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Search: Posts Made By: BradleyC
Forum: Offline Marketing 3rd August 2012, 12:10 AM
Replies: 1
Views: 362
Posted By BradleyC
Re: small business software's

Sounds like a custom program is what he needs. I've reviewed hundreds of business software programs for businesses. When you have specific needs like this you need to have it custom written.

PM...
Forum: Offline Marketing 2nd August 2012, 10:17 PM
Replies: 25
Views: 8,279
Posted By BradleyC
Re: How much do you charge for email marketing?

Actually, piece is synonymous to anything you send ... email, brochures or whatever.

With Process Marketing when working with offline businesses we like to send marketing pieces via snail mail....
Forum: Offline Marketing 29th July 2012, 11:31 PM
Replies: 25
Views: 8,279
Posted By BradleyC
Re: How much do you charge for email marketing?

@ukcini: You get the online piece ... email. The offline piece is snail mail. This could be flyers, postcards, brochures, sales letters. What we send is dependent upon the business and the product...
Forum: Offline Marketing 28th December 2011, 12:49 AM
Replies: 17
Views: 929
Posted By BradleyC
Re: Did You Walk Away From Your J.O.B IN 2011 ?

Losing your job and being "forced" to do something to make money is a strong motivator. I've heard many success stories like this.

There are a lot of people out there that don't have a strong...
Forum: Offline Marketing 27th December 2011, 04:48 AM
Replies: 35
Views: 802
Posted By BradleyC
Re: Merry Christmas Everyone

Merry Christmas fellow warriors from Washington.
Forum: Offline Marketing 27th December 2011, 04:06 AM
Replies: 15
Views: 816
Posted By BradleyC
Re: I finally got my offline services website up.

Under "How do you get started?", put a video there to show them what to do. That will make it a whole lot easier which will increase your sales.

Also, for a WP Theme, check out Elegant Themes....
Forum: Offline Marketing 27th December 2011, 04:00 AM
Replies: 9
Views: 776
Posted By BradleyC
Re: Need some advice on my first time cold calling?

What's wrong with, "I'd like to do a website for you at no cost at all" and then answer their questions?

No, it's not hard to sell something you're doing for free.

Bradley
Forum: Offline Marketing 27th December 2011, 03:57 AM
Replies: 8
Views: 988
Posted By BradleyC
Re: Best ways to get Offline SEO Clients!

Selling SEO upfront is really hard. Yet, the money for SEO is extremely attractive. The approach we took is selling a lower cost product that provides immediate results. This allows us to create the...
Forum: Offline Marketing 23rd November 2011, 09:11 PM
Replies: 23
Views: 1,314
Posted By BradleyC
Re: Groupon Gone Bad

It's interesting how I seem to be running across all of these Groupon articles. Here's another one I found informative ...
Beyond Groupon: Daily Deals Evolve, New Competitors Emerge...
Forum: Offline Marketing 23rd November 2011, 01:47 AM
Replies: 22
Views: 1,196
Posted By BradleyC
Re: 5 Secrets To Direct Mail Success...

Just remember, opening it up is only half of the battle. Having a compelling offer that grabs their attention along with the other key copywriting elements is also very important. You don't want to...
Forum: Offline Marketing 23rd November 2011, 01:30 AM
Replies: 11
Views: 1,742
Posted By BradleyC
Re: The Easiest Cold Call Conversion Ever - Cut Out Junk

Your dad is right on the money with his advice to you ... "People LOVE spending money, they love buying things, they hate being sold things though"

People hate being sold with a passion and once...
Forum: Offline Marketing 23rd November 2011, 01:01 AM
Replies: 23
Views: 1,314
Posted By BradleyC
Re: Groupon Gone Bad

I found the story interesting and pursued it a bit further and found this ... https://plus.google.com/107945426404682361496/posts/4a5bH8Y27Wt#107945426404682361496/posts/4a5bH8Y27Wt

Apparently...
Forum: Offline Marketing 23rd November 2011, 12:46 AM
Replies: 23
Views: 1,314
Posted By BradleyC
Groupon Gone Bad

I know I haven't been on for a while. Business has been booming and my team and I have been swamped!

