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Search: Posts Made By: MatthewRHallEsq
Forum: Copywriting 24th June 2015, 04:51 PM
Replies: 14
Views: 1,408
Posted By MatthewRHallEsq
Re: Tips for Writing Faster

Bob Bly has some good info on this. (http://www.superproductivity4writers.com/)
Forum: Copywriting 8th June 2015, 04:34 PM
Replies: 8
Views: 1,403
Posted By MatthewRHallEsq
Re: Need help getting this one time offer to convert!

This line made me think, "Then why do I want that guide you just emailed me?"

I get what you're doing with this, but the approach is kind of off-putting.

Maybe put a more positive spin on it:...
Forum: Copywriting 1st June 2015, 09:36 AM
Replies: 36
Views: 2,026
Posted By MatthewRHallEsq
Re: Do You Ever Grow Tired of Having To Write For The LCD?

I remember a student teacher once telling me how dumb she thought her students are.

"I don't think that's a great attitude to have," I told her. "Besides, people can tell when you treat them like...
Forum: Copywriting 29th May 2015, 12:47 PM
Replies: 11
Views: 2,112
Posted By MatthewRHallEsq
Making Up Story Examples – Your Thoughts?

Mike Schauer's latest email include this swipe (http://swiped.co/file/annihilationlaunch-kern/) gem from Frank Kern. Generated $1.4m in 30 minutes, completely selling out.

Here's the part I'm...
Forum: Copywriting 19th May 2015, 11:27 PM
Replies: 17
Views: 2,015
Posted By MatthewRHallEsq
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

It has been a shitty weekend, but I really needed to hear this. Had a kid 7 weeks ago, and my wife had to have emergency surgery Friday related to post-maternity stuff. Got way stressed out,...
Forum: Copywriting 24th March 2015, 11:31 AM
Replies: 10
Views: 1,606
Posted By MatthewRHallEsq
Re: Urgent response needed! What to charge as e-book ghostwriter

With ebooks, you have to take research into account.

Here are two basic rules of thumb I follow for ebook pricing:

Figure out how many hours it would take to research and write your ebook,...
Forum: Copywriting 18th March 2015, 03:54 PM
Replies: 13
Views: 1,666
Posted By MatthewRHallEsq
Re: How I found email subject lines that doubled the open rates....

Thanks for sharing. This is interesting, but also a no-brainer. Makes sense big magazines would have already tested print headlines to death.
Forum: Main Internet Marketing Discussion Forum 3rd March 2015, 06:44 PM
Replies: 14
Views: 984
Posted By MatthewRHallEsq
Re: articles from deleted sites

Possible? I suppose. But that's more of a blackhat SEO strategy than something that belongs in Copywriting.
Forum: Copywriting 19th February 2015, 03:31 PM
Replies: 0
Views: 645
Posted By MatthewRHallEsq
Video of high-priced consults?

Anyone know of any videos where a copywriter is giving high-priced ($500/hour plus) consults? Looking for ideas on how I can improve my value during my own consultations.
Forum: Copywriting 9th February 2015, 12:21 PM
Replies: 6
Views: 1,373
Posted By MatthewRHallEsq
Re: Makepeace-Bly swipe for your collection...

Thanks for sharing. I'm preparing to help a friend launch a series of health products, and this is a great blueprint to swipe. Great find.

BTW, Rexburg, huh? I went to school there. Haven't made a...
Forum: Copywriting 29th January 2015, 11:32 AM
Replies: 9
Views: 1,347
Posted By MatthewRHallEsq
Re: How much business do you get through your personal copywriting website?

Sounds good. I'm in San Jose – not even that far. I'll send you an email.
Forum: Copywriting 28th January 2015, 12:52 PM
Replies: 9
Views: 1,347
Posted By MatthewRHallEsq
Re: How much business do you get through your personal copywriting website?

My personal website isn't used to generate leads. It's to give potential clients who are referred to me a place to check I'm a real person.

Like most working copywriters, I get my work through...
Forum: Copywriting 28th January 2015, 12:40 PM
Replies: 13
Views: 1,278
Posted By MatthewRHallEsq
Re: GoDaddy pulls puppy ad - bowing to pressure or...?

I refuse to be a GoDaddy customer if I can help it because of this kind of crap in the past.

I'm sure their strategy was to generate more publicity by pulling it, but since the company has a...
Forum: Copywriting 23rd January 2015, 02:48 PM
Replies: 22
Views: 2,037
Posted By MatthewRHallEsq
Re: New Guy asking for some advice on my Landing Page

What Rick said, again. You're putting in some good effort – which is much more than can be said about lots of "review my landing page" posters – but there are some important fundamentals you're...
Forum: Copywriting 22nd January 2015, 01:08 PM
Replies: 22
Views: 2,037
Posted By MatthewRHallEsq
Re: New Guy asking for some advice on my Landing Page

You still have the same underlying problem: you're asking too much of your leads. There's no way I'm giving anyone my phone number online unless I'm selling THEM something.

