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Search: Posts Made By: EzraWinter
Forum: Copywriting 9th December 2015, 05:31 PM
Replies: 1
Views: 511
Posted By EzraWinter
Re: A slick trading pitch

Scratch that 10 char
Forum: Copywriting 20th November 2015, 08:42 AM
Replies: 4
Views: 684
Posted By EzraWinter
Forum: Copywriting 9th November 2015, 10:26 AM
Replies: 12
Views: 795
Posted By EzraWinter
Re: Copywriting for a religious group?

This is great advice - similar to political copywriting as well.

My guess is these spaces behave similarly.

(I've worked on local political campaigns, but never religious campaigns)

If I was...
Forum: Copywriting 9th November 2015, 10:21 AM
Replies: 9
Views: 1,367
Posted By EzraWinter
Re: What do you guys think of Ramit Sethi's positioning and marketing?

I follow his work closely.

I think he's one of the best out there right now.

He's done a terrific job of taking some classic ideas and positioning them for a younger demo.

Which is doubly...
Forum: Copywriting 21st October 2015, 08:41 AM
Replies: 15
Views: 925
Posted By EzraWinter
Re: Right topic for blog

A lot of people are giving good, solid advice.

But I like shortcuts.

I like "unfair advantages"

(Within the realm of good ethics, of course!)

That's why I advocate "drafting."
Forum: Copywriting 20th October 2015, 06:51 AM
Replies: 7
Views: 507
Posted By EzraWinter
Re: what is real copy writing?

The shortest distance between a person reading a thing, and buying a thing.
Forum: Copywriting 13th October 2015, 12:42 PM
Replies: 44
Views: 1,967
Posted By EzraWinter
Forum: Copywriting 7th October 2015, 11:12 AM
Replies: 42
Views: 2,738
Posted By EzraWinter
Re: 30k USD mentor program - worth the money?

I'll also throw in a HARDCORE DIRECT MARKETING INSIDER SECRET

~** secret knowledge gleaned from an august direct response institution**~

So listen carefully:

"The online list price on the...
Forum: Copywriting 7th October 2015, 10:41 AM
Replies: 42
Views: 2,738
Posted By EzraWinter
Re: 30k USD mentor program - worth the money?

I have no doubt that some business mentoring - possibly even from this guy - is worth several times $30k.

However, I've never seen "high value" mentoring sold like this.

When I have seen it in...
Forum: Copywriting 6th October 2015, 12:27 PM
Replies: 36
Views: 1,816
Posted By EzraWinter
Re: Constructive critique [UPDATED] [SECOND ATTEMPT]

Hah - I'm currently working on a pretty "hard sale" package, for a very different demo. So it must be bleeding over.

I will say that Tai Lopez (personal improvement niche) is making a KILLING on...
Forum: Copywriting 6th October 2015, 10:10 AM
Replies: 36
Views: 1,816
Posted By EzraWinter
Re: Constructive critique [UPDATED] [SECOND ATTEMPT]

It's a neat concept.

Here's the angle I would take if it was my promo. Let me know what you think:

Members of this "secret club" earn 5,000-7000 USD a month. And they do it TAX-FREE in sunny...
Forum: Copywriting 29th September 2015, 11:34 AM
Replies: 4
Views: 715
Posted By EzraWinter
Re: Guides and/or advice on execution?

Honestly - anything good I've learned in this arena has been on the job.

These types of processes are so specific, not just by industry, but by individual companies, or sometimes even small...
Forum: Copywriting 21st September 2015, 07:00 AM
Replies: 9
Views: 807
Posted By EzraWinter
Re: Any Sneakerhead Copwriters?

The line between sportswear and high fashion is increasingly blurry.

It's a dialogue that I find super-interesting.

Runway designer Rick Owens makes Italian boots inspired by chunky sneakers,...
Forum: Copywriting 20th September 2015, 06:01 PM
Replies: 9
Views: 807
Posted By EzraWinter
Re: Any Sneakerhead Copwriters?

Yep, pretty strong knowledge of street wear and high fashion.

I actually began my business life working in boutiques, including Barney's New York.
Forum: Copywriting 16th September 2015, 08:56 AM
Replies: 6
Views: 1,087
Posted By EzraWinter
Re: A copywriting mentor?

