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Search: Posts Made By: michaelhearne
Forum: Copywriting 25th April 2014, 03:24 PM
Replies: 15
Views: 1,714
Posted By michaelhearne
Re: Busting My Chops to Convert Cold Traffic...

i've got a control that's been converting at a profit on the front end to cold traffic for about 2 years now in the diet niche... and another in a health related niche that's ROI-ing very well to...
Forum: Wanted - Members Looking To Hire You 23rd September 2012, 08:24 AM
Replies: 1
Views: 586
Posted By michaelhearne
Apprentice Copywriter...

If you think you have the raw talent to become a great copywriter keep reading...

I'm overwhelmed with copy work - email, sales letters, sales videos, webinars, squeeze pages, upsell pages,...
Forum: Copywriting 27th July 2012, 08:50 AM
Replies: 10
Views: 953
Posted By michaelhearne
Re: Finding translation / foreign-language jobs

what markets are you in? and how's it going?

i talked to a guy who has gone into the spanish speaking markets with MMO offers and he did about $150k his first launch with zero JV's...

he...
Forum: Copywriting 27th July 2012, 08:44 AM
Replies: 13
Views: 905
Posted By michaelhearne
Re: What do you guys think about all this "Infographic Overload" lately?

I've been really looking into these for use inside of some of my VSL's...

I think they'd work well if chunked out into pieces to convey complex ideas - say for a health offer talking about...
Forum: Copywriting 27th July 2012, 08:38 AM
Replies: 6
Views: 817
Posted By michaelhearne
Re: Any Copywriter Here Have Peformance Based Fees?

I've done all the things mentioned on this page and a few others... I always get a fee up front that I'd be happy with if nothing else ever comes through... Then....

My favorite is a % of gross...
Forum: Copywriting 26th July 2012, 09:21 AM
Replies: 5
Views: 815
Posted By michaelhearne
Re: B2B & B2C Dilemma

without knowing more than i do - i totally disagree with the second half of your statement:



why would it be equally bad to split your marketing efforts? too much work?? you hate money??? ;)...
Forum: Copywriting 26th July 2012, 08:31 AM
Replies: 10
Views: 953
Posted By michaelhearne
Re: Finding translation / foreign-language jobs

Not many online marketers are really thinking about how they can enter non-US markets - but that will change in years ahead...

For now you are thinking ahead of the trend ;)

You may try...
Forum: Copywriting 26th July 2012, 08:24 AM
Replies: 13
Views: 905
Posted By michaelhearne
Forum: Copywriting 26th July 2012, 08:20 AM
Replies: 11
Views: 833
Posted By michaelhearne
Re: What exactly is the format for a copy?

doods - there is no 'right' format...

otherwise every sales page would look the same...

they are usually pretty similar but not usually identical...

also - one of my clients is a major...
Forum: Copywriting 26th July 2012, 08:09 AM
Replies: 21
Views: 1,271
Posted By michaelhearne
Re: 5 Red Flags in Freelance Writing Ads

Interesting to hear ya'lls take on this as I've been hiring a lot of ghostwriters lately - and i am sorry to say I threw up at least one of the red flags you mentioned...

only i made good on my...
Forum: Copywriting 25th July 2012, 07:40 PM
Replies: 13
Views: 905
Posted By michaelhearne
Re: What do you guys think about all this "Infographic Overload" lately?

people digest visual information 60% more efficiently than the written word...

infographics are here to stay and just like copy you'll have wannabes that get it all wrong...

but there's no...
Forum: Copywriting 24th July 2012, 07:41 AM
Replies: 26
Views: 1,425
Posted By michaelhearne
Re: the magic is gone...

wow - totally overwhelmed by the support!!! all of your replies are awesome! and it helps tohear the perspectives and wisdom of others...

just putting this out there made me feel better about...
Forum: Copywriting 23rd July 2012, 08:15 AM
Replies: 26
Views: 4,147
Posted By michaelhearne
Re: How I've been consistently doubling, tripling, and quadrupling conversion rates...

oh yeah - i met Michael Fishman - the one other guy besides Gary who spoke - about list selection - kewl guy...

He tells me Gary is one of the most generous people he knows...

enriching your...
Forum: Copywriting 23rd July 2012, 07:54 AM
Replies: 26
Views: 4,147
Posted By michaelhearne
Re: How I've been consistently doubling, tripling, and quadrupling conversion rates...

