Forum: Copywriting 
1st March 2016, 02:09 PM
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Replies: 12
Views: 1,148 |
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Forum: Copywriting
23rd October 2015, 03:23 AM
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Replies: 24
Views: 1,509  Re: Storytelling = Subliminal Selling
I know how you feel, I used to feel the same way until one day standing in an airport check in line everything I had learned about narrative persuasion just clicked into place.
Quite an "aha...
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Forum: Copywriting
21st October 2015, 01:57 AM
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Replies: 14
Views: 909 Re: Taking Articles from Magazines for Blogging
I am new to garden design and have just started doing my own. I chose to take articles from parks and municipal areas and utilise them for my own garden.
Is it wise to use sculptures from public...
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Forum: Copywriting
20th October 2015, 08:54 AM
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Replies: 24
Views: 1,509 Re: Storytelling = Subliminal Selling
Receptivity to stories is an ancient evolutionary "hack" to the mind's emotional centre.
If you're in the persuasion business that's exactly where you want to be. The reason it became hardwired...
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Forum: Copywriting
14th October 2015, 11:20 AM
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Replies: 44
Views: 1,842 Re: Nothing to add, but...I wonder about...
You must "care" to some extent otherwise you wouldn't be selling your product/service in the first place, except....
In PUA persuasion there is a mindset called "outcome independent". It's a state...
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Forum: Copywriting
14th October 2015, 07:38 AM
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Replies: 44
Views: 1,842 |
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Forum: Copywriting
14th October 2015, 02:28 AM
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Replies: 44
Views: 1,842 |
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Forum: Copywriting
28th September 2015, 04:13 AM
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Replies: 12
Views: 866 Re: why don't principles sell?
The problem is though Jason; when you're poor you have an immediate need for money just to keep your head above water. Everyday's a new day with the same challenges as the one before. From an...
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Forum: Copywriting
24th September 2015, 03:00 PM
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Replies: 10
Views: 1,680 Re: 5 Principles of Effective Headlines
Effective headlines are designed and tailored to suit your particular demographic.
Then they're tweaked around a particular subself of your demographic.
Then they're tuned to the time of day...
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Forum: Copywriting
20th September 2015, 12:38 PM
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Replies: 27
Views: 1,781 Re: Donald Trump Surge Thanks To Copywriting?
Trump's soundbites are straight out of persuasion 101 and classic language patterns designed to influence covertly. Because they're so simplistic there's a lot of conceptual fluency to them...
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Forum: Copywriting
19th September 2015, 05:49 AM
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Replies: 27
Views: 1,781 Re: Donald Trump Surge Thanks To Copywriting?
Trump's speech patterns and choice of words, emphasis, cadence etc are far from a 4th grader's verbal communication. The guy's not stupid.
What he's doing is speaking direct to the voters...
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Forum: Copywriting
16th September 2015, 07:01 AM
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Replies: 27
Views: 1,781 Re: Donald Trump Surge Thanks To Copywriting?
Trump is really going to town with some pretty impressive persuasion strategies at the moment, whoever is orchestrating his methods is top notch.
The most interesting thing about his oratory is...
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Forum: Copywriting
8th September 2015, 12:33 PM
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Replies: 49
Views: 3,567 |
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Forum: Copywriting
30th August 2015, 04:14 PM
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Replies: 9
Views: 716 |
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Forum: Copywriting
30th August 2015, 02:53 PM
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Replies: 49
Views: 3,567 |
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Forum: Copywriting
30th August 2015, 11:31 AM
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Replies: 49
Views: 3,567 |
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Forum: Copywriting
30th August 2015, 10:34 AM
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Replies: 49
Views: 3,567 |
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Forum: Copywriting
27th August 2015, 11:55 AM
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Replies: 49
Views: 3,567 |
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Forum: Copywriting
14th August 2015, 09:48 AM
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Replies: 21
Views: 1,970 Re: The Harlan Kilstein course is a good start.
Buy a good book on evolutionary psychology and another on introductory neuroscience.
Once you have read and understood why people act the way they do, then you can apply NLP, hypnotic writing to...
