Register Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 1188
Search took 0.34 seconds.
Search: Posts Made By: RickDuris
Forum: Copywriting 25th May 2020, 02:56 PM
Replies: 137
Views: 2,670
Posted By RickDuris
Re: "AIDA is it still a viable way of structuring a pieceof writing or are there better one's to use

I do not fear the copywriter who has mastered 10,000 formulas. I fear the copywriter who has practiced one 10,000 times.

For me, that formula is AIDA.

Great to see this group is still alive and...
Forum: Copywriting 16th June 2018, 12:44 PM
Replies: 26
Views: 777
Posted By RickDuris
Re: We also remember random acts of snark.

Gordon, actually I'm surprised anyone remembers. It seems a lifetime ago.

So thank you for the kind words. You're awesome!
Forum: Copywriting 15th June 2018, 08:42 PM
Replies: 26
Views: 777
Posted By RickDuris
Re: Read this...

Wow, youse guys are still here arguing?

It's almost like I never left. ;)

Anyhow, a pretty successful marketer reached out to me yesterday because I had helped them on Warrior Forum like three...
Forum: Copywriting 20th July 2017, 02:03 PM
Replies: 9
Views: 526
Posted By RickDuris
Re: Finding your first clients. Specific sites?

How much would you sell that letter for, Seth?

Just asking. ;)
Forum: Copywriting 13th July 2017, 11:23 PM
Replies: 7
Views: 610
Posted By RickDuris
Re: A copywriting secret which could change your life. Or not.

Gordon, correct me if I'm wrong:

The place and time = The Medium (newspaper, mobile, social platform, website, etc.)

The copy = The Message (your copywriting + design + offer)

The target =...
Forum: Copywriting 23rd May 2017, 12:44 AM
Replies: 20
Views: 1,073
Posted By RickDuris
Re: How to write extremely seductive sales copy?

No. No. No.

As an affiliate marketer, you don't have to, you should not have to, write seductive sales copy.

Depending on the products you pick, that should have been done already. The product...
Forum: Copywriting 25th March 2017, 11:00 AM
Replies: 43
Views: 1,156
Posted By RickDuris
Re: Attention.

In the era of social media platforms and their hatred of direct response, strong attention-getting devices can and usually do get you banned.

How to navigate?

In short, you've got to break a...
Forum: Copywriting 15th March 2017, 10:25 AM
Replies: 23
Views: 576
Posted By RickDuris
Re: [A Brain Teaser for Copywriters] Spin Something Old into Something New

Cool! Kind of reminds me of https://www.reddit.com/r/sixwordstories/
Forum: Copywriting 15th March 2017, 12:21 AM
Replies: 23
Views: 576
Posted By RickDuris
Re: [A Brain Teaser for Copywriters] Spin Something Old into Something New

Copywriters, real copywriters, choose each of their words deliberately. Every word builds upon the previous.

Using random words and ideas sounds counter-productive. Especially when your goal is...
Forum: Copywriting 3rd March 2017, 08:30 PM
Replies: 43
Views: 1,156
Posted By RickDuris
Re: Attention.

The points here everyone is making are near brilliant.

Simply amazing.

Distinguishing between getting and keeping.

The relationship between attention and trust.

The subtle difference...
Forum: Copywriting 2nd March 2017, 02:36 PM
Replies: 43
Views: 1,156
Posted By RickDuris
Re: Attention.

ANYBODY can get attention these days.

(Check out the new one-hit-wonder the "Cash Me Ouside" Girl as an example.)

It's KEEPING a market's attention that counts, in my humble opinion.

I defer...
Forum: Copywriting 21st February 2017, 11:35 AM
Replies: 12
Views: 334
Posted By RickDuris
Re: Can anyone help with a sticky problem?

100% Refund their money.

If it happened to you, what would you want?

You don't need the hassle or the bad rep.

The Internet is rife with pissed-off customers getting revenge on their vendors...
Forum: Copywriting 14th January 2017, 10:38 AM
Replies: 6
Views: 343
Posted By RickDuris
Re: Creating A Buyer Personna

What you're looking for is DATA. Raw data, so you can make your own interpretation of it, with the result of being able to appeal to the major themes and nuances of the market.