I ran across this tonight. It's a good read on how Groupon can really hurt a business. In...
Forum: Offline Marketing 27th October 2011, 06:35 AM
Replies: 8
Views: 800
Posted By BradleyC
Re: New method of offline marketing

This may need repeating. This is from my post at http://www.warriorforum.com/offline-marketing-discussions/463882-client-not-seeing-value-fb-campaign.html, post #9 ...

Okay, I'm going to go old...
Forum: Offline Marketing 27th October 2011, 01:07 AM
Replies: 13
Views: 970
Posted By BradleyC
Re: Ways / Techniques To Get The Owner On The Phone?

Agreed. Me to.

When we don't know the owners name we anticipate to make 2 calls with the first calls primarily purpose of getting the owners name.

1st call. "Hello. My name is ______. I need...
Forum: Offline Marketing 27th October 2011, 12:47 AM
Replies: 21
Views: 4,940
Posted By BradleyC
Re: Easy Way to Find President/Owner/CEO Email Addresses

The problem with Manta is the business has to actually enter their info for all of us solicitors to have access to it.

I've got a database of all of the businesses state by state. Over 80% of the...
Forum: Offline Marketing 10th October 2011, 10:31 PM
Replies: 45
Views: 6,272
Posted By BradleyC
Re: $2,560 A Week....from Car Lots!

For me, it's not about making $100k/yr. For my son with medical issues, he'd be happy to make $20/hr! Heck, he'd be happy to have a way of making money without having to deal with a boss.

That's...
Forum: Offline Marketing 10th October 2011, 03:58 PM
Replies: 45
Views: 6,272
Posted By BradleyC
Re: $2,560 A Week....from Car Lots!

But where do you get these chemicals?

I have a 26 year old who's bipolar and can't seem to hold a job because he doesn't handle authority very well, for one. Something like this might just be his...
Forum: Offline Marketing 7th October 2011, 04:51 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

Good catch RRG regarding the script. I wasn't critiquing the script as much as the point he was making about going for the appointment.

Bradley
Forum: Offline Marketing 7th October 2011, 04:34 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

Excellent post, Webladder! Right on the money.

Everyone, take notes on this post. He's right on the money! You do NOT sell products from a cold call. You sell the appointment.

Well said!
...
Forum: Offline Marketing 6th October 2011, 03:44 PM
Replies: 22
Views: 2,008
Posted By BradleyC
Re: [Offline Consulting Done Smarter] The USP Myth and Why You Can't Attract Quality Clients

There's some serious confusion here. lordauric post is all about "selling" and gives some pointers on selling.

A USP/UVP is about marketing and generating leads.

Two completely different...
Forum: Offline Marketing 6th October 2011, 03:04 PM
Replies: 22
Views: 2,008
Posted By BradleyC
Re: [Offline Consulting Done Smarter] The USP Myth and Why You Can't Attract Quality Clients

Just google "unique value proposition" and you'll get a ton of information on it including examples.
Forum: Offline Marketing 5th October 2011, 11:36 PM
Replies: 9
Views: 1,430
Posted By BradleyC
Re: How to multiply direct mail open rates

Vagabond has a number of ways to get it open. Go to http://www.warriorforum.com/offline-marketing-discussions/460128-thinking-about-using-direct-mail.html and see post #34.

Bradley
Forum: Offline Marketing 5th October 2011, 10:51 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

I agree about having somebody else do it for you. For years I've had an administrative assistant. One of her jobs is to schedule appts with businesses I'm having a hard time getting through. She'll...
Forum: Offline Marketing 5th October 2011, 10:25 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

There's nothing wrong with cold calling. There are a lot of companies that use this medium for lead generation and selling.

Vertical market software companies, for example, do cold calling and...
Forum: Offline Marketing 5th October 2011, 08:03 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

@ RRG - Thank you. After 25 years of this, you wouldn't believe some of the things I've witnessed and experienced. LOL

@ Not So New - Agreed, they need to test. However, first, they need to learn...
Forum: Offline Marketing 5th October 2011, 06:54 PM
Replies: 82
Views: 3,820
Posted By BradleyC
Re: Bob Bly's Advice On Prospecting

What I see so often is people dismissing a strategy saying it doesn't work, when in reality, they just didn't do it right.

