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Search: Posts Made By: Jason Kanigan
Forum: Main Internet Marketing Discussion Forum 27th November 2025, 08:00 PM
Replies: 2
Views: 56
Posted By Jason Kanigan
Re: How do you handle clients who constantly change their mind?

1) Get commitment to a statement of work IN WRITING. SoW includes description of their situation and expectations of what will be done and expected results.

2) Get agreement up front and in...
Forum: Main Internet Marketing Discussion Forum 4th October 2025, 10:18 AM
Replies: 54
Views: 958
Posted By Jason Kanigan
Re: How Many WF OG's Are Still Around?

Fellow Jason
Use the "Quote" button so we can see who you're replying to
Forum: Off Topic Forum 12th September 2025, 11:00 AM
Replies: 43
Views: 882
Posted By Jason Kanigan
Re: Just Got Out Of Hospital

Sad to hear of this. Best wishes for good health.
Forum: Main Internet Marketing Discussion Forum 19th May 2025, 03:10 AM
Replies: 17
Views: 681
Posted By Jason Kanigan
Re: How do I get Clients?

Do you have a consistent sales process?
Or are you winging these conversations when you get them?
Forum: Beginners Area 28th April 2025, 07:35 AM
Replies: 3
Views: 150
Posted By Jason Kanigan
Re: Why do I need an SSL Certificate for my site?

Should be a free option through your hosting company. Have a look under the security options.
Yes you need an SSL...google will crawl it as http, but won't rank it. Given that you want eyeballs on...
Forum: Main Internet Marketing Discussion Forum 28th April 2025, 07:30 AM
Replies: 48
Views: 1,010
Posted By Jason Kanigan
Re: What would you do with a $1,000 to use for your IM??

In my case, I have all the things to sell and the systems to do that. But I'm a Conversion expert, not a Traffic guy, so my weakness is that ads are something I've always delegated. So I've got...
Forum: Beginners Area 14th December 2024, 01:59 PM
Replies: 6
Views: 213
Posted By Jason Kanigan
Re: ryan deiss and Perry Belcher lost pdf

Go to the Offline subforum and ask in there for advice for getting past the gatekeeper.

I shared proven techniques...
Forum: Beginners Area 5th December 2024, 01:19 PM
Replies: 7
Views: 1,849
Posted By Jason Kanigan
Re: Need Help Evaluating My Landing Page - Seeking Advice!

We have a copywriting subforum.

You are probably best to copy and paste ONLY the text into a new post there, and ask for opinions.

This is the internet marketing main forum. People up here are...
Forum: Beginners Area 28th November 2024, 07:46 AM
Replies: 6
Views: 195
Posted By Jason Kanigan
Re: Transparency Between Buyer & Seller

I can't do your homework for you.
Talk to your target market. Do the information interviews I recommended so you can hear their pain points in their own jargon.
Forum: Main Internet Marketing Discussion Forum 28th November 2024, 07:44 AM
Replies: 19
Views: 694
Posted By Jason Kanigan
Re: I haven't been on Warrior forum in 5 years

Use the quote button so we know who you're replying to.

The name of the person you remember is Sean DonahOe.

The name of the product of his you remember is Rapid Content Wizard.

He rides...
Forum: Beginners Area 26th November 2024, 08:52 AM
Replies: 6
Views: 195
Posted By Jason Kanigan
Re: Transparency Between Buyer & Seller

I've talked about this in my blog articles for many years. The problems the SaaS field had with sales & marketing in 2007 still persisted in 2019! ...and guess what, they're still present today.

...
Forum: Offline Marketing 11th November 2024, 08:38 AM
Replies: 15
Views: 594
Posted By Jason Kanigan
Re: Just Eight Weeks Left to Christmas--What Are You Going to Do?

This thread was for newbies, not us who have been here a dozen years. We've had a similar thread every year and as it was DEAD in this subforum I thought I'd kick it off this time.

Newbies do not...
Forum: Beginners Area 11th November 2024, 08:30 AM
Replies: 20
Views: 583
Posted By Jason Kanigan
Re: How do we understand who is our target audience are ?

What are their pain points? Why would they buy from you / consider buying from you / consider listening to you or join your list?

If you don't know why, you need to interact with them more....
Forum: Offline Marketing 6th November 2024, 11:30 AM
Replies: 15
Views: 594
Posted By Jason Kanigan
Re: Just Eight Weeks Left to Christmas--What Are You Going to Do?

I did not say that. What I said was to carefully pick an offer that matches your money tolerance, or your personal belief of "How much is * a lot of money * is".

