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Search: Posts Made By: EzraWinter
Forum: Copywriting 25th November 2015, 09:58 AM
Replies: 17
Views: 1,637
Posted By MikeHumphreys
Re: Is This Ethical?

This should not be considered legal advice. I'm not an attorney and do not have any aspirations of playing one either.

Having said that, here's my take on testimonials as a copywriter:


It's...
Forum: Copywriting 20th November 2015, 09:12 AM
Replies: 14
Views: 1,069
Posted By RickDuris
Re: Have you ever written for the XXX market?

Ray,

Do you truly go through SWOT analysis, offer analysis, customer personas, gathering pain points and objections, acquiring the voice of the customer, competitive analysis, analysis of market...
Forum: Copywriting 9th November 2015, 10:35 PM
Replies: 9
Views: 1,367
Posted By ChadHaynes
Re: What do you guys think of Ramit Sethi's positioning and marketing?

If you can make millions as an Indian dude that writes long copy for young people with a website called "I will teach you to be rich", safe to say you've got a pretty solid understanding of...
Forum: Copywriting 9th November 2015, 06:42 PM
Replies: 9
Views: 1,367
Posted By Kherk Roldan
Forum: Copywriting 7th November 2015, 06:47 PM
Replies: 12
Views: 795
Posted By Raydal
Re: Copywriting for a religious group?

What works best in this market is to tie your message with a big item
in the news that most people are concerned about. Use that as a
bridge into your message.

-Ray Edwards
Forum: Copywriting 5th November 2015, 04:56 PM
Replies: 9
Views: 1,367
Posted By ChadHaynes
Re: What do you guys think of Ramit Sethi's positioning and marketing?

Honestly I think Ramit is one of the best marketers (or at least, has one of the best marketing teams) in existence.

Maybe not – maybe it's just because I'm exactly the kind of person he's...
Forum: Copywriting 21st October 2015, 10:05 AM
Replies: 43
Views: 1,986
Posted By RickDuris
Re: Sales Letter Critique Pls.

I'll tell you one thing: You gotta admire Jesse's belief in himself.

You may think it self-delusion, but I think it's exactly this type of delusion that's required to persevere in the face of...
Forum: Copywriting 20th October 2015, 04:09 PM
Replies: 7
Views: 507
Posted By Alex Cohen
Re: what is real copy writing?

Real copywriting is a lot like real mayonnaise. Tastes great compared to the fake stuff (salad dressing).

Alex
Forum: Copywriting 19th October 2015, 10:14 AM
Replies: 24
Views: 1,575
Posted By shawnlebrun
Storytelling = Subliminal Selling

I thought this article was a pretty neat read... there's a sentence in here
that REALLY stood out to me.

"The commercials Neistat produces don’t feel like commercials at all -- and that’s the key...
Forum: Copywriting 16th October 2015, 12:36 AM
Replies: 10
Views: 944
Posted By jessegilbert
Best Copywriting Quotes

I like these and collect them.

I think they may actually help me write:

On the average, five times as many people read the headline as read the body copy. ~ David Ogilvy

"In truth...Only...
Forum: Copywriting 9th October 2015, 01:04 PM
Replies: 36
Views: 1,816
Posted By joe golfer
Re: Constructive critique [UPDATED] [THIRD ATTEMPT]

Imo, you are way over thinking it. Don't try so hard.

Simplify.

Pick one (1) person to write to -- an avatar.

Talk to that one person, not a market.

As others have said, join the...
Forum: Copywriting 8th October 2015, 10:30 AM
Replies: 42
Views: 2,738
Posted By shawnlebrun
Re: 30k USD mentor program - worth the money?

With offers like this, you usually don't even need a sales letter, because Alan probably isn't trying to convert cold traffic into a $30k sale.

Most likely, this offer is meant for those who have...
Forum: Copywriting 7th October 2015, 10:56 AM
Replies: 42
Views: 2,738
Posted By splitTest
Re: 30k USD mentor program - worth the money?

I'll give the guy this much -- he writes amusing bullets:



:o

"Our LIGHT SPEED technique for turning yourself into a world-class copywriter – so fast in fact that you’ll likely need to sit...
Forum: Copywriting 27th September 2015, 06:30 PM
Replies: 52
Views: 3,024
Posted By ewenmack
Re: Has COPY become a "COMMODITY"?

