff psychology book by Robert Cialdini on Influence,...
Forum: Mind Warriors 13th November 2011, 11:54 PM
Replies: 6
Views: 419
Posted By thehorizon
Re: Any advice for some motivation?

Hi, sorry if my post comes across as blunt. But these are insights that can make or break your life as it did for me and many others out there.

There are multiple causes for your predicament....
Forum: Copywriting 13th November 2011, 04:41 AM
Replies: 4
Views: 613
Posted By thehorizon
Interesting Short Video On Copywriting

Don't know if this is a repost... but here.
A friend of mine sent the link to me.

The Power of Words - YouTube

interesting, isn't it?
appears to be an ad for a content service.
Forum: Copywriting 12th November 2011, 11:12 PM
Replies: 41
Views: 1,566
Posted By thehorizon
Re: How Good Are You?

Lol it's kind of "preserving" the information asymmetry (market failure) of whatever's left possible. Without it, it'll probably cause a completely competitive market where profits die out to normal...
Forum: Copywriting 12th November 2011, 11:11 AM
Replies: 20
Views: 1,027
Posted By thehorizon
Re: Suppose the copy fee was $15,000...

Summary to the above post: The poster is more morally honest and upright than many of us out there. I guess I'll just admit my ignominious incompetence.

To re-answer the question by the OP... I...
Forum: Copywriting 12th November 2011, 09:24 AM
Replies: 20
Views: 1,027
Posted By thehorizon
Re: Suppose the copy fee was $15,000...

I'd say persuasion is a dangerous skill.

Look at the cigarette market back then.

There was a classified, documented health risk released to the public officially way back then when every...
Forum: Copywriting 11th November 2011, 07:18 PM
Replies: 17
Views: 830
Posted By thehorizon
Re: Quick Feedback on My Copy

I agree with the stance CopyWriteHer actually. Having seen loads of copy in the asian dating scene, objectification is actually very commonly seen. The term "game" is a technical word used by PUAs,...
Forum: Copywriting 6th November 2011, 05:56 AM
Replies: 46
Views: 1,796
Posted By thehorizon
Re: Copywriters Favorite Tool

I'm merely a beginner copywriter, but I've amassed tonnes of swipes... headlines, captions, subheadlines, sections, techniques, fake closes, closes, PS's, guarantees, proof layers, etc.

I did it...
Forum: Copywriting 5th November 2011, 07:27 AM
Replies: 23
Views: 818
Posted By thehorizon
Re: A Little Rant

I'm starting to understand how you feel about it...

I've been reading up on advertising, marketing, copywriting... and it just occurred to me that I might just be addicted. It's like a hobby... I...
Forum: Copywriting 15th October 2011, 09:14 PM
Replies: 29
Views: 1,986
Posted By thehorizon
Re: My Psychics Predictions for 2012

Well, I'm not judging or anything... but there's a fortune-telling technique known as ambiguity (aka cold reading). I've been reading up on it because cold reading seems like an awfully powerful...
Forum: Copywriting 30th September 2011, 02:40 AM
Replies: 15
Views: 983
Posted By thehorizon
Re: My first sales copy: wish me luck

Hi, I'm a very new copywriter but have seen a lot of copies out there.

It's really not bad in terms of the structure, but I think there are some substantial differences between the really powerful...
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