There are different...
Forum: Copywriting 29th December 2016, 01:47 PM
Replies: 3
Views: 186
Posted By RickDuris
Re: Does It Matter/Where Should I Put Testimonials?

Here's what you want to do--specifically in the weight loss market:

Pick a testimonial and picture with the best results that most closely aligns with your market.

Put that testimonial above...
Forum: Copywriting 5th December 2016, 09:53 PM
Replies: 36
Views: 1,184
Posted By RickDuris
Re: How much are you charging?

I hope copywriting hopefuls are taking notes. The responses here from the more experienced copywriters are extremely realistic and actionable.

You can do it. Follow their lead.
Forum: Copywriting 22nd November 2016, 12:50 PM
Replies: 8
Views: 295
Posted By RickDuris
Re: How far do you go to get killer content?

No, the writing should never call attention to itself. When it does, conversions and consumability suffer.

That stated, your writing can never be too clear, concise or compelling.
Forum: Copywriting 20th November 2016, 10:31 AM
Replies: 36
Views: 1,184
Posted By RickDuris
Re: How much are you charging?

Now that is good news! I'm really excited for you!

P.S. Did you get the "you'll be crawling back to us on your knees begging for your job back" yet?
Forum: Copywriting 19th November 2016, 08:40 PM
Replies: 36
Views: 1,184
Posted By RickDuris
Re: How much are you charging?

Thanks, Angie.

You've come a long way very quickly.

Yes, over-delivery as a deliberate strategy can be an extremely effective way to lift your income.

It's a true point of distinction....
Forum: Copywriting 19th November 2016, 01:08 PM
Replies: 36
Views: 1,184
Posted By RickDuris
Re: How much are you charging?

How much you should charge your words is usually a function of self-worth.

If you have a high self-worth, you will attract clients willing to pay it.

Hard to believe, I know.

But you more...
Forum: Copywriting 19th November 2016, 01:08 AM
Replies: 19
Views: 2,195
Posted By RickDuris
Re: AWAI or Simple Writing System

"Reading, after a certain age, diverts the mind too much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert...
Forum: Copywriting 24th October 2016, 01:56 AM
Replies: 11
Views: 1,166
Posted By RickDuris
Re: Joanna Wiebe & Copyhackers SWIPE FILE?

Cool! I'm glad you appreciate.

What was your biggest takeaway you received from her workshop?
Forum: Copywriting 22nd October 2016, 09:24 AM
Replies: 11
Views: 1,166
Posted By RickDuris
Re: Joanna Wiebe & Copyhackers SWIPE FILE?

In Joanna's case, her work product should not be a focal point. Swiping would be a waste of time.

I believe what you should spend time analyzing, what you should "swipe," is HER PROCESS.

I'm...
Forum: Copywriting 22nd October 2016, 09:16 AM
Replies: 37
Views: 1,179
Posted By RickDuris
Re: Why UPWORK is NOT an IDEAL choice for FREELANCE (COPY)WRITERS?

Neshaword, your problem is NOT Upwork.

Your problem is client retention. In other words, keeping quality clients.

In your situation, spending so much time and money bidding is indicative.

So...
Forum: Copywriting 29th August 2016, 09:34 AM
Replies: 24
Views: 289
Posted By RickDuris
Re: Need Your Expert Help With LP

If it were me, I 'd start building a list. Start promoting competitor products. Then survey.

Or if you have some funds to advertise a landing page with a free optin and again, start building a...
Forum: Copywriting 28th August 2016, 08:03 PM
Replies: 24
Views: 289
Posted By RickDuris
Re: Need Your Expert Help With LP

Athena, please appreciate, I am in the weight loss market. Been in it for 10 years.

Given what you've presented, your client simply does not know the market. In addition, they do not understand...
Forum: Copywriting 5th August 2016, 05:06 PM
Replies: 7
Views: 148
Posted By RickDuris
Re: Could use some help w/ website copy!

Zack,

Seriously consider hiring Angie. If only for a consult.

She is/was your market. She was probably around other struggling screenwriters.

She knows their dreams and fears.

You may...
Forum: Copywriting 5th August 2016, 08:36 AM
Replies: 7
Views: 148
Posted By RickDuris
Re: Could use some help w/ website copy!

Zach, just as an FYI.

