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Search: Posts Made By: Jess Alexander
Forum: Off Topic Forum 6th September 2011, 12:30 PM
Replies: 29
Views: 737
Posted By Jess Alexander
Re: FOOTBALL FANS??

American football be darned. Give me some good Irish football, any day.
Forum: Off Topic Forum 6th September 2011, 12:17 PM
Replies: 216
Views: 4,560
Posted By Jess Alexander
Re: Favorite exercise.

I'd go for bioenergetics. Sometimes I do the yoga sun salutation.
Forum: Local Meetups, Mastermind Groups and Warrior Events 15th April 2011, 02:51 PM
Replies: 4
Mastermind Group: Burlington Vermont Usa
Views: 729
Posted By Jess Alexander
Re: Burlington Vermont Usa

Hi Shakehands,

I am located in Southeastern Vermont and am looking to join a Mastermind. I don't have a car, but we could do Skype or phone.

Neal
Forum: Copywriting 19th January 2011, 11:43 AM
Replies: 15
Views: 986
Posted By Jess Alexander
Re: Just a question on copywriting.

Damn good humor here.

Seriously, joke after joke. Witting and unwitting. Displays of new technologies.

There really are a lot of inside jokes here, aren't there?

Cliquey punks.
Forum: Copywriting 19th January 2011, 11:23 AM
Replies: 4
Views: 625
Posted By Jess Alexander
Re: assignment or task or

exercise
workout
experiment
mission
Forum: Copywriting 19th January 2011, 11:11 AM
Replies: 5
Views: 616
Posted By Jess Alexander
Re: Will You Please Critique My Copy?

Sybil,

If I were you I would ask an experienced and successful WSO seller for their opinion before you launch your next WSO.

Don'y use WSO forum to ask for advice. (Especially when you are...
Forum: Copywriting 19th January 2011, 10:53 AM
Replies: 14
Views: 976
Posted By Jess Alexander
Re: Think you've got copywriting chops - how would you improve this?

Just play up the Bolshevik angle. Or the Obama angle, if you swing that way.
Forum: Copywriting 19th January 2011, 10:48 AM
Replies: 32
Views: 1,112
Posted By Jess Alexander
Re: Please critique my first article

And how much quality is possible? :cool:
Forum: Copywriting 19th January 2011, 10:46 AM
Replies: 32
Views: 1,112
Posted By Jess Alexander
Re: Please critique my first article

Wouldn't it be better to qualify that? And say that they wouldn't censor what would turn a sale. Because finished writing of any kind is very much about censorship. Censoring what works against the...
Forum: Copywriting 19th January 2011, 10:33 AM
Replies: 31
Views: 11,213
Posted By Jess Alexander
Re: 12-Step Sales Letter Template For Internet Marketers

Emphasis on QUICK.

It doesn't reveal very much about understanding the market, the buyer, the desperate needs.

It is basically a summary of a sales letter. It sort of says this is what you...
Forum: Copywriting 19th January 2011, 10:26 AM
Replies: 10
Views: 3,920
Posted By Jess Alexander
Re: Howard Stern Never Cheated On His Wife!?

Really true. Tremendous power in one's own words. We can create perceptions in others, and those lead to a new reality.

Just back it up with some value.
Forum: Copywriting 19th January 2011, 10:22 AM
Replies: 5
Views: 620
Posted By Jess Alexander
Re: Client Management Software?

Make sure you go with software that doesn't have a record of spontaneously turning your records unwritable. (That's a problem I had with OpenOffice.) If Mal recommends MacFreelance, i'd definitely...
Forum: Copywriting 12th January 2011, 07:09 PM
Replies: 28
Views: 991
Posted By Jess Alexander
Re: Copywriting in an office

Good. Keep going. Keep us posted with your successes, and your setbacks.
Forum: Copywriting 12th January 2011, 04:00 PM
Replies: 18
Views: 2,601
Posted By Jess Alexander
Re: Outrageous Headlines

From The Onion:

"All-Dad Blues Band Critical Failure"
Forum: Copywriting 12th January 2011, 03:43 PM
Replies: 19
Views: 1,200
Posted By Jess Alexander
Re: Your Free 5 Minutes with John Carlton

I'd love to hear John's thoughts about positioning and self-promotion. That is, how to match your self-promotional marketing efforts with your market. How to get a deep sense of what your own market...
Forum: Copywriting 12th January 2011, 12:59 PM
Replies: 18
Views: 856
Posted By Jess Alexander
Re: Mercedes Email - Sickening

I love how nothing in the body suggests an "exhilarating driving experience." Yet that's what they push at the end.
Forum: Copywriting 11th January 2011, 09:06 AM
Replies: 11
Views: 2,799
Posted By Jess Alexander
Re: A proven path to freelancing success

The title of this thread is a nice headline, if I ever read one.
Forum: Copywriting 11th January 2011, 09:04 AM
Replies: 8
Views: 749
Posted By Jess Alexander
Re: Do You Only Learn From Proven Copy Masters?