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Forum: Copywriting
11th August 2015, 12:28 PM
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Replies: 21
Views: 1,970 |
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Forum: Copywriting
11th August 2015, 10:39 AM
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Replies: 21
Views: 1,970 |
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Forum: Copywriting
10th August 2015, 10:11 AM
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Replies: 17
Views: 1,663 |
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Forum: Copywriting
30th July 2015, 03:23 PM
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Replies: 3
Views: 1,092 |
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Forum: Copywriting
27th May 2015, 01:47 PM
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Replies: 72
Views: 4,575 Re: Does long form sales copy still work?
It all depends on what you're selling and to whom you're selling. Each has its own pro's and cons.
If for example I was in the market for a new vacuum cleaner; then no, I wouldn't wade through...
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Forum: Copywriting
21st May 2015, 02:45 PM
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Replies: 31
Views: 2,976 Re: The Most Powerful Copywriting Secret Ever!
Altruistic people have a neural driver which predisposes them towards "group selection" behaviour.
Group selection - Wikipedia, the free encyclopedia (http://en.wikipedia.org/wiki/Group_selection)...
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Forum: Copywriting
21st May 2015, 11:32 AM
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Replies: 31
Views: 2,976 Re: The Most Powerful Copywriting Secret Ever!
This has the makings of an idea for an 1980's style sitcom.
The opening credits feature billionaire copywriter Max5ty chomping a huge cigar sat next to his Olympic size pool. Meanwhile struggling...
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Forum: Copywriting
11th May 2015, 01:53 PM
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Replies: 36
Views: 2,190 |
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Forum: Copywriting
11th May 2015, 12:27 PM
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Replies: 36
Views: 2,190 |
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Forum: Copywriting
10th May 2015, 12:30 PM
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Replies: 36
Views: 2,190 |
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Forum: Copywriting
6th May 2015, 11:59 AM
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Replies: 5
Views: 1,642 Re: Crazy Idea That Helps Sell A Ton Of Stuff...
Very true, the reasoning is based on two psychological effects which attenuate the mind's critical factor (BS detector).
The first is a cognitive bias known as the "Rhyme as reason effect".
...
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Forum: Copywriting
3rd May 2015, 10:49 AM
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Replies: 22
Views: 1,982 |
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Forum: Copywriting
3rd May 2015, 10:03 AM
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Replies: 5
Views: 1,374 Re: remembering the fundamentals
Originally copywriting back in the day, but more broad spectrum persuasion engineering the last 15 years. I'm retired now but like to keep my hand in and keep myself up to date on the latest ideas...
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Forum: Copywriting
29th April 2015, 01:25 PM
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Replies: 5
Views: 1,374 Re: remembering the fundamentals
"Neuro-magic" is exactly what it is. Once a person has learnt to write without having to "think" about the strokes they're making on the paper, then the writing has become an unconscious process; the...
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Forum: Copywriting
15th April 2015, 01:46 PM
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Replies: 19
Views: 2,198 Re: An S in a headline pulls 3x more sales
It also works as a temporal clause presupposition (it will happen to you in the future) in the sense that the pluralisation implies an established cause and effect of the product.
You can double...
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Forum: Copywriting
12th April 2015, 02:23 PM
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Replies: 24
Views: 1,536 Re: How do they not catch these things?...
Thanks. The sig is a paraphrase from the Dutch seventeenth-century philosopher Benedict de Spinoza. He proposed the theory that on encountering new information; first we believe the information (in...
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Forum: Copywriting
12th April 2015, 08:38 AM
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Replies: 17
Views: 2,497 Re: Content that sells
"shcemes"?
If you're designing web pages then the last thing you want on your own home page is spelling mistakes; makes you look like a sloppy outfit.
"Our services are risk free! to use, as...
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Forum: Copywriting
12th April 2015, 08:21 AM
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Replies: 24
Views: 1,536 Re: How do they not catch these things?...
Who would have thought the word "from" could engender such confusion in such a short piece?
That's the problem with homonyms, their correct meaning in a piece of copy has to be deduced by the...
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Forum: Copywriting
1st April 2015, 11:20 AM
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Replies: 9
Views: 1,756 Re: Effing brilliant!
Quite clever, provide an immediate solution to a future problem and make the process as smooth as possible with the minimum of steps.
I can see a few companies sweating over this though.
...