Jordan if it's possible to relocate - I'd highly recommend doing what I did:

Taking a job, even an entry-level one, in a company known for it's high grade copywriting. One like Boardroom, Agora,...
Forum: Copywriting 15th September 2015, 07:51 AM
Replies: 27
Views: 1,807
Posted By EzraWinter
Donald Trump Surge Thanks To Copywriting?

Great article (http://www.washingtonpost.com/news/the-fix/wp/2015/09/15/how-trump-speak-has-pushed-the-donald-into-first-place/) about Trump's surprising success.

The author explains how Trump's...
Forum: Copywriting 9th September 2015, 02:31 PM
Replies: 46
Views: 2,949
Posted By EzraWinter
Re: Copywriters: How important is showing sample work ?

Copywriters: How important is showing sample work ?

Not as important as showing results

The model "I achieved (x) sales for respectable company (x) by doing (x)" is the most important thing...
Forum: Copywriting 2nd September 2015, 10:14 AM
Replies: 5
Views: 839
Posted By EzraWinter
Re: Adding sales copy into content

Thanks, I'll dig through!
Forum: Copywriting 2nd September 2015, 07:06 AM
Replies: 17
Views: 1,220
Posted By EzraWinter
Re: Critique my copy please

Hah, well it's fun subject matter to tackle.

I appreciate your bold headline, but as other's have mentioned there's no entry point for the reader. Also you shouldn't use the word "guy" twice.
...
Forum: Copywriting 1st September 2015, 07:34 AM
Replies: 5
Views: 839
Posted By EzraWinter
Re: Adding sales copy into content

I'm spending some serious time on Advertorials.

It's a tough nut to crack.

If anyone has any resources to share or wants to talk shop I'd be grateful.
Forum: Copywriting 31st August 2015, 02:22 PM
Replies: 7
Views: 759
Posted By EzraWinter
Re: if you could add one feature to writing software, just for copywriting...

Honestly if I were to use writing software - it would need to be extremely user friendly.

If I could get something that would integrate with Google Docs, and was customizable, I might pay for that.
Forum: Copywriting 31st August 2015, 01:56 PM
Replies: 8
Views: 915
Posted By EzraWinter
Re: Short critique: My thank you page's pre-sell copy

First thing I notice is the sentences are long and unwieldy.

I would try the (free) Hemingway app: Hemingway Editor (http://www.hemingwayapp.com/)

Or carefully use the Flesch Kincaid feature...
Forum: Main Internet Marketing Discussion Forum 27th August 2015, 01:08 PM
Replies: 81
Views: 4,049
Posted By EzraWinter
Re: Earning Million Dollar a year - How Realistic?

I work with a few people making that much,

Making that much would put you in the historical, global 1 %.The odds are WAY against you no matter what.

But its going to be a lot easier if you find...
Forum: Copywriting 27th August 2015, 07:44 AM
Replies: 11
Views: 1,028
Posted By EzraWinter
Re: Want to be a successful marketer? Become a con man

I have a background as a poker player and sleight-of-hand magician.

That skillset has been QUITE valuable in my marketing work.
Forum: Copywriting 26th August 2015, 08:03 AM
Replies: 29
Views: 3,492
Posted By EzraWinter
Re: 450 Clicks, 0 Sales - What Gives? (and I think my funnel is pretty good)

Quick sidenote: 450 clicks isn't statistically significant.

In the world of internet marketing that's a teardrop in the ocean.

You need way more volume to start drawing reliable conclusions.
Forum: Copywriting 26th August 2015, 07:07 AM
Replies: 24
Views: 1,989
Posted By EzraWinter
Forum: Copywriting 12th August 2015, 08:24 AM
Replies: 3
Views: 919
Posted By EzraWinter
Re: Video Spokesperson

Came across the same problem for a big project I'm working on.

There's so many other factors at play, I think its hard to be scientific.

I guess in a perfect world you could split test two...
Forum: Copywriting 11th August 2015, 12:17 PM
Replies: 11
Views: 1,417
Posted By EzraWinter
Re: Can I get some feedback on my sales letter?

I'd start by running it through this: Hemingway Editor (http://www.hemingwayapp.com/)

Amazing free tool. The FK metric revolutionized my copy when I first started.
Forum: Copywriting 7th August 2015, 11:07 AM
Replies: 3
Views: 1,029
Posted By EzraWinter
Re: Events Worth Going To

Any one that your company or client will pay for. :)
Forum: Copywriting 23rd July 2015, 12:43 PM
Replies: 21
Views: 1,865
Posted By EzraWinter
Re: How to make my copy more interesting with sense of humor ?