Which makes me wonder what the Copy Nazi reads. ;)
Forum: Copywriting 10th January 2011, 02:53 PM
Replies: 10
Views: 529
Posted By Jess Alexander
Re: Please Critique Sales Copy

You need to really focus closely on the imaginary benefits. Express is really clear terms what your imaginary course will do for the imaginary customer. Also, you want to really dig into the problems...
Forum: Copywriting 10th January 2011, 02:32 PM
Replies: 14
Views: 595
Posted By Jess Alexander
Re: Critique my copy pleeease

Maybe something more direct:
"Get her in bed tonight. Guaranteed."
Forum: Copywriting 7th January 2011, 01:19 PM
Replies: 27
Views: 1,048
Posted By Jess Alexander
Re: Social proof...'As Seen On'... someone pls explain this.

Of course it is silly. But the simple point is to suggest a connection with, even an endorsement by, these major reputable companies.

Some people might not know that getting to the first page of...
Forum: Copywriting 7th January 2011, 01:02 PM
Replies: 10
Views: 1,208
Posted By Jess Alexander
Re: Analytical Sales Copy Vs Visual Copywriting?

I am curious, Sally, will you give examples of what you would consider analytical copy and visual copy?
Forum: Copywriting 6th January 2011, 08:11 PM
Replies: 15
Views: 1,064
Posted By Jess Alexander
Re: Is copywriting your dream or your nightmare? New guy looking for help.

Well, whatever you do, don't sacrifice your art for anything. If you try anything (selling your own products online, copywriting) always, always always make time for your art. Otherwise you will feel...
Forum: Copywriting 6th January 2011, 07:10 PM
Replies: 13
Views: 901
Posted By Jess Alexander
Re: Offline Bill Board that Caught My Attention...

Agreed. It says, "we will take away your problem. you keep all the good stuff. plain and simple."

I like it. *swipe*
Forum: Copywriting 6th January 2011, 07:04 PM
Replies: 10
Views: 1,208
Posted By Jess Alexander
Re: Analytical Sales Copy Vs Visual Copywriting?

Sometimes I think about "stroking" a reader's logic. Making them feel good about seeing the light. Logic and the survival instinct are closely interwoven.

We often think we are being logical when...
Forum: Copywriting 29th December 2010, 12:12 PM
Replies: 8
Views: 757
Posted By Jess Alexander
Re: Dan, we've seen this site before...what else have you tried?

Are there customers who would have trouble getting insurance for stupid reasons? Can you shift your policy to include them easily? Then emphasize that difference, and become the hero.
Forum: Copywriting 29th December 2010, 12:02 PM
Replies: 6
Views: 777
Posted By Jess Alexander
Re: Emotional Alchemy

Your market was less paralyzed, then? OP mentioned a profound frustration and paralysis in his market. Yours seemed more ready to take action, less frozen. . . . thoughts on this?
Forum: Copywriting 29th December 2010, 11:35 AM
Replies: 94
Views: 3,587
Posted By Jess Alexander
Re: My First Squeeze Page - Review Required

Remove everything below the bullets and opt-in form. Scrolling, or even just reading down, negates whatever momentum your headline and bullets build.
Forum: Copywriting 29th December 2010, 11:18 AM
Replies: 47
Views: 1,756
Posted By Jess Alexander
Re: A Wacky Idea For Those Wanting Critiques

Bruce's suggestion is quite good. I wonder how following it would affect the follow-through of those requesting critiques. If they were held accountable for creating a result or service for another...
Forum: Copywriting 29th December 2010, 11:08 AM
Replies: 76
Views: 3,500
Posted By Jess Alexander
Re: Kick my Gonad's

So much requiring going on lately.

Requiring things (critique, etc) seems like a pretty effective (if nervy or rude) headline technique to me. At least on WF! But it's one that wore out its...
Forum: Main Internet Marketing Discussion Forum 28th December 2010, 05:56 PM
Replies: 37
Views: 1,182
Posted By Jess Alexander
Re: My new ebook product - I feel gutted already

Very well said.

Everyone should take note of this clear insight. Specifically, his explanation.
Forum: Copywriting 28th December 2010, 11:18 AM
Replies: 12
Views: 2,213
Posted By Jess Alexander
Re: Intellect Vs Emotion...Which Will You Use?

I always consider what the prospect is already feeling. What are the burning needs/desires/fears/lusts/etc that are already there. I try to make the prospect feel what they might not even yet realize...
Forum: Copywriting 28th December 2010, 10:30 AM
Replies: 4
Views: 725
Posted By Jess Alexander
Re: Your Order is Now Complete...

I'd say the very best email newsletters I've gotten are by Frederic Patenaude, who works in the health niche. His subject lines are always intriguing. He has them set up to cycle endlessly, I think....
Forum: Copywriting 27th December 2010, 06:43 PM
Replies: 51
Views: 1,984
Posted By Jess Alexander
Re: You Have To Give Just One Copywriting Tip?

Dangle a carrot, always just out of reach.
Forum: Copywriting 27th December 2010, 06:42 PM
Replies: 12
Views: 859
Posted By Jess Alexander
Re: 2 Quick & Easy Steps To Writing Headlines

I find the best way to get a headline is to put myself in the position of the ideal prospect. . . I allow the desperate emotions to flow, allow myself to feel all the pain the prospect feels, and...
Forum: Copywriting 27th December 2010, 06:29 PM
Replies: 13
Views: 639
Posted By Jess Alexander
Re: My New Opt in

Just off the top of my head, for the headline:

"How a broke-ass college student, begging for pizza crust on Monday, banked $6,000 online by Saturday evening."
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