Gary's course is def one of - if not THE - best courses out there...

he makes such simple but profound statements throughout the whole thing that you get something new every time!

it's pure...
Forum: Copywriting 23rd July 2012, 07:47 AM
Replies: 1
Views: 819
Posted By michaelhearne
Re: I'm Considering a Future in Copywriting

it's wroth it :D

keep writing - but if you want to be a sales copywriter you need to practice writing in a conversational tone vs the formal s*** they teach you in school...

as for stufying up...
Forum: Copywriting 23rd July 2012, 07:32 AM
Replies: 26
Views: 1,425
Posted By michaelhearne
the magic is gone...

call me crazy - but i think i'm getting copywriter depression or something lol

everywhere i look all i see and hear is copy - persuasion - influence - manipulation...

things that used to...
Forum: Copywriting 15th July 2012, 07:24 PM
Replies: 35
Views: 12,583
Posted By michaelhearne
Re: Ben Suarez 7 steps to freedom 1 & 2

Client gave me that book - friggin outstanding read!!
Forum: Main Internet Marketing Discussion Forum 2nd April 2012, 10:18 PM
Replies: 3
Views: 468
Posted By michaelhearne
Re: Anyone know of cheap and effective ways of seeding?

i THINK that you mean seeding a list...

what i do since i don't have any metrics when seeding a list is call in a personal favor or reach out to my connections for someone with a list that's a...
Forum: Copywriting 13th March 2012, 09:47 AM
Replies: 8
Views: 3,591
Posted By michaelhearne
Re: video sales letter scripts

yes and no lol

IMHO good copy is full of short and punchy sentences - whether for video, audio or text...

But you'll find some folks who swear short videos are better and others who swear long...
Forum: Copywriting 13th March 2012, 09:26 AM
Replies: 7
Views: 654
Posted By michaelhearne
Re: Droppin Names??

thanks everyone for your insights!

i was seriously hoping i wasn't asking a stupid question lol!!!

i think i'll go with a compromise and keep my client's names a semi-secret - only share with...
Forum: Copywriting 12th March 2012, 05:58 PM
Replies: 7
Views: 654
Posted By michaelhearne
Droppin Names??

so i have this personal issue that keeps popping up...

it's been my privilege to write for some of the best marketers and copywriters in the world - and i can drop an impressive list of names -...
Forum: Copywriting 12th March 2012, 05:36 PM
Replies: 9
Views: 729
Posted By michaelhearne
Re: squeeze pages

most of my clients are only including them on the exit pops if anywhere... too many fake emails...

i'm seeing a switch over to a really low priced front end offer to build a buyers list...
...
Forum: Copywriting 5th January 2012, 11:05 PM
Replies: 3
Views: 641
Posted By michaelhearne
Re: Looking for upsell page help

i'm confused by this:


So you have an 11% click through, but only 1% buy?? So you have 10 out of 11 abandon their shopping cart??

If so - that's pretty normal online - there are things you...
Forum: Copywriting 7th August 2011, 04:29 PM
Replies: 0
Views: 574
Posted By michaelhearne
Reciprocal Copy Critiques

Hi all - this is for experienced copywriters only...

I'm wondering if anybody is interested in doing reciprocal copy critiques with me??

You critique my copy, i'll critique your copy...

If...
Forum: Copywriting 2nd August 2011, 08:27 PM
Replies: 3
Views: 857
Posted By michaelhearne
Re: Psychological Triggers and Hooks, Storified! LOL

ok - i see what you are trying to do, but...

not to be a d1ck, but i totally disagree & think this will never convert...

especially if that's your intro - you'll lose them in the first...
Forum: Local Meetups, Mastermind Groups and Warrior Events 29th July 2011, 02:54 PM
Replies: 6
Views: 858
Posted By michaelhearne
Re: Any Austinite Warriors?

so is this going down or not??

where's the location??
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 03:48 PM
Replies: 28
Views: 2,945
Posted By michaelhearne
Re: Banned from Facebook Ads?

welcome to the club!

Chris is right - facebook could fire 80% of their ad buyers and keep 80% of their revenues with way less hassles...

good luck getting your account back...

maybe a...
Forum: Main Internet Marketing Discussion Forum 26th July 2011, 03:25 PM
Replies: 7
Views: 683
Posted By michaelhearne
Re: Email marketing (blasting)

there are proper ways to buy an email blast - but you're not going to get a legit 300k email blast for $100...

buying solo ads is one of the best ways to build your list quickly, but you'll pay a...
Forum: Copywriting 25th July 2011, 08:48 PM
Replies: 8
Views: 799
Posted By michaelhearne
Re: Copywriters - Strap it up or go bare?

create a USP vs. a slogan - slogans are often a waste of words (even though some spend big bucks on them)...

the USP however is short and punchy while delivering a sales message...
Forum: Copywriting 23rd July 2011, 09:53 PM
Replies: 6
Views: 519
Posted By michaelhearne
Re: Multiple offers?