The big thing that appeals to this market is NAME DROPPING.

For instance, one of my clients is probably world's most successful independent film making teacher.

His...
Forum: Copywriting 22nd July 2016, 04:00 PM
Replies: 18
Views: 986
Posted By RickDuris
Re: To All The Broke Copywriters...

Wow! A real article. Written by a real copywriter.

It's been a long time, but I remember these.

Great job, Max.
Forum: Copywriting 9th July 2016, 12:31 PM
Replies: 20
Views: 194
Posted By RickDuris
Re: Looking to do a good deed for the day? Consider helping a new copywriter out!

Truth bomb:

If you don't have the mindset... if you don't have the intention of going through the "I love this so much I'd do it for free" phase... then odds are you'll never be good enough to be...
Forum: Copywriting 30th June 2016, 09:00 PM
Replies: 29
Views: 352
Posted By RickDuris
Re: What do you do when a client says no to your quote?

With respect...

I don't know you but I do know this:

You're ready NOW. You just have to give yourself permission to take the next step in your career.

What I do is not hard. I'm not being...
Forum: Copywriting 30th June 2016, 05:04 PM
Replies: 29
Views: 352
Posted By RickDuris
Re: What do you do when a client says no to your quote?

One of the BIGGEST time-wasters for freelance copywriters is submitting quotes, estimates and proposals.

Your time is better spent mastering your craft.

I won't do quotes for anybody. Even when...
Forum: Copywriting 27th June 2016, 04:18 PM
Replies: 15
Views: 325
Posted By RickDuris
Re: Critque: Please Rip my Sales Letter to Shreads

In a good note, you've got potential. I appreciate your ambition.

That stated, Angie and DABK are on the money.

I'll add one more thing.

You may know guys, but you don't understand the...
Forum: Copywriting 26th June 2016, 08:11 AM
Replies: 13
Views: 320
Posted By RickDuris
Re: "Everyone knows that" and "Everyone writes this way"

Not to sound cocky at all, but my clients know what good copy is. That's why they hired me.

If you have to educate your prospect or client about what good copy is, I can't tell you what's wrong,...
Forum: Copywriting 25th June 2016, 03:59 PM
Replies: 10
Views: 357
Posted By RickDuris
Re: Advice

Thanks Shawn. Great advice as well.

One more thing. You know how I can tell if a SEO service provider who sends "one shot emails" is a poser?

1. They all send their emails from a Gmail account....
Forum: Copywriting 25th June 2016, 11:33 AM
Replies: 10
Views: 357
Posted By RickDuris
Re: Advice

Let me first say I appreciate your desire and ambition. However...

Save, save, save your money. Save, save, save your time.

Sending an email like that actually backfires on you.

Unsolicited...
Forum: Copywriting 23rd June 2016, 10:41 AM
Replies: 11
Views: 197
Posted By RickDuris
Re: Violent imagery in copy: Harmless, mildly offensive or morally abhorent?

Great example: https://katloterzo.com/buildyourfunnel/
Forum: Main Internet Marketing Discussion Forum 22nd June 2016, 07:57 PM
Replies: 6
Views: 218
Posted By RickDuris
Re: Why does your content fail to go viral?

Neshaword, do you get paid by the word or by the article?
Forum: Copywriting 18th May 2016, 08:46 AM
Replies: 17
Views: 1,090
Posted By RickDuris
Re: Top names in Copywriting industry?

$500? No worries, you'll do fine.

Just make sure you find someone just as hungry as you are for success, offer to give them a big glowing testimonial on social media when it converts and give them...
Forum: Copywriting 8th May 2016, 04:16 PM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

Marcia, what I think you're asking is why not sell straight up if the prospect is open to the opportunity of buying?

The prospect has been previously educated. They're trusting. They're ready,...
Forum: Copywriting 6th May 2016, 10:05 PM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

Jennie, thanks.

It's so nice of you to respond. It's starting to feel like homecoming weekend on this thread with all the oldtimers chiming in.

You said the magic words.

"The trick is to...
Forum: Copywriting 5th May 2016, 09:32 AM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

Thanks, Max. I appreciate.

In posting my comments, I am genuinely not trying to be contrarian, disruptive or argumentative.

There's enough of that on this forum, let alone the world.