Having a serious look at what your...
Forum: Offline Marketing 6th November 2024, 11:26 AM
Replies: 15
Views: 594
Posted By Jason Kanigan
Re: Just Eight Weeks Left to Christmas--What Are You Going to Do?

First, I would hope readers of this forum are not interested in traditional jobs. That's why they're here. For encouragement and ideas.

Second, minimum wage in the state of North Carolina is $7.25...
Forum: Offline Marketing 5th November 2024, 10:58 AM
Replies: 15
Views: 594
Posted By Jason Kanigan
Just Eight Weeks Left to Christmas--What Are You Going to Do?

That's right, dear reader: just eight weeks left until Christmas, and I'm sure you want to make A LOT OF MONEY.

Well, good thing you're down here in the Offline subforum. It's where the smartest...
Forum: Main Internet Marketing Discussion Forum 1st November 2024, 06:07 AM
Replies: 3
Views: 170
Posted By Jason Kanigan
Re: Is there somewhere where there is specific and in-depth Direct Response Marketing content?

So, funny thing, the Warrior Forum is much more than this main forum "up here".

We also have a Copywriting subforum. And an Offline subforum where a few pretty smart people hang out. Scroll down...
Forum: Beginners Area 24th October 2024, 10:44 AM
Replies: 13
Views: 390
Posted By Jason Kanigan
Re: Newbie..help!

This is really not that hard. The work is hard, but what you're lacking is a concept. As far as I can see, what you think affiliate marketing is ... is the platform, like Clickbank.

Nope.
...
Forum: Beginners Area 7th October 2024, 08:09 AM
Replies: 19
Views: 639
Posted By Jason Kanigan
Re: Teacher seeking guidance/mentorship

Gordon has provided good advice as usual.

Some things I want to add...

First, stop thinking like you.

I can hear "We believe making money is hard!" from here.

People want to buy things.
Forum: Main Internet Marketing Discussion Forum 4th October 2024, 12:54 PM
Replies: 29
Views: 978
Posted By Jason Kanigan
Re: I have built 2 Saas projects, I don't have money to promote.

1. Linkedin direct outreach to people who really could benefit from your SaaS. Give them access in return for reviews.
2. Reviews go on SaaS listings on G2.
3. Leverage G2 reviews to continue to...
Forum: Main Internet Marketing Discussion Forum 18th September 2024, 02:35 AM
Replies: 12
Views: 652
Posted By Jason Kanigan
Re: Business Process Improvement Consultancy

Having run a BPI firm since 2016, and broken into the space & defense field with it, I'll tell you what I've found.

A lot of blank looks.

A lot of blank looks from otherwise intelligent,...
Forum: Beginners Area 17th September 2024, 06:19 AM
Replies: 8
Views: 173
Posted By Jason Kanigan
Re: Copywriting

Very good. Do you have a question?
By your thread title you might be interested in copywriting. When you're out on the main screen, scroll down and you'll find there is a dedicated Copywriting...
Forum: Beginners Area 27th August 2024, 09:12 AM
Replies: 2
Views: 138
Posted By Jason Kanigan
Re: Advice needed – setting up a digital e-commerce procurement business

Charge 5-10% of the size of the problem you're solving.
So if your efforts get your client L100000 in revenue, you can charge L5000 - L10000 and they should feel OK with that. Note that you have to...
Forum: Beginners Area 16th August 2024, 11:03 AM
Replies: 6
Views: 180
Posted By Jason Kanigan
Re: Hello Guys

Hello! What have you joined for ... what are you looking for?
Forum: Beginners Area 7th August 2024, 02:22 PM
Replies: 4
Views: 242
Posted By Jason Kanigan
Re: Job or Freelancing, and How?!

The problem is in your assumption right off the bat: "I kept trying to woo small businesses who don't think about marketing seriously".

Who can you talk to who DOES believe marketing should be...
Forum: Offline Marketing 1st August 2024, 02:28 PM
Replies: 9
Views: 421
Posted By Jason Kanigan
Re: how you know if your outdoors campaign brought results?

Yup, much like the old "Ask for Alice" and there is no Alice. Attribution is really important.

"Half my marketing is working, but the trouble is I don't know which half!" is an old industry saying.
Forum: Main Internet Marketing Discussion Forum 27th July 2024, 07:56 PM
Replies: 11
Views: 647
Posted By Jason Kanigan
Re: Title: Seeking Guidance for Online Business - Need Advice on Next Steps

You have a marketing problem and have missed the foundations of business as so many others have.