I learned the hard way that humor and copywriting really dont mix that well. Achieving a laugh is a difficult (and valid) goal - but so is achieving a sale.

Unfortunately I think you have to pick...
Forum: Copywriting 30th June 2015, 07:28 AM
Replies: 14
Views: 1,407
Posted By EzraWinter
Re: Tips for Writing Faster

Yeah, for the record, a full sales letter where I work takes at least a month of 40+ hour weeks.
Forum: Copywriting 29th June 2015, 07:26 AM
Replies: 21
Views: 2,941
Posted By EzraWinter
Re: Give me your expert opinion on these two headlines

Yeah, both are way too long and complicated. You need something shorter like:

"Daily Sales on Amazon? Even Newbies can do it with this new Wordpress plugin."

Sidenote: Obv. I'm not a lawyer but...
Forum: Copywriting 18th June 2015, 11:16 AM
Replies: 6
Views: 1,913
Posted By EzraWinter
Re: Another for the swipe file...

What's up! I'm guessing you're a fellow Mt. Vernon resident. I'm at 105 W. Monument, working with Jay Livingston.
Forum: Copywriting 17th June 2015, 01:39 PM
Replies: 4
Views: 1,210
Posted By EzraWinter
Re: How many headlines do you write per sales letter or blog topic?

If you count small iterations, easily 40-50.

Great hack for this: take your best candidates and run them as a FB ad with a very small budget.

Best performer? that's your headline!

Takes a...
Forum: Copywriting 17th June 2015, 01:04 PM
Replies: 13
Views: 2,299
Posted By EzraWinter
Re: Internet Copy Writing

I would sign up for a lot of newsletters run by respectable companies and study real world examples. This world moves fast and its good to stay current.

Mark Ford's books have been helpful too....
Forum: Copywriting 17th June 2015, 12:53 PM
Replies: 32
Views: 2,952
Posted By EzraWinter
Re: Do Experienced Copywriters really make good money

It's like any field with a low barrier to entry. There are a few outliers who make amazing money and a lot of people who scrape by.

Within a few niches and companies experienced copywriters do...
Forum: Copywriting 17th June 2015, 12:48 PM
Replies: 6
Views: 1,913
Posted By EzraWinter
Re: Another for the swipe file...

This right here is amazing:

"Don’t worry. I’m not running for office or seeking political donations. And I’m not about to try to sell you on a subscription to a stock trading service… Or a $40...
Forum: Social Media 1st June 2015, 09:54 AM
Replies: 45
Views: 2,052
Posted By EzraWinter
Re: How many hashtags do you use?

I almost NEVER use hashtags.

In my experience hashtags are massively overused and make content seem forced.

Provide genuine content for your readers and don't try to cheaply take advantage of...
Forum: Social Media 1st June 2015, 09:50 AM
Replies: 25
Views: 1,967
Posted By EzraWinter
Re: How to earn money from Twitter ?

The days of Twitter quick hits are probably over.

It's an amazing tool for building and cultivating an audience but you're not likely to build a huge, lucrative following without other...
Forum: Social Media 1st June 2015, 09:46 AM
Replies: 22
Views: 2,318
Posted By EzraWinter
Re: How can you bring traffic from Reddit?

Reddit is a HUGE driver of traffic for myself and clients.

It also takes a lot of work. You have to spend some serious time picking the individual sub-reddits that are relevant to your work, and...
Forum: Copywriting 1st June 2015, 09:42 AM
Replies: 21
Views: 2,801
Posted By EzraWinter
Re: What Are Your Biggest Copywriting Challenges?

Biggest challenge? Producing high quality work around products that I wouldn't use personally or don't believe in.
Forum: Copywriting 1st June 2015, 09:13 AM
Replies: 36
Views: 2,026
Posted By EzraWinter
Re: Do You Ever Grow Tired of Having To Write For The LCD?

I came in the business thinking this. Now, I'm amazed at how much better I write as a "sell-out" writing for the "LCD."