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Forum: Copywriting
18th March 2015, 04:06 PM
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Replies: 13
Views: 1,631 |
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Forum: Copywriting
17th March 2015, 12:57 PM
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Replies: 31
Views: 3,408 Re: Copywriting with a story
Indeed, stories have been used for thousands of years as a method to bypass the brain's critical factor (BS detector) and deliver a persuasive message.
Due to the mind's capacity to empathise...
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Forum: Copywriting
19th January 2015, 01:47 PM
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Replies: 9
Views: 1,579 Re: sales copy element that triggers buying ...?
Bear in mind, the accumulation of multiple pieces of evidence ( bullet points) is a single operation to the brain. Once a neuronal node is open then any information whether conscious or unconscious...
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Forum: Copywriting
15th January 2015, 12:08 PM
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Replies: 9
Views: 1,579 Re: sales copy element that triggers buying ...?
There usually isn't just one point, it's a combination of many and they act in synergy together. Even points which the prospect doesn't ascribe much salience to influence the ones which they do.
...
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Forum: Copywriting
23rd November 2014, 01:49 PM
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Replies: 12
Views: 1,110 Re: How much social proof counts for you?
The more reviews the more social proof (assuming they're favourable) but it works on a scale where there is a tipping point where social proof is activated and prior to that it's not.
It could be...
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Forum: Copywriting
23rd November 2014, 10:08 AM
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Replies: 12
Views: 1,110 Re: How much social proof counts for you?
Interesting question. I think the answer is "more than you can know"
The mind has two defaults for numbers. One is: what you can see and know without counting.
For example: if I were to put...
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Forum: Copywriting
28th October 2014, 02:38 PM
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Replies: 3
Views: 921 Re: A new DM tactic I ran across today.
Zeigarnik effect. The DM will most likely be primed with various cues such as; type of font, capitalization, colours, adjectives etc and you should receive the "closure" within a week.
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Forum: Copywriting
26th October 2014, 04:00 PM
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Replies: 11
Views: 1,255 Re: Why do tag lines attract people?
I agree with Marcia on this. Extraordinary claims require extraordinary evidence to back them up. I feel you're setting the bar rather high with this one...
If it's true then I know a few...
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Forum: Copywriting
26th October 2014, 10:23 AM
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Replies: 11
Views: 1,255 Re: Why do tag lines attract people?
Taglines are designed for a number of reasons but the main one is to attract attention. A well thought out one will use a variety of psychological cues to lead the reader into the sales funnel with...
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Forum: Copywriting
25th October 2014, 07:32 AM
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Replies: 29
Views: 2,691 |
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Forum: Copywriting
6th October 2014, 03:16 PM
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Replies: 4
Views: 1,047 |
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Forum: Copywriting
4th October 2014, 07:13 AM
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Replies: 22
Views: 2,313 |
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Forum: Copywriting
17th September 2014, 11:05 AM
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Replies: 22
Views: 2,313 |
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Forum: Copywriting
17th September 2014, 10:31 AM
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Replies: 21
Views: 1,232 Re: Starting Copy With A Question
Using a pattern interrupt on an opening question is far to early.
Pattern interrupts are used either for refractionation or in the middle of a nested loop.
Putting one right at the start is...
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Forum: Copywriting
14th September 2014, 02:18 PM
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Replies: 21
Views: 1,232 Re: Starting Copy With A Question
Do you think opening with a question is a good idea? Really?
Well you would be right. The reason? Well it's complicated but it's all to do with emotion.
Emotions make people act, and the bigger...
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Forum: Copywriting
26th August 2014, 03:26 PM
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Replies: 15
Views: 797 Re: Capitalizing words- When and when not to?
Well as usual: it depends. The current consensus is that capitalisation makes the reader focus more on the word because it stands out and we pay attention to the beginning and end of things than the...
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Forum: Copywriting
25th August 2014, 11:21 AM
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Replies: 15
Views: 797 Re: Capitalizing words- When and when not to?
All though it's counterintuitive I wouldn't recommend this.
The reason is: when you learn to read, you start by reading every letter and then put the word together in your mind. The slow...
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Forum: Copywriting
23rd August 2014, 04:21 AM
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Replies: 5
Views: 954 |