GordonJ and I have gone over these many, many times. Search for our usernames and read the posts...
Forum: Main Internet Marketing Discussion Forum 4th July 2024, 09:58 AM
Replies: 38
Views: 5,026
Posted By Jason Kanigan
Re: The thinking...???

Setting a money target is key.

It helps you decide what you should be doing. Where should you put your attention, energy, effort? If you can't see a way for it to make your money target in the...
Forum: Main Internet Marketing Discussion Forum 4th July 2024, 09:28 AM
Replies: 17
Views: 594
Posted By Jason Kanigan
Re: 3 steps to IM success.

Some great advice as always.

I've made videos about the Promotion topic under the alternate title of "Distribution Channel", starting in around 2015. Wish I could share them here but it'd be...
Forum: Main Internet Marketing Discussion Forum 18th June 2024, 10:55 AM
Replies: 9
Views: 309
Posted By Jason Kanigan
Re: Who Knew?

The Wrigley process came up recently and I grabbed a screenshot of it to share. Several steps in the evolution!

https://www.salestactics.org/wrigley
Forum: Beginners Area 18th June 2024, 10:49 AM
Replies: 17
Views: 396
Posted By Jason Kanigan
Re: How much effort is being put into stifling noobs?

Exactly correct.
Most newbies do nuthin'.

They sit around absorbing content all day, believing that is work.
Some graduate to talking to salespeople about paid programs all day--never buying...
Forum: Beginners Area 14th June 2024, 12:05 PM
Replies: 4
Views: 145
Posted By Jason Kanigan
Re: How do you create an urgency/importance for a relatively new GenAI tech

What problem does it solve?

What evidence do you have that it appeals to researchers and analysts? Do you have paint point language, such as, "I got this product because..." or "I had this...
Forum: Beginners Area 19th May 2024, 06:27 AM
Replies: 16
Views: 692
Posted By Jason Kanigan
Re: I’m new

Use the Quote button so we know who you're replying to.

Affiliate marketing is straightforward. Someone else creates the offer. They also host a sales page, which has some kind of sales letter or...
Forum: Offline Marketing 18th April 2024, 10:53 AM
Replies: 42
Views: 1,553
Posted By Jason Kanigan
Re: Are billboards still effective in driving customers?

Good reply from Monetize.

Billboards are untargeted advertising except for one thing: location.
So the primary question is: Does your target customer drive by?

Second question: Does the offer...
Forum: Main Internet Marketing Discussion Forum 15th April 2024, 09:04 AM
Replies: 14
Views: 497
Posted By Jason Kanigan
Re: Carry out better target audience research

Hmm.

Embarassment.
Frustration.
Lack of sex appeal.

Start with these.

You can drill down deeper (frustration at not being able to lean over one's stomach to comfortably put on socks).
Forum: Beginners Area 3rd April 2024, 08:24 AM
Replies: 2
Views: 94
Posted By Jason Kanigan
Re: Hi everyone!

Gosh I wish we had the ability to see IP addresses as in days of old
Forum: Beginners Area 3rd April 2024, 08:21 AM
Replies: 9
Views: 702
Posted By Jason Kanigan
Re: Businesses model or a way of earning passive income.

Having been in the IM field over 14 years, and known the people contributing to this thread for about as long...

...I haven't seen anything that is "passive" income.

Don't worry about the...
Forum: Beginners Area 23rd March 2024, 09:45 AM
Replies: 25
Views: 14,890
Posted By Jason Kanigan
Re: Searching for ways to make money online

I am going to give you four things to decide upon.

Then I'm going to give you four systems * every * business needs, no matter whether you're a bakery or a bank.

First four decisions:

1. Who...
Forum: Beginners Area 20th March 2024, 05:04 AM
Replies: 12
Views: 1,116
Posted By Jason Kanigan
Re: Digital Marketing Beginner

Use the "Quote" button so we can see who you're responding to.

Every offer needs two things:

Traffic and Conversion.

You need a way of getting eyeballs onto your offer.

Then you need a...
Forum: Offline Marketing 18th January 2024, 09:24 AM
Replies: 27
Views: 1,456
Posted By Jason Kanigan
Re: Any new agency owners in here?