The link Rick shared...
Forum: Copywriting 21st January 2015, 04:29 PM
Replies: 22
Views: 2,037
Posted By MatthewRHallEsq
Re: New Guy asking for some advice on my Landing Page

Part of me hates the purple. It feels too strong to me. And because your primary color for your theme is so strong, it basically makes your button invisible.

That JFK quote also feels completely...
Forum: Copywriting 14th January 2015, 11:07 AM
Replies: 2
Views: 1,291
Posted By MatthewRHallEsq
Your Favorite Up-and-Coming Copywriter

I've noticed a few comments around the interwebs about the copywriting blogger's business model. Looks like some feel the "Sign up for my list so I can sell you cheap training materials" model...
Forum: Copywriting 7th January 2015, 09:35 PM
Replies: 7
Views: 1,356
Posted By MatthewRHallEsq
Re: what to charge? what to charge?

Well, what are your rates? Assign an hourly rate to yourself, then calculate how long you think it will take you to write it.

Depending on how much money they can make from your posts, you should...
Forum: Copywriting 31st December 2014, 07:27 PM
Replies: 44
Views: 3,684
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Mike, this is what content marketing SHOULD be about -- but most people don't get it. They think people will magically care about them if they publish yet another "3 Benefits of Our Product" article...
Forum: Copywriting 26th December 2014, 09:11 PM
Replies: 44
Views: 3,684
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

"An advertorial" is the first term that came to mind for me. It's definitely an advertisement (someone paid money for that copy to appear where it is, and its purpose is to eventually win customers...
Forum: Copywriting 26th December 2014, 07:55 PM
Replies: 44
Views: 3,684
Posted By MatthewRHallEsq
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Well said, Rick. The whole point of content marketing (and I mean real content marketing, not SEO spam) is to create content that compels your reader to take some sort of action. That's often to sign...
Forum: Copywriting 16th December 2014, 03:28 PM
Replies: 11
Views: 1,739
Posted By MatthewRHallEsq
Re: Rate my title

You'll get it when you post 6 times or something like that.
Forum: Copywriting 16th December 2014, 03:26 PM
Replies: 11
Views: 1,739
Posted By MatthewRHallEsq
Re: Rate my title

Remember in To Kill a Mockingbird where the phrase "carnal knowledge" is used as a euphemism for rape?

Because I did, immediately on reading the phrase. And maybe some of your audience will make...
Forum: Copywriting 16th December 2014, 01:12 PM
Replies: 18
Views: 3,036
Posted By MatthewRHallEsq
Re: Including graphic "As seen on TV" vs none?

Isn't the "As Seen on TV" label really a way of filtering your audience, kind of like Nigerian scammer emails? When I see that label, I immediately check out because I know I can get a similar...
Forum: Copywriting 11th December 2014, 04:56 PM
Replies: 52
Views: 4,236
Posted By MatthewRHallEsq
Re: To the best copywriters on the forum

Why the hell does it have to be a binary?

Present some samples, describe results carefully based on some case studies, and pitch.

One of my best friends works for one of the big two cereal...
Forum: Copywriting 4th December 2014, 06:29 PM
Replies: 11
Views: 1,381
Posted By MatthewRHallEsq
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

Great idea. I've actually got a few sites he's mentioned that might be good to work with. It's not a niche that's growing, so it's not anything I'd like to start selling myself on a new competing...
Forum: Copywriting 4th December 2014, 03:47 PM
Replies: 11
Views: 1,381
Posted By MatthewRHallEsq
Re: Advice Needed: Client (or his daughter) changed his logins without telling me

Thanks all for your feedback and input.

I ended up emailing him and basically saying, "Not sure if you changed your logins or you had planned on having me work through December, but at this point...
Forum: Copywriting 4th December 2014, 12:36 PM
Replies: 11
Views: 1,381
Posted By MatthewRHallEsq
Advice Needed: Client (or his daughter) changed his logins without telling me

I recently told a client I'd be raising rates in 2015 so that he was matching what my other clients were paying. Here's the relevant info:

Been working with him for about 15 months
My email and...
Forum: Copywriting 25th November 2014, 12:22 PM
Replies: 11
Views: 1,291
Posted By MatthewRHallEsq
Re: How to Get Clients Now and in the Future

Great post, Shawn. Can I add a list item?