Exactly - make it tiers... Takes it from a yes/no decision to an either/or decision...

also - wrt the middle offer being the highest converting - consider Dan Areili's (probably butchered that...
Forum: Copywriting 23rd July 2011, 09:47 PM
Replies: 15
Views: 1,198
Posted By michaelhearne
Re: Wanted: Killer Copywriter for an Unfair Advantage

most recently i get 61% plus from solo ads...

but - gasp - it's not always the copy... same copy in a different format pulled 15% lower...

the break down of impact on conversions goes...
Forum: Copywriting 23rd July 2011, 09:34 PM
Replies: 15
Views: 1,020
Posted By michaelhearne
Re: Why Not Offer Something in Return for a Copywriting Critique?

people don't appreciate what they get for free... i've never given a free critique to anyone and never will because it would be a waste of time and energy... so the solution is to stop giving free...
Forum: Main Internet Marketing Discussion Forum 17th July 2011, 09:38 PM
Replies: 9
Views: 630
Posted By michaelhearne
Re: whats the fastest way to profit from creating your own product?

forget what i said, this really is the fastest way ;)

didn't think of that... duh
Forum: Main Internet Marketing Discussion Forum 17th July 2011, 09:36 PM
Replies: 9
Views: 630
Posted By michaelhearne
Re: whats the fastest way to profit from creating your own product?

make the conversion funnel - make the product - setup merchant processing (through clickbank or whoever) - buy traffic...

if you can do it in four weeks that's how long it'll take...

clickbank...
Forum: Main Internet Marketing Discussion Forum 13th July 2011, 09:09 PM
Replies: 8
Views: 508
Posted By michaelhearne
Re: Any suggestions for this domain...

take a look at Mary Ellen Tribby's site - i think it's workingmomsonly.com - yep just confirmed...

And forget about SEO for traffic - everyone gets stuck on that because it's technical & people...
Forum: Main Internet Marketing Discussion Forum 13th July 2011, 08:57 PM
Replies: 3
Views: 671
Posted By michaelhearne
Re: Starting the long cycle sales process

dude - you have GOT to get your hands on a copy of Michael Bosworth's "Solution Selling"...

You won't be selling to a person with this service offering, you'll be selling to a business - probably...
Forum: Main Internet Marketing Discussion Forum 13th July 2011, 08:35 PM
Replies: 90
Views: 5,091
Posted By michaelhearne
Re: Youre fat because youre stupid.com - WOW - what a challenge!

how do you tell who the pioneers are?? they're the guys with arrows sticking out of their backs...

you might be able to get a small sub-segment of the weight loss market with that, but never the...
Forum: Main Internet Marketing Discussion Forum 12th July 2011, 04:44 PM
Replies: 22
Views: 679
Posted By michaelhearne
Re: Squeeze page HELP!!!

I just disabled a video squeeze page from a 3-way split test because it was only converting at 44.8% vs. my two other pages which are in a close race - converting at 61.4% & 61.7%...

They all...
Forum: Copywriting 28th June 2011, 12:18 PM
Replies: 2
Views: 694
Posted By michaelhearne
The Ultimate Profit Model for Copywriters??

Ok - so as i move to a passive role in my publishing business & move to fee + royalty copywriting - I had an epiphany...

Well - maybe i did...

Here' what occurred to me for getting max profit...
Forum: Copywriting 28th June 2011, 12:01 PM
Replies: 0
Views: 656
Posted By michaelhearne
L'Chaim - It's a Celebration (expletive removed ;)

I just got my first gig from two big-name marketers I've had my sights on for a few weeks!!!

If i name dropped everybody on this forum would know who they are, but i don't know the protocol on...
Forum: Copywriting 24th June 2011, 12:46 PM
Replies: 13
Views: 879
Posted By michaelhearne
Re: What is the cost of NOT hiring a copywriter?

It would seem that way - and you;re not entirely off base here - but...

The learning process can take years - a lot of trial and error & a lot of studying the greats, then writing what you learned...
Forum: Copywriting 23rd June 2011, 10:24 AM
Replies: 68
Views: 4,659
Posted By michaelhearne
Re: Top Copywriting Tips for Newbies

Tip #WTFE - Focus on one of your reader's problems 7 tell them how your $h1t will solve it...

