Forum: Copywriting
19th June 2015, 10:21 AM
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Replies: 86
Views: 5,900 |
Forum: Copywriting
4th June 2015, 11:10 AM
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Replies: 9
Views: 1,224 Re: That's that
RULE: Get rid of that everywhere you can.
Mike Schwenk shared a slick trick at one of my events:
Mark the word "that" as misspelled in your word processor's dictionary.
It'll show up with...
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Forum: Copywriting
4th June 2015, 10:37 AM
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Replies: 9
Views: 1,880 |
Forum: Copywriting
1st June 2015, 11:43 AM
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Replies: 10
Views: 1,879 |
Forum: Main Internet Marketing Discussion Forum
21st May 2015, 03:39 PM
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Replies: 13
Views: 490 |
Forum: Main Internet Marketing Discussion Forum
21st May 2015, 03:36 PM
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Replies: 20
Views: 1,705 |
Forum: Copywriting
20th May 2015, 12:19 AM
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Replies: 17
Views: 1,977 |
Forum: Internet Marketing Product Reviews & Ratings
19th May 2015, 10:55 PM
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Replies: 28
Views: 2,375 |
Forum: Main Internet Marketing Discussion Forum
17th May 2015, 07:59 PM
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Replies: 70
Views: 3,270 |
Forum: Main Internet Marketing Discussion Forum
17th May 2015, 09:41 AM
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Replies: 70
Views: 3,270 |
Forum: Main Internet Marketing Discussion Forum
16th May 2015, 01:41 PM
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Replies: 70
Views: 3,270 |
Forum: Copywriting
5th May 2015, 12:48 PM
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Replies: 10
Views: 1,875 Re: Short Copy (260 words long) Worked Better?
Hey Tony,
Thoughts:
1) Simple offer, impulse buy at under $10 price point. Might have written them right out of the copy before.
2) Perfect example of what to split test - BIG differences...
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Forum: Copywriting
5th May 2015, 04:16 AM
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Replies: 17
Views: 2,078 Re: Fair Pay For Copywriters
A VSL to sell pro copywriters into writing for you on a weird, risk-averse pricing ladder that starts off with a $20 article and ends with a $7K sales letter?
I'd seriously rethink your strategy...
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Forum: Email Marketing
30th April 2015, 12:13 AM
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Replies: 4
Views: 660 Re: Segmenting List Question:
List Automation, Automation Rules, Campaign Automation... each ESP has their own name for it.
The basic gist is of the automation is:
When (email) subscribes to (list/campaign) unsubscribe from...
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Forum: Copywriting
14th April 2015, 11:03 PM
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Replies: 6
Views: 1,328 Re: Luck with your own websites?
The hidden trap that nobody ever talks about:
Talented copywriters are often our own worst clients - by a hard mile.
When we're working for a client, we open a vein and bleed out for them
...
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Forum: Main Internet Marketing Discussion Forum
9th April 2015, 08:29 AM
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Replies: 11
Views: 1,501 |
Forum: Copywriting
6th April 2015, 04:34 PM
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Replies: 42
Views: 2,239 Re: Long Sales Copy
We're preaching to the choir now - they've moved the thread from Main Discussion into the CW subforum.
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Forum: Copywriting
6th April 2015, 11:03 AM
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Replies: 42
Views: 2,239 Re: Long Sales Copy
In "How To Write A Good Advertisement" Victor Schwab masterfully simplifies this entire debate through a story about Max Hart and his ad man George Dwyer.
Hart and Dyer were arguing about whether...
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Forum: Main Internet Marketing Discussion Forum
6th April 2015, 10:39 AM
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Replies: 6
Views: 691 Re: How this video is created? Any Software?
PRO TIP: Don't start threads then immediately take them to private message - keep the conversation in the public thread so everyone else can benefit.
Typeface = Font
The video above uses an...
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Forum: Main Internet Marketing Discussion Forum
6th April 2015, 08:42 AM
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Replies: 6
Views: 691 |
Forum: Copywriting
6th April 2015, 08:21 AM
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Replies: 42
Views: 2,239 Re: Long Sales Copy
While it's easy to largely agree with your sentiment - technology helps us out here.
Clicktale, CrazyEgg and other behavioral tracking software makes knowing what people do on your website 100%...
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Forum: Copywriting
29th March 2015, 08:16 AM
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Replies: 8
Views: 1,376 |
Forum: Copywriting
26th March 2015, 04:18 PM
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Replies: 15
Views: 2,520 |
Forum: Copywriting
18th March 2015, 08:34 AM
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Replies: 16
Views: 1,897 Re: Question To All Copywriting Warriors!!
Here's a core concept you need to learn - make your copy inviting to read, and make it useful to the reader, not just you.
Visually, your post below is an imposing blob of text.
Compare the...
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Forum: Copywriting
17th March 2015, 08:15 AM
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Replies: 5
Views: 1,342 Re: Websites that you recommend for good Slogans?
I grabbed this book as an impulse add-on while spending an Amazon xmas gift card a few years back.
I think I bought Cashvertising, this book and Bob Bly's Copywriting Handbook for like... $25.
...
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Forum: Copywriting
17th March 2015, 08:03 AM
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Replies: 14
Views: 4,048 Re: RIP Sylvie Fortin
I'm deeply saddened to learn about Sylvie's death... what a tough, inspiring woman.
The way Michel and Sylvie loved, lived and worked with each other is a model we can all learn from.
My mom...
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Forum: Copywriting
13th March 2015, 05:34 AM
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Replies: 6
Views: 1,336 Re: Teaching a course
I know a guy who knows a guy.