Cold-calling works, unless you don't know how to do it right.
Email...
Forum: Offline Marketing 5th October 2011, 12:29 PM
Replies: 4
Views: 635
Posted By BradleyC
Re: Local directory site question

This topic is already being discussed ...

http://www.warriorforum.com/offline-marketing-discussions/393437-i-am-interested-setting-up-local-business-directory.html
...
Forum: Offline Marketing 4th October 2011, 12:15 PM
Replies: 16
Views: 895
Posted By BradleyC
Re: client not seeing the value of FB campaign ?

Another tid-bit of advice.

What I shared with you in the previous post is what businesses have been taught for YEARS! Then you get inexperienced IM's who come along and say, "Hey, offline...
Forum: Offline Marketing 4th October 2011, 12:04 PM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

Bryan,
Totally agree, your list is the #1 most important part to any mailing!! Here's what I've found to be the most important parts to a mailing ...

1) The List!!! This is who you're sending it...
Forum: Offline Marketing 4th October 2011, 10:24 AM
Replies: 16
Views: 895
Posted By BradleyC
Re: client not seeing the value of FB campaign ?

Okay, I'm going to go old school on you all.

There are two reasons businesses advertise ...
1) To get sales right now from people who need what they have. They have a need, they see the ad, they...
Forum: Offline Marketing 4th October 2011, 10:09 AM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

Vagabond,
I was talking to a consultant with his mailing piece. He used the lumpy idea with a bite sized 100,000 bar in it.

It only produced a few leads.

While the lumpy approach got their...
Forum: Offline Marketing 3rd October 2011, 06:57 PM
Replies: 16
Views: 852
Posted By BradleyC
Re: How can I phrase this message to clients? (SMS)

There are some really good ones here.

My 2 cents is this ... do not use "sms". Replace that with "text messages".

Most business owners don't know what an sms is. This creates confusion....
Forum: Offline Marketing 2nd October 2011, 08:57 PM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

Patrick,
Go look at all of the posts I've done. I've provided a lot of help on this topic for a lot of people.

I too have read posts that were really good until they self-promoted. Then it made...
Forum: Offline Marketing 2nd October 2011, 08:19 PM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

Patrick,
Like I stated in the WSO, I make a heck of a lot more money helping offline businesses. $27 doesn't affect me one way or the other.

I am charging for it because its been my experience...
Forum: Offline Marketing 2nd October 2011, 07:54 PM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

Most people not only fail at direct mail, but at lead generation as a whole because they don't do it right!

You can do email, direct mail, postcards or even drop off flyers in person and if you...
Forum: Offline Marketing 2nd October 2011, 05:47 PM
Replies: 9
Views: 656
Posted By BradleyC
Re: Whats your sales process starting with the 1st appointment?

With a package of that size, you'll definately need to have multiple steps. Plus, if it's a package it sounds like it's multiple products to fill a need. Maybe a package to create a solid online...
Forum: Offline Marketing 2nd October 2011, 10:11 AM
Replies: 16
Views: 1,351
Posted By BradleyC
Re: Paying $500 per lead?I

Correct, I would not tie it to the sale because you have no control over that. That's why I suggested $250/lead. That you have control over.

Bradley
Forum: Offline Marketing 1st October 2011, 03:50 AM
Replies: 16
Views: 1,351
Posted By BradleyC
Re: Paying $500 per lead?I

Whether I would do this or not would depend on learning more about the business and getting a feel for the owner.

If I had any red flags pop up AND they are adamant about only paying for...
Forum: Copywriting 29th September 2011, 04:25 AM
Replies: 14
Views: 855
Posted By BradleyC
Re: Please Review My Sales Email.

Wow, I don't even know where to begin. And you say this is an email, not a direct mail piece?

I can certainly see why you're not getting any leads. I'd do a re-write. It's too long, I find many...
Forum: Offline Marketing 29th September 2011, 04:02 AM
Replies: 9
Views: 883
Posted By BradleyC
Re: Making Cold Calls is Like a Cannibal Chewing on Themselves...

I over came the "pick my brain for free" problem years ago. I let businesses know upfront that we attack problems that are holding them back from (benefit based upon what I'm selling) ...

1) My...
Forum: Offline Marketing 28th September 2011, 08:56 PM
Replies: 39
Views: 1,739
Posted By BradleyC
Re: Thinking About Using Direct Mail?

I love direct mail! We've had tremendous success with it, but that's because we do our research and are strategic with our pieces.

Before we come out with direct mail pieces we first want to make...
Forum: Offline Marketing 27th September 2011, 11:18 AM
Replies: 20
Views: 1,332
Posted By BradleyC
Re: What do you wear when you meet a local business owner?