5. Promote your content. Great content is worthless if no one reads it. When growing a website, spend 20% writing content and 80% promoting that content....
Forum: Website Design 25th November 2014, 12:06 PM
Replies: 9
Views: 1,251
Posted By MatthewRHallEsq
Re: WordPress Plugin for Displaying Your Portfolio On Your Site?

I build my sites with Themify. Here's one I did for a friend (don't judge the bad image selection or copy, which he has apparently changed since he paid me for it. Yecch.)

Apex Education...
Forum: Copywriting 20th November 2014, 03:22 PM
Replies: 16
Views: 1,643
Posted By MatthewRHallEsq
Re: Being Hilarious...

Got my attention. ;)
Forum: Copywriting 19th November 2014, 04:38 PM
Replies: 16
Views: 1,643
Posted By MatthewRHallEsq
Re: Being Hilarious...

I can imagine how humor would be useful in creating a list of loyal subscribers who eagerly await your next message, but as far as copywriting for clients goes, everyone else has it nailed: humor is...
Forum: Copywriting 13th November 2014, 05:26 PM
Replies: 22
Views: 1,895
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Working in-house is a completely different story – not as rigid a career path, and plenty of opportunities for a guy on the street (like our OP friend here) to jump in and find work. And there are...
Forum: Copywriting 13th November 2014, 05:03 PM
Replies: 22
Views: 1,895
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Found this, seems like a good breakdown of how to become a successful advertising copywriter (and some pitfalls to watch out for). (http://www.kuraoka.com/how-to-become-an-advertising-copywriter.html)
Forum: Copywriting 13th November 2014, 04:46 PM
Replies: 16
Views: 3,169
Posted By MatthewRHallEsq
Re: Titans Of Direct Response Seminar Notes

Yeah, but how many people actually do this? There's so much focus on formulas, etc. for most copywriting courses. Very few actually go into proper research (AWAI I'm looking at you).
Forum: Copywriting 13th November 2014, 04:44 PM
Replies: 22
Views: 1,895
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Okay, so you're just getting started and building your portfolio.



This is a stupid and arrogant attitude.

Sorry to be so blunt, but such offensively ignorant statements deserve to be met...
Forum: Copywriting 13th November 2014, 02:28 PM
Replies: 22
Views: 1,895
Posted By MatthewRHallEsq
Re: A List Of The Biggest Ad Agencies

Here's a good set of lists from Advertising Age:

Top Ad Agencies (http://adage.com/article/datacenter-agencies/ad-age-agency-report-2014-rankings-analysis/292284/)

And another list from Forbes....
Forum: Copywriting 10th November 2014, 05:59 PM
Replies: 5
Views: 918
Posted By MatthewRHallEsq
Re: Is there any way I can get out of this one?

I think you mean a Non-Compete. In which case, you are free to seek other work. If a non-compete interferes with your ability to make a reasonable living, you aren't bound to it in most states.

If...
Forum: Copywriting 7th November 2014, 01:27 PM
Replies: 14
Views: 1,670
Posted By MatthewRHallEsq
Re: Is it just me, or is this advertisement terrible?

Somewhat related: Reddit posted a slightly modified version of this video ;)

Amazon Echo (Early Beta Version) - YouTube
Forum: Copywriting 7th November 2014, 12:58 PM
Replies: 14
Views: 1,670
Posted By MatthewRHallEsq
Re: Is it just me, or is this advertisement terrible?

I was thinking about including families with different ethnic backgrounds.



I taught university English for two years, so this was pretty spot on. I guess I have some more un-learning to do!
...
Forum: Copywriting 7th November 2014, 11:32 AM
Replies: 14
Views: 1,670
Posted By MatthewRHallEsq
Re: Is it just me, or is this advertisement terrible?

Lol.

Hm, so no one else was bothered by some of the ham-fisted dialog? Lack of diversity? Unsettling implications (It's only listening for the magic word, so it actually IS always listening)? Is...
Forum: Copywriting 6th November 2014, 07:11 PM
Replies: 14
Views: 1,670
Posted By MatthewRHallEsq
Is it just me, or is this advertisement terrible?

Today, Amazon announced Echo, a pretty cool little device that's like what would happen if Jawbone's Jambox and Siri had a kid.

I'm actually pretty excited about the tech (NERD), but their intro...
Forum: Copywriting 4th November 2014, 05:12 PM
Replies: 7
Views: 1,091
Posted By MatthewRHallEsq
Re: Do You Sell Your Own Non-Info Product? (Or, The Freelance Copywriter's Dilemma)

Well, I didn't explain why I want to stay away from info products, so I wouldn't imagine it would make a lot of sense. ;)

But I'll look into Nick's stuff – might spark an idea. Thanks.
Forum: Copywriting 4th November 2014, 04:23 PM
Replies: 7
Views: 1,091
Posted By MatthewRHallEsq
Do You Sell Your Own Non-Info Product? (Or, The Freelance Copywriter's Dilemma)

I was running the numbers for one of my clients this week, and I realized something: I'm good at what I do. When I began working with him, he was doing $2000-$4000/month in gross sales.