It certainly can become a commodity very fast.

Example: Joe Polish's postcards for carpet cleaning
weren't bringing a positive return for a client.

As soon as it's read, it mentions carpet...
Forum: Copywriting 27th September 2015, 05:19 PM
Replies: 52
Views: 3,024
Posted By Jason Kanigan
Re: Has COPY become a "COMMODITY"?

Because it is, at the lowest level.

Anything is a commodity at the lowest level of delivery and especially (lack of) positioning.

We all know someone who ought to be charging a lot more for...
Forum: Copywriting 27th September 2015, 04:11 PM
Replies: 7
Views: 924
Posted By Raydal
Re: Bullet point hooks customer, but... How to respond

Tell her that she would find out from your product and if she is
not satisfied with the answer then she is protected by the
guarantee. No way I would satisfy that curiosity otherwise,
EXCEPT that...
Forum: Copywriting 24th September 2015, 12:03 PM
Replies: 10
Views: 1,767
Posted By colmodwyer
Re: 5 Principles of Effective Headlines

MECLABS ain't determined squat... someone there could've picked up a copy of Tested Advertising Methods and saved themselves 15 years.
Forum: Copywriting 20th September 2015, 08:24 PM
Replies: 9
Views: 807
Posted By Andrew Stevens
Re: Any Sneakerhead Copwriters?

Do you have a copywrting portfolio
Forum: Copywriting 20th September 2015, 03:22 PM
Replies: 9
Views: 807
Posted By Andrew Stevens
Any Sneakerhead Copwriters?

Are there any copywriters here that are big into the show game with in depth knowedge of Jordans, Retros, etc?
Forum: Copywriting 17th September 2015, 04:59 PM
Replies: 27
Views: 1,807
Posted By Patrick Christoph
Re: Donald Trump Surge Thanks To Copywriting?

One thing I hadn't noticed before this campaign run is that Trump and Jordan Belfort sound almost identical in style. Watch Belfort's SLP seminars and you'll find some very non-specific...
Forum: Copywriting 15th September 2015, 01:38 PM
Replies: 27
Views: 1,807
Posted By Alex Cohen
Re: Donald Trump Surge Thanks To Copywriting?

Trump didn't get where he is today not knowing how to talk to people.

Has he employed a copywriter to advise him on campaign speeches and interviews? Possibly. But I think it's more likely that...
Forum: Copywriting 12th September 2015, 12:06 PM
Replies: 8
Views: 1,213
Posted By The Pines
Re: What Are Your Best Headlines?

Best Headline Ever???


Gary Halbert was selling a weight loss product back in the 1980's and managed to get a lot of remnant newspaper space for his ad. The headline was...


Attention...
Forum: Copywriting 5th September 2015, 04:22 PM
Replies: 8
Views: 1,261
Posted By Kay King
Re: Ethical Question w/ a Former Client

Your reason for contacting the company would be to "out" this person - the company didn't hire you and owes you nothing. You say this company had no idea you were doing some of the work.

This...
Forum: Copywriting 3rd September 2015, 04:33 AM
Replies: 16
Views: 1,256
Posted By RickDuris
Re: Upping The Price of Guitar Lessons

The endorsement you get from the other person WILL BE KEY to the student's decision to pay more.

Let the other guitar teacher do the talking for you. Basically what he should say on your behalf is...
Forum: Copywriting 1st September 2015, 08:17 PM
Replies: 17
Views: 1,220
Posted By davedemille
Re: Critique my copy please

I would rework that headline. As a potential buyer I don't care what some guy got on a plane. "You" is more powerful. So maybe try "Discover how you can..." or "Learn how to..." or something along...
Forum: Copywriting 1st September 2015, 06:21 PM
Replies: 16
Views: 2,131
Posted By davedemille
Re: prospective copywriter - please help

I didn't take any creative writing classes but I took some business writing courses. It is counterproductive in my opinion if you want to get into copywriting.

You don't follow the same...
Forum: Copywriting 1st September 2015, 05:09 PM
Replies: 5
Views: 839
Posted By ThePromotionalGuy
Re: Adding sales copy into content

Ezra,

Here is a site worth studying. It's nothing but classic and control advertorials you can open and view.