This topic was just discussed a few weeks ago ... http://www.warriorforum.com/offline-marketing-discussions/438111-advice-dressing-meet-clients-first-time.html

Bradley
Forum: Offline Marketing 22nd September 2011, 09:33 PM
Replies: 26
Views: 1,324
Posted By BradleyC
Re: Are QR Codes a solution looking for a problem?

It seems to me that if I was setting up QR codes for a business I'd want to direct it to a "direct-response" site, whether text based or video based, but definately "direct-response". I want it to...
Forum: Offline Marketing 21st September 2011, 06:12 PM
Replies: 6
Views: 543
Posted By BradleyC
Re: Webdesign vs Redesign?

It's a case by case decision based upon how much work we need to do. There's no set answer.

Bradley
Forum: Offline Marketing 20th September 2011, 10:32 PM
Replies: 1
Views: 398
Posted By BradleyC
Re: Follow Up Letter?

I sent you a PM on this topic.

Bradley
Forum: Offline Marketing 20th September 2011, 07:59 PM
Replies: 1
Views: 728
Posted By BradleyC
Businesses hiring lead generators on Craigslist, has anyone tried this approach on them ...

From a previous thread (http://www.warriorforum.com/offline-marketing-discussions/455261-i-have-small-call-center-looking-new-ways-monetize.html) it got me thinking.

Has anyone ever contacted...
Forum: Offline Marketing 20th September 2011, 07:52 PM
Replies: 10
Views: 813
Posted By BradleyC
Re: Are you "Just" a Marketing Consultant?

That's a huge post. I'm going to need to save this thread and read it later when I have an hour or so. LOL

Maybe I'll just print it for my next library run.

Okay, all kidding aside, I will...
Forum: Offline Marketing 20th September 2011, 07:49 PM
Replies: 6
Views: 1,050
Posted By BradleyC
Re: I have a small call center and looking for new ways to monetize...

Go to craigslist. There always a tons of businesses who are trying to hire lead generators. That alone should keep you pretty busy!

Just make your services available to them.

Bradley
Forum: Offline Marketing 20th September 2011, 07:39 PM
Replies: 8
Views: 1,933
Posted By BradleyC
Re: Looking for a perfect office phone system

I did an extensive research of VOIP systems. First, to answer your questions based upon what I learned.

No, you can't use this with 3g!

You need bandwidth, 90 kbps up and down PER phone. 100...
Forum: Offline Marketing 20th September 2011, 02:12 PM
Replies: 14
Views: 985
Posted By BradleyC
Re: See what happens when you add this little game changer to your sales pitch

Very impressed! Excellent strategy I will certainly be teaching my customers and using for myself.

And proof that you CAN teach an old dog new tricks. Yup, even at 50 and 25 years of marketing,...
Forum: Offline Marketing 20th September 2011, 01:43 PM
Replies: 15
Views: 810
Posted By BradleyC
Re: EXPERIENCED OFFLINERS

I'm with iamchrisgreen & mac on this one.

Do a killer interview with the business to find out what their problem is and then as the expert provide the products/services that are going to solve...
Forum: Offline Marketing 20th September 2011, 12:58 PM
Replies: 9
Views: 827
Posted By BradleyC
Re: The Real Deal Offline Series: I Don't Really Want To Outsource But...

I've always said that this should be a business of partners, that a single person can't do it all him/herself.

This business is broke down to two parts ...

1) Sales & marketing
2)...
Forum: Offline Marketing 18th September 2011, 07:44 PM
Replies: 11
Views: 723
Posted By BradleyC
Re: Accepting payments from local businesses?

Don,
I wouldn't say that's true across the board, city to city.

I have also found that it's all in how you present it to them.

Those that are hard coded "check writers", no problem. I take...
Forum: Offline Marketing 18th September 2011, 05:17 PM
Replies: 11
Views: 723
Posted By BradleyC
Re: Accepting payments from local businesses?

Freshbooks looks really good. I'll have to investigate it further.

Bradley
Forum: Offline Marketing 18th September 2011, 03:18 PM
Replies: 29
Views: 1,383
Posted By BradleyC
Re: Scored a meeting with a big client!!! NOW WHAT :o

Just make sure you're "selling" and not just "telling" (educating).

Bradley
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