I used to spend hours trying to find my USP, or unique selling position.

These days, it takes me about 15 minutes.

See, most marketers simply think about what they've DONE... as in "past tense" when trying to find their USP.

Or, they think about what they're currently doing.

But why not CREATE a NEW USP based on what you WANT to do in the FUTURE.

In other words, what COULD you offer to the market that's different....

A lot of folks here on the forum don't have huge budgets when it comes to product creation/copy/traffic.

so, here's something I did way back in 2004 or so. It may not be right for everyone... but it works and I used it to sell over six figures of a weight gain ebook.

First, find a niche that's in pain... and have problems they want solved asap.

Think instant pain stuff... like heartburn, tinnitus, acne, migraines, cellulite, etc...

Once...

Don’t make “product creation” any harder than it is.

It’s nothing more than offering a solution to a BIG problem.

You can do it in video format, audio, written, or a combination. You can do it in a webinar, in a coaching call, or any combination.

Think of product creation as problem solving… create your products with the single goal of solving the problem that your prospect has.

If you're able to list out, in 10 steps and 50...

Throughout most of younger years... like a lot of people probably do... I chase the dream of making a ton of money and being rich.

Back then, it was all such a mystery... like it was some highly guarded secret that only a few lucky soles had uncovered.

But through the years, as I started and successfully ran more businesses... I soon realized that getting rich was simply a system, and formula, just like everything else in life.

Just like 2 + 2 will always...

I do a lot of copy critiques for folks.

And there have been times where I've looked at the product being sold, and realized the best sales copy in the world wouldn't help them.

Why?

Because they're selling something THEY want to sell... not what the market wants to BUY.

Just because you have a great idea for the next "big thing"... there's no sure bet that it will even sell.

That's why, to stack most of the odds...