Advertorial Examples » Swipe File Archive | Marketing & Copywriting Examples...
Forum: Copywriting 27th August 2015, 01:50 AM
Replies: 3
Views: 491
Posted By joe golfer
Prove it

Prove it. Prooooooovvvvve it.

So many, many, many sales letters lack proof. It's an afterthought at best.

This should help.

https://www.marketingresults.com.au/proof-elements/

(via...
Forum: Copywriting 11th August 2015, 02:08 AM
Replies: 4
Views: 2,028
Posted By simonf
Terrific Stuart Goldsmith Interview

I found an old newsletter with this fantastic interview with master copywriter Stuart Goldsmith (from 2000) - thought I'd share it here. Enjoy...
...
Forum: Copywriting 12th July 2015, 12:16 PM
Replies: 2
Views: 1,156
Posted By Alex Cohen
Re: Copywriting advice for new Kickstarter campaign

Alfred,

Joanna Wiebe (copyhackers.com) recently wrote a good article on the topic...

How to Write a Kickstarter Pitch (http://copyhackers.com/2015/03/how-to-write-a-kickstarter-pitch/)

Alex
Forum: Copywriting 30th June 2015, 01:27 PM
Replies: 5
Views: 1,266
Posted By RickDuris
Re: Strongman Skirt Party - Brilliant campaign

This really is brilliant creative strategy, isn't it?

Unless you really appreciated Chinese culture, there's no way you could have predicted.

I love the integration of social media marketing. ...
Forum: Copywriting 30th June 2015, 09:59 AM
Replies: 5
Views: 1,266
Posted By The Copy Nazi
Strongman Skirt Party - Brilliant campaign

This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27% | Adweek...
Forum: Copywriting 29th June 2015, 08:04 AM
Replies: 21
Views: 2,940
Posted By George Katsoudas
Re: Give me your expert opinion on these two headlines

Yes, they are for the same product.



I'm no lawyer either. These words do get used all the time in salesletters and headlines.

I do see your point about the headlines being long though.
...
Forum: Copywriting 29th June 2015, 06:16 AM
Replies: 21
Views: 2,940
Posted By Cam Connor
Re: Give me your expert opinion on these two headlines

George, are these for the same product? The first one doesn't even mention that it's a WP plugin, so if it is, that's pretty important to mention.

Neither of them are great.
Forum: Copywriting 26th June 2015, 10:15 AM
Replies: 6
Views: 1,911
Posted By yragcom1
Re: Another for the swipe file...

I try to check out everything Agora and Associates drops. All class-A stuff. That opening is awesome. Really piulls you in. No disconnect through the copy at all.
Forum: Copywriting 24th June 2015, 07:30 AM
Replies: 5
Views: 1,068
Posted By marciayudkin
Re: How to negotiate a backend deal

Ben,

Most copywriters would not agree to a deal where they get a percentage of sales, because their work only led to the lead, and the company has ample opportunity to mess up between the lead and...
Forum: Copywriting 24th June 2015, 07:26 AM
Replies: 6
Views: 1,047
Posted By marciayudkin
Re: Headlines That Just State The Product

Andy,

I don't understand your comment OR the example.

Is "Easy Reach" the name of a product? As a reader, this two-word headline is really puzzling to me, and the subhead doesn't clear it up,...
Forum: Copywriting 19th June 2015, 08:26 AM
Replies: 12
Views: 2,436
Posted By shawnlebrun
New Copywriter? Just get your sh*t out there....

Man, I'm almost embarrassed to put this up here.

Not because my site has shown off my man boobs to millions of people (hey, my man boobs are also responsible for selling millions of dollars of my...
Forum: Copywriting 17th June 2015, 02:47 PM
Replies: 32
Views: 2,952
Posted By splitTest
Re: Do Experienced Copywriters really make good money

There ya go! That's the unvarnished, no-upsell truth. ...With one caveat: the people who "scrape by" make a reasonable living -if- they can make a living at all. ...That is, the drop-off from that...
Forum: Main Internet Marketing Discussion Forum 13th June 2015, 11:04 PM
Replies: 50
Views: 4,029
Posted By Lance K
Re: Do skilled Copywriters really make good money?