Now, just...
Forum: Copywriting 30th October 2014, 01:13 PM
Replies: 29
Views: 2,018
Posted By MatthewRHallEsq
Re: Wanting advice from experienced copywriters who have seen it all...

Based on your comments, it sounds like the kind of business where they are going to want to copy your competition without having the data to understand why your competition is doing what its doing. ...
Forum: Copywriting 27th October 2014, 04:49 PM
Replies: 17
Views: 2,022
Posted By MatthewRHallEsq
Re: Imagine this: it is 2001.

Ah, there's the secret. And that's the thing I love about copywriting: it's timeless. Technology changes, trends change, tools change, but human psychology is basically the same. Some marketers have...
Forum: Main Internet Marketing Discussion Forum 21st October 2014, 12:38 PM
Replies: 5
Views: 687
Posted By MatthewRHallEsq
Re: Setting limits on PLR article usage

You could simply state the limits in the terms and conditions of your sale. Each article may be used one time.

Then offer multiple use pricing. Or have an unlimited use pricing like developers...
Forum: Copywriting 18th October 2014, 10:12 PM
Replies: 4
Views: 1,258
Posted By MatthewRHallEsq
I Know This Sounds Like Spam, But... (some humor for a Saturday)

"I Know This Sounds Like Spam, But I Really Did Double My Mass In TWO WEEKS And Now Women Can’t Get Enough Of Me And I’m SCARED"...
Forum: Copywriting 14th October 2014, 03:24 PM
Replies: 12
Views: 1,180
Posted By MatthewRHallEsq
Re: Copy Critique Sought

Ah, okay. I guess I was just wondering what the monetization strategy is behind this (but there may not be one, it seems).
Forum: Copywriting 14th October 2014, 03:00 PM
Replies: 12
Views: 1,180
Posted By MatthewRHallEsq
Re: Copy Critique Sought

As someone who started in article writing and now does copywriting, here's my biggest piece of advice: cut it in half, then cut it in half again.

You're not being paid by the word, Dickens....
Forum: Copywriting 14th October 2014, 02:51 PM
Replies: 27
Views: 1,934
Posted By MatthewRHallEsq
Re: Gentlemen, Please Help Me Raise $199

My reaction when I first saw your page: "WHOAMG what format is this?"

There's a reason so many landing pages follow the same basic format: it makes your website transparent. You want to decrease...
Forum: Copywriting 13th October 2014, 05:39 PM
Replies: 8
Views: 1,901
Posted By MatthewRHallEsq
27 Copywriting Formulas to Jumpstart Your Copy

Today, Buffer posted an article containing 27 copywriting formulas (http://blog.bufferapp.com/copywriting-formulas).

While it's definitely intended for social media/Twitter, and though formulas...
Forum: Copywriting 12th October 2014, 12:44 PM
Replies: 14
Views: 1,367
Posted By MatthewRHallEsq
Re: Can you comment on my Sale Copy VS Copywriter's Sale Copy?

[QUOTE=sethczerepak;9588574]You hired a writer dressed up like a copywriter, sneaking around the back alleys of Elance in a Trench coat and 5 o'clock shadow saying, "Hey kid, ya' wanna buy some sales...
Forum: Copywriting 10th October 2014, 12:34 PM
Replies: 14
Views: 1,367
Posted By MatthewRHallEsq
Re: Can you comment on my Sale Copy VS Copywriter's Sale Copy?

Okay. Now we're getting somewhere.

If your salesletter were about how you have a method to get hundreds and thousands of customers waiting eagerly to buy your new product, I'd be more interested. ...
Forum: Copywriting 8th October 2014, 01:03 PM
Replies: 14
Views: 1,367
Posted By MatthewRHallEsq
Re: Can you comment on my Sale Copy VS Copywriter's Sale Copy?

Test both? Why are you asking US – people who aren't your target market – which version we think will convert better? Just run a split test.

To echo what's been said, it feels kind of phony. My...
Forum: Copywriting 19th September 2014, 11:10 AM
Replies: 13
Views: 1,392
Posted By MatthewRHallEsq
Re: Please Critique My "Warriors For Hire" Ad

^^
This.

It looks like your rates have increased since we worked together... but just barely. I regularly make $200-$300 per article by targeting real world businesses and agencies doing the same...
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