What...
Forum: Copywriting 2nd May 2016, 08:08 AM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

I see what you're saying. I don't agree, but I see what you're saying.

Show that ad to a woman today and will you inspire fear?

No.

She'll be repulsed. She'll register disgust. That's the...
Forum: Copywriting 1st May 2016, 03:58 PM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

If that's true, why do older ads, even re-purposed ads from the past, fail to work?

For instance, do you think this ad would work today?
...
Forum: Copywriting 30th April 2016, 12:46 PM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

I believe Art, by the length and muscle you put into your writing, you will be acknowledged favorably for it.

Whether those attributes are enough to overcome its initial "hypey internet marketing"...
Forum: Copywriting 30th April 2016, 10:35 AM
Replies: 32
Views: 1,766
Posted By RickDuris
Re: Plan to persuade ...

I have to chime in. I also respectfully disagree, Ray and Gordon. But for a different reason.

The moment the prospect senses a persuasion structure, they start skimming, yawning or bolting.
...
Forum: Copywriting 25th January 2016, 03:28 PM
Replies: 19
Views: 1,027
Posted By RickDuris
Re: Help Me Improve My Sales Page Headling

I am not sure why everybody is reinventing the wheel.

1. Dog training is one of the most competitive markets out there. Wordsmithing is not going to make a difference.

2. You need superior...
Forum: Copywriting 21st January 2016, 05:43 PM
Replies: 2
Views: 509
Posted By RickDuris
Forum: Copywriting 7th January 2016, 02:55 PM
Replies: 16
Views: 1,079
Posted By RickDuris
Re: Could I get some feedback on an email pitch I am sending out?

You're right on both points, Steve.

Adding a personal touch/reason would be great.
Forum: Copywriting 7th January 2016, 02:20 PM
Replies: 16
Views: 1,079
Posted By RickDuris
Re: Could I get some feedback on an email pitch I am sending out?

Tim, you're being self-centered.

Who cares about you? You may, but they sure don't.

Lead with an offer to help get them that grant--FOR FREE. It's called foot-in-the-door marketing.

From...
Forum: Copywriting 11th December 2015, 05:44 PM
Replies: 20
Views: 1,666
Posted By RickDuris
Re: The Difference Between Storytelling and Lying

I got nuthin' to say other than "Frickn' crazy Russian programmers that wrote some of the best Internet money-making code ever that got paid in vodka."
Forum: Offline Marketing 11th December 2015, 12:03 PM
Replies: 82
Views: 5,658
Posted By RickDuris
Re: I resign from the WF today.

Ewww. Now that's just creepy. ;)

As for you lawyers and attorneys representing Claude, here's my lawyer:
...
Forum: Offline Marketing 11th December 2015, 08:22 AM
Replies: 82
Views: 5,658
Posted By RickDuris
Re: I resign from the WF today.

Hey Claude, I bought that cup! I now have the DNA of a sales genius.

I'm sending it off to UCLA which the CRISPR/Cas gene editing technology. I'm going to be selling a service where marketers...
Forum: Copywriting 9th December 2015, 10:10 PM
Replies: 43
Views: 4,405
Posted By RickDuris
Re: How to ATTRACT more Copy Clients and Get Them Coming To You...

Let me ask you, which is more important: Brand/USP/positioning OR reputation?

Provocative thinking:...
Forum: Copywriting 6th December 2015, 12:50 PM
Replies: 14
Views: 818
Posted By RickDuris
Re: Ready to launch, just a few quick checks...

Congrats on your first client. Seriously.

The first one is always the hardest.

You're on your way, Michael.
Forum: Copywriting 1st December 2015, 03:29 PM
Replies: 0
Views: 543
Posted By RickDuris
Digital marketing seminars 2016 Q1

http://www.jellymetrics.com/digital-marketing-conferences/
Forum: Copywriting 30th November 2015, 01:38 PM
Replies: 86
Views: 5,282
Posted By RickDuris
Re: Advice needed...

Thanks Angie.

Diva, Angie as well as others have proved one thing:

No one is going to respect you until you start learning to respect yourself. Revere yourself and what you bring to the table....
Showing results 1 to 56 of 1188

 
Forum Jump


All times are GMT -6. The time now is 12:11 PM.