While I agree that The Gary Halbert Letter archives is an amazing resource, saying that someone will become a good copywriter by simply reading them is preposterous.
Forum: Copywriting 9th June 2015, 05:04 PM
Replies: 16
Views: 2,582
Posted By StingGB
Re: Does This Sound Like You?

I live on a boat, which is like a shack but with the possibility of sinking.
Forum: Copywriting 9th June 2015, 06:08 AM
Replies: 13
Views: 2,299
Posted By JohnRussell
Re: Internet Copy Writing

Read Stephen King's On Writing.
Forum: Copywriting 1st June 2015, 11:27 AM
Replies: 21
Views: 2,801
Posted By nmwf
Re: What Are Your Biggest Copywriting Challenges?

In the past (for me), it was working with clients who obviously didn't know what they wanted from the beginning. They asked for revisions, changed their minds on those revisions, and just created an...
Forum: Copywriting 31st May 2015, 11:49 AM
Replies: 71
Views: 5,107
Posted By Mark Pescetti
Re: Sales Letter pricing

I generally charge $8,000 for a sales letter or VSL. (And ask for backend to keep me in the game - so we can tweak the copy and approach - until it converts.)

It's all positioning.

Here's...
Forum: Copywriting 27th May 2015, 06:42 PM
Replies: 36
Views: 2,025
Posted By marciayudkin
Re: Do You Ever Grow Tired of Having To Write For The LCD?

Here's the thing, though - writing so that a 5-year-old can understand is not necessarily dumbing down!

I don't know if you have ever watched classic TV/movie cartoons as an adult. When I've done...
Forum: Copywriting 20th May 2015, 07:42 AM
Replies: 16
Views: 2,131
Posted By RickDuris
Re: prospective copywriter - please help

It’s perfect and you just don’t realize it yet.

I can imagine you someday writing for yourself, promoting a health supplement of some sort saying...

"Hi, I'm Mike, the Paramedic. No, I'm not...
Forum: Copywriting 24th April 2015, 12:26 PM
Replies: 5
Views: 2,226
Posted By marciayudkin
Re: Halbert's Seminar Secret

It sure is a good way to get people to be in their seats so the seminar can start on time.

Marcia Yudkin
Forum: Copywriting 24th April 2015, 11:25 AM
Replies: 5
Views: 2,226
Posted By ThePowerHouse
Halbert's Seminar Secret

The Gary Halbert Letter (http://www.thegaryhalbertletter.com/newsletters/azll_positive_difference.htm)

Studying his letters, I came across this. It's like that ONE bullet on a salespage that makes...
Forum: Main Internet Marketing Discussion Forum 3rd January 2015, 11:01 AM
Replies: 17
Views: 1,042
Posted By BernardR
Top 10 Characteristics For Success in 2015

It seems everyone is looking for the latest METHOD for making lots of cashola in 2015 but we hardly talk about personal characteristics.

How is it for example that two people can start in the same...
Forum: Copywriting 3rd August 2011, 11:21 PM
Replies: 29
Views: 10,195
Posted By ewenmack
Re: Is there Good Copywriting software?

Here's the bad news...

Top pro copywriters don't use software to write copy.

Since that is the case, why would you want to model mediocrity?

Best,
Ewen
Forum: Copywriting 4th February 2011, 03:39 AM
Replies: 13
Views: 4,478
Posted By RickDuris
Re: Herbalife adverts

Ewen has the big idea.

Ramon, *YOU* are the product. That's the beauty of network marketing. Write about yourself and results you've achieved using Herbalife products.

In other words, you are...
Forum: Copywriting 14th May 2010, 11:56 AM
Replies: 34
Views: 4,954
Posted By BrianMcLeod
Re: I'm a good copywriter, but ... I have no portfolio.

Remember, Varg...

Copywriting is not about writing WELL,
it's about writing that gets RESULTS.

Often, that means writing things that
make "good" writers cringe.

Short, stubby sentences.
Forum: Main Internet Marketing Discussion Forum 6th August 2008, 07:16 PM
Replies: 0
Views: 76,132
Posted By admin
YOU Are A Moderator!

The Warrior Forum is virtually 100% member moderated.

If a spammer comes on board it only takes few of you to make his posts vanish into thin air. Just use that Report Post button. Their posts...
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