I appreciate the post. What I was looking for was people focusing on the offline part of an agency business. The outreach, the onboarding, the client management. Getting started. Your questions would...
Forum: Main Internet Marketing Discussion Forum 17th January 2024, 08:40 AM
Replies: 27
Views: 601
Posted By Jason Kanigan
Re: Difficult problems with headlines

use the "quote" button so people can see who you're replying to :-)
Forum: Main Internet Marketing Discussion Forum 10th January 2024, 09:50 AM
Replies: 27
Views: 601
Posted By Jason Kanigan
Re: Difficult problems with headlines

We have a Copywriting subform and I recommend you post there.
Forum: Main Internet Marketing Discussion Forum 5th December 2023, 02:43 AM
Replies: 4
Views: 369
Posted By Jason Kanigan
Re: Seeking Advice on Best Format for Yearly Marketing Planning

Oziboomer's posts in this thread (https://www.warriorforum.com/offline-marketing/1035845-bite-reality-why-new-businesses-fail.html) may be helpful to you.
Forum: Offline Marketing 21st November 2023, 11:02 AM
Replies: 25
Views: 795
Posted By Jason Kanigan
Re: how do you feel about follow up?

Follow up is an area, even as a highly experienced salesperson, I may have lost out on many deals because of. Nah, I'm sure I've lost out.

It's a skill and a process.

My superpower is in...
Forum: Main Internet Marketing Discussion Forum 6th November 2023, 11:34 AM
Replies: 26
Views: 967
Posted By Jason Kanigan
Re: What do you think is the first step in marketing?

Find a group of people who are * already wanting * to buy a solution to a problem.
Forum: Beginners Area 30th October 2023, 05:56 PM
Replies: 11
Views: 334
Posted By Jason Kanigan
Re: Have you ever worked as a freelancer?

What you need to do is implement a process for your work, and part of that is a feedback loop. And then follow this process. If you are making it up every time, you will have inconsistent results.
...
Forum: Beginners Area 30th October 2023, 05:38 PM
Replies: 6
Views: 282
Posted By Jason Kanigan
Re: Freelancing and copy writing

10 years ago I wrote this. A week or so ago I changed the wording to be for agency owners looking to sell their services in one of the top agency groups on FB, and it went through the roof. Over 100...
Forum: Main Internet Marketing Discussion Forum 16th October 2023, 08:38 AM
Replies: 9
Views: 357
Posted By Jason Kanigan
Re: Tough to Reach Prospects

There are many kinds of people who are tough to reach by online methods. Dentists and lawyers come to mind. They are blind to email outreach.

Direct mail is a better method. Make it interesting,...
Forum: Beginners Area 11th October 2023, 05:45 AM
Replies: 3
Views: 210
Posted By Jason Kanigan
Re: Starting an LLC

I think you are reading too literally. You do not have to register an LLC under your own name. There are guidelines on how to name your LLC so that it does not have the same name as another one, and...
Forum: Beginners Area 2nd October 2023, 10:23 PM
Replies: 5
Views: 365
Posted By Jason Kanigan
Re: Advice on getting first clients for Marketing Agency

I spend at least half my time working with agency owners. Been in the field for a long time.

What people don't tell you is that business is about developing * certain competencies *. And you need...
Forum: Offline Marketing 18th September 2023, 09:08 AM
Replies: 16
Views: 619
Posted By Jason Kanigan
Re: How To Close Prospects on a Free Coaching Strategy Session?

Best to ask this question in the Offline subforum, where real sales professionials hang out.

Your marketing up front can do quite a bit of the qualifying, or filtering for the right people....
Forum: Offline Marketing 14th September 2023, 08:17 AM
Replies: 11
Views: 580
Posted By Jason Kanigan
Re: Seeking Effective Paid Strategies to Boost LED Signs Sales. Suggestions?

IDK, if you're talking about those pink and blue "We're OPEN!" window signs, I've seen a salesperson go through town and within a day it seems that everyone has one. They're like a virus. The pitch...
Forum: Beginners Area 9th September 2023, 07:59 AM
Replies: 4
Views: 204
Posted By Jason Kanigan
Re: Freelancing business related to Architectural Services

Putting a listing up in a freelance marketplace is not going to get you anything.

You would have been better, and would be better, to:

Step 1: Make a list of firms and call them.

Step 2:...
Forum: Beginners Area 7th September 2023, 08:13 AM
Replies: 33
Views: 549
Posted By Jason Kanigan
Re: coming back with marketing

Use the Quote button so we know who you are replying to.
Forum: Beginners Area 6th September 2023, 10:07 AM
Replies: 3
Views: 68
Posted By Jason Kanigan
Re: Welcome Post

What subjects or topic areas do you hope to learn about? The quality of your questions will determine the quality of your interaction and what you get out of this.
Forum: Beginners Area 6th September 2023, 09:58 AM
Replies: 33
Views: 549
Posted By Jason Kanigan
Re: coming back with marketing

Do Revenue Generating Activities.

Watching videos is not an RGA.

To a point, you * do * need to watch some things, to get a clear mental picture of what you're trying to accomplish.

So we...
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