I always thought my creative work would benefit my marketing work, but i'ts...
Forum: Copywriting 29th May 2015, 10:11 AM
Replies: 72
Views: 5,031
Posted By EzraWinter
Re: Does long form sales copy still work?

Demographic is really important. I'm in the financial niche, targeting a 50+ consumer. Long form copy is a crucial part of the business.

Going after millenials? maybe not so much.
Forum: Social Media 1st February 2015, 10:37 AM
Replies: 1
Views: 478
Posted By EzraWinter
New video sharing platform called Coub?

Are any of you familiar with a new platform called Coub? Seems to be just now growing in the US but has a sizable overseas audience - they quote 50 million views a month....

Might be a great...
Forum: Social Media 5th January 2015, 01:22 PM
Replies: 6
Views: 915
Posted By EzraWinter
Re: Instagram

Its not necessarily the best business tool right now, since posts can't link. You may be better off on Tumblr and Pinterest if you're looking for image based social media.

For Instagram itself...
Forum: Social Media 23rd December 2014, 10:05 AM
Replies: 2
Views: 562
Posted By EzraWinter
Re: Auto Share Twitter Posts on FB and Google Plus

I have to strongly recommend you post manually, it's not that much extra time and you can run into big problems with formatting and appearing spam-y when you auto-post; here's a recent example I came...
Forum: Social Media 23rd December 2014, 09:25 AM
Replies: 23
Views: 1,667
Posted By EzraWinter
Re: Best Social Media Sharing Plugin

I have to second SumoMe, the free versions of both the social share bar and the email list capture are terrific - though the paid versions do seem a bit over-priced.

I still use both on my...
Forum: Social Media 22nd December 2014, 09:02 AM
Replies: 4
Views: 1,206
Posted By EzraWinter
Re: Twitter Ads - Cost Per Follower

You're not wrong. I've found it difficult to justify Twitter ads both for myself and clients, especially when you can be so effective for free.
Forum: Social Media 22nd December 2014, 09:01 AM
Replies: 28
Views: 2,504
Posted By EzraWinter
Re: Tips On Getting More Twitter Followers?

Some good advice in here - I would definitely make use of Twitter's List feature, don't just follow people, also favorite their content and add them to lists - makes them a lot more likely to notice...
Forum: Social Media 22nd December 2014, 08:52 AM
Replies: 5
Views: 545
Posted By EzraWinter
Re: Schedule Social Media Posts

I would be careful about posts that include a (via buffer app) or the like because it can appear spam-y. Sometimes if may be worth manually posting to make sure your content is properly formatted and...
Forum: Social Media 20th December 2014, 04:30 PM
Replies: 24
Views: 2,245
Posted By EzraWinter
Re: Most recomended social bookmarking service

Everyone is forgetting Tumblr! Fastest growing social network and the links ARE do-follow.
Forum: Social Media 17th December 2014, 10:49 AM
Replies: 23
Views: 1,114
Posted By EzraWinter
Re: Which kind of content people share?

Facebook is going to be pretty tricky with the drops in organic reach - have you considered trying to grow a following on Twitter or other platforms?

If you want to stick with Facebook you should...
Forum: Social Media 17th December 2014, 10:45 AM
Replies: 19
Views: 1,457
Posted By EzraWinter
Re: How Can I Increase My twitter Follower?

Some good stuff about the growth side of things in here - but that's only half the battle!

Make sure you have GOOD CONTENT, or all those growth strategies will go to waste. Post universal things...
Forum: Social Media 17th December 2014, 10:37 AM
Replies: 8
Views: 572
Posted By EzraWinter
Re: How to get quality traffic from facebook

If you want to drive high quality FB traffic these days you're going to have to pay to play. Not necessarily a bad thing, but with organic reach growing closer and closer to 0, be prepared to pay to...
Forum: Social Media 17th December 2014, 10:36 AM
Replies: 7
Views: 769
Posted By EzraWinter
Re: links from social media - bitly or full site link?

I always use URL shorteners with Twitter, helps for a clean visual look to your timeline and conserves valuable character space.

I don't believe it has any technical effect on SEO.
Forum: Social Media 6th December 2014, 04:23 PM
Replies: 13
Views: 945
Posted By EzraWinter
Re: Frustrated with social media!

When I saw you posted "weeks" I got a little concerned, this is a process that can easily take YEARS, especially without a budget or other outlets to support your social.

The first thing that...
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