You're one guy and I'm the other.
Hit me up, Joe. I owe you a favor or two.
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Forum: Copywriting
9th March 2015, 10:27 PM
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Replies: 8
Views: 1,969 |
Forum: Copywriting
5th March 2015, 10:14 AM
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Replies: 3
Views: 1,974 Re: Good copywriter USP examples?
The most neglected copy written by the world's top copywriters... their own.
Good call with both Vin and Kevin, Alex.
Vin's bonafide Hollywood history and storytelling skill is fascinating.
...
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Forum: Main Internet Marketing Discussion Forum
5th March 2015, 10:11 AM
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Replies: 14
Views: 973 |
Forum: Copywriting
1st March 2015, 08:56 AM
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Replies: 2
Views: 1,085 |
Forum: Copywriting
27th February 2015, 09:02 PM
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Replies: 16
Views: 1,336 Re: Please Critique My Copy
A) TOTALLY UNSCIENTIFIC CONJECTURE: Perspective and setting images askew seems to make screencaps and certain other graphical elements more visually "believable". Maybe it's that they look less like...
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Forum: Copywriting
27th February 2015, 08:59 AM
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Replies: 16
Views: 1,336 Re: Please Critique My Copy
DESIGN MATTERS...
Before:
http://cl.ly/image/340D1w0n1a0u/JonathanDeckBefore.jpg
After:
http://cl.ly/image/2S30032h160Q/JonathanDeckAfter.jpg
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Forum: Main Internet Marketing Discussion Forum
8th February 2015, 09:09 AM
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Replies: 19
Views: 1,157 |
Forum: Internet Marketing Product Reviews & Ratings
7th February 2015, 07:12 PM
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Replies: 9
Views: 2,423 Re: Can you fill me in on Perry Marshall
Is it not enough for you that more than a decade ago, Perry Marshall quite literally "wrote the book" on Google Adwords?
"The Definitive Guide To Google Adwords" was one of the most important and...
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Forum: Main Internet Marketing Discussion Forum
5th February 2015, 08:26 AM
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Replies: 59
Views: 2,066 |
Forum: Main Internet Marketing Discussion Forum
3rd February 2015, 11:00 AM
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Replies: 59
Views: 2,066 |
Forum: Main Internet Marketing Discussion Forum
3rd February 2015, 10:46 AM
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Replies: 59
Views: 2,066 |
Forum: Website Design
3rd February 2015, 07:13 AM
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Replies: 8
Views: 1,073 |
Forum: Main Internet Marketing Discussion Forum
3rd February 2015, 07:11 AM
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Replies: 21
Views: 756 |
Forum: Copywriting
3rd February 2015, 05:56 AM
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Replies: 23
Views: 1,614 |
Forum: Main Internet Marketing Discussion Forum
29th January 2015, 05:28 AM
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Replies: 7
Views: 627 Re: Converting Digital Files To CD Disks?
To offer some balance here, I've personally shipped thousands of Kunaki discs and never had a single return much less the frequent problems you describe.
And to be clear, I'm not doubting you, I'm...
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Forum: Main Internet Marketing Discussion Forum
28th January 2015, 04:14 PM
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Replies: 7
Views: 627 |
Forum: Copywriting
22nd January 2015, 05:06 PM
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Replies: 12
Views: 1,629 |
Forum: Copywriting
14th January 2015, 07:46 AM
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Replies: 29
Views: 4,013 |
Forum: Main Internet Marketing Discussion Forum
13th January 2015, 04:25 PM
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Replies: 33
Views: 1,706 |
Forum: Main Internet Marketing Discussion Forum
12th January 2015, 05:45 PM
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Replies: 3
Views: 436 |
Forum: Copywriting
10th January 2015, 09:12 AM
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Replies: 6
Views: 1,427 Re: Question about JV/royalty stuff
First and foremost, those most likely to seek this type of "performance" arrangement are typically the least likely to execute professionally on the campaign or generate enough properly targeted...
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Forum: Main Internet Marketing Discussion Forum
3rd January 2015, 05:52 PM
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Replies: 8
Views: 633 |
Forum: Copywriting
30th December 2014, 06:29 AM
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Replies: 5
Views: 1,822 |
Forum: Email Marketing
24th December 2014, 07:54 AM
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Replies: 4
Views: 1,065 Re: JVzoo - Getresponse integration problem
Is it a JVZoo/GR account?
If so, contact JVZoo's support and they'll check on it for you (and push through any buyers that didn't get added for whatever reason).
If not, you'll need to contact...
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Forum: Copywriting
22nd December 2014, 05:19 AM
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Replies: 7
Views: 1,505 Re: Kill Your Precious
We've got a pretty good example of what happens when marketers who should know better don't do this in another thread right now...
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Forum: Copywriting
22nd December 2014, 05:12 AM
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Replies: 29
Views: 2,034 Re: Need Help in Choosing a Headline Please...
Toughen up, fragile flower. You're making this personal - it's not.
You're supposed to be a direct marketer... a paid advertising champion. Get a grip.
In a headline, every word, every comma,...
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Forum: Copywriting
21st December 2014, 06:40 AM
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Replies: 9
Views: 9,643 Re: Jim Rutz
One of the greatest of the greats.
Jim Rutz was one of Carlton's early mentors and chiefs as well as David Deutsch.
The inventor of the magalog format that's gone on to generate money to the...
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Forum: Copywriting
21st December 2014, 06:30 AM
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Replies: 29
Views: 2,034 |
Forum: Conversion Rate Optimization
20th December 2014, 04:28 PM
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Replies: 15
Views: 3,413 |