Tip #WTFE - Provide TONS of proof for every claim - proof of results, social proof, etc...
Forum: Copywriting 22nd June 2011, 09:59 AM
Replies: 9
Views: 685
Posted By michaelhearne
Re: Choose them. Pick them. Give them the OPPORTUNITY to work with you.

Thanks gjabiz - that's the kind of clarity I'm trying to get to...

I have offered to one JV broker to write on spec for any of his big mailer contacts...

And I'm fortunate to have several...
Forum: Copywriting 22nd June 2011, 09:55 AM
Replies: 9
Views: 685
Posted By michaelhearne
Re: How to Transition from Publisher to Copywriter...

Ok - so I get that if i want to go to biz owners & entrepreneurs, I need to put together a sales funnel and drive traffic down it...

That's in the works as we speak...

But I've also learned...
Forum: Copywriting 22nd June 2011, 08:15 AM
Replies: 9
Views: 685
Posted By michaelhearne
Re: How to Transition from Publisher to Copywriter...

Thanks Alex - I've reached the same conclusion - I'm doing an interview today for a telesummit & will drive traffic to an offer for a copy critique & a class on conversions...

Problem is that...
Forum: Copywriting 21st June 2011, 10:39 PM
Replies: 9
Views: 685
Posted By michaelhearne
How to Transition from Publisher to Copywriter...

Hi everybody :D

So - I've been writing my own copy for a while now & it has always done really well - really high conversion rates...

And I have been writing for the last year for my...
Forum: Main Internet Marketing Discussion Forum 21st June 2011, 07:46 AM
Replies: 212
Views: 13,146
Posted By michaelhearne
Re: Big Marketing Guru Busted by Feds!

hell yeah - the federal gov't scares the hell outta me... they can snatch your life away in a heartbeat...
Forum: Copywriting 8th September 2010, 12:15 PM
Replies: 8
Views: 991
Posted By michaelhearne
Re: Top Tips for Writing Health Related Sales Copy?

Depends on where in the "health related" market you fit...

Are you talking about fitness? Alternative medicine? Wellness? Remedies for ailments??? Something else??

Each one will have...
Forum: Copywriting 4th September 2010, 04:19 PM
Replies: 10
Views: 1,032
Posted By michaelhearne
Re: [What I Learned] Day Three: Research Is King

F&$% Yeah Man!

You nailed it... Great stuff for writing copy...but also for creating products, bonuses as an affiliate, etc.

You can't address your target market's wants, needs, problems, etc....
Forum: Main Internet Marketing Discussion Forum 4th September 2010, 03:59 PM
Replies: 270
Views: 17,739
Posted By michaelhearne
Re: Is "Affiliate Marketing" a Sustainable Business?

I want the last 10 minutes back...
Forum: Copywriting 21st August 2010, 08:55 PM
Replies: 16
Views: 1,752
Posted By michaelhearne
Re: Marshall Sylver

who cares what Sylver is talking about??? what does he do?

i've seen him get a crowd on their feet, screaming and yelling to get his product and then watched them line up to buy at the back of the...
Forum: Copywriting 21st August 2010, 08:38 PM
Replies: 36
Views: 1,206
Posted By michaelhearne
Re: What do you guys think of my headline?

instead of: "FREE Expert Advice On 10 Vital Things You Need to Know To Truly Get The Hemorrhoid Treatment You Need Today... Guaranteed!"

maybe something like: "10 Things You Can Do to Instantly...
Forum: Main Internet Marketing Discussion Forum 20th August 2010, 09:15 AM
Replies: 9
Views: 667
Posted By michaelhearne
Re: Anyone else get this email?

I haven't got that one specifically, but I have been getting a LOT more spam lately... and some of it is a little too targeted to be random...

i wonder if somebody's list got jacked, rented or...
Forum: Search Engine Optimization 18th August 2010, 02:28 PM
Replies: 26
Views: 2,163
Posted By michaelhearne
Re: Facebook Ad 30,000 impressions 0.23 CTR

I'm only paying 35 cents for FB clicks... i wonder why yours are so expensive??

Did you try just bidding a lower amount than the recommended bid??
Forum: Main Internet Marketing Discussion Forum 9th June 2010, 09:36 AM
Replies: 9
Views: 1,699
Posted By michaelhearne
Re: Order Form Submit Vs Gross Sale in Clickbank Analytics

Check out what ClickBank has to say about it on their blog at clickbank dot com /blog/tag/order-form/

Can't put links in the post yet ;)

Should clear up the confusion...
Forum: Mind Warriors 4th May 2010, 08:21 AM
Replies: 35
Views: 1,502
Posted By michaelhearne
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