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Search: Posts Made By: jjosephs
Forum: Copywriting 29th December 2014, 01:39 PM
Replies: 44
Views: 3,618
Posted By jjosephs
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Looks like the Content Borg have arrived! Here is their greeting:

Message to All Copywriters

I've always hated the word content. It's the corporate speak version of saying "stuff inside a...
Forum: Copywriting 24th October 2014, 02:04 PM
Replies: 29
Views: 2,687
Posted By jjosephs
Re: What do you think of princesses who swear like sailors?

Personally, hate it. Everything about it is cynical and opportunistic.

I don't think there's something deep beneath the surface here. Just classic shock tactics to galvanize its victimhood core...
Forum: Copywriting 9th October 2014, 05:20 PM
Replies: 34
Views: 2,044
Posted By jjosephs
Re: What Words Do You Hate Seeing in Copy?

Hey! Leave my dead horse out of this!

:D
Forum: Copywriting 1st October 2014, 08:31 AM
Replies: 6
Views: 885
Posted By jjosephs
Re: Kick Ass Video Ad Grabs $10 mill. In Funding

I remember reading he was a 10+ year improv actor.

Doesn't surprise me. He knew his own shtick, how to act and how to do funny without being clownish, and the video embraces it. That perfectly...
Forum: Copywriting 25th September 2014, 12:23 PM
Replies: 11
Views: 1,085
Posted By jjosephs
Re: Please critique my copy for a band's page.

Story, story and story. Tattoo that on your wrist.

Steer clear of laying out her resume, and being too linear. If you do, your copy will resemble the brain-damaged twin brother of corporate...
Forum: Copywriting 24th September 2014, 02:31 PM
Replies: 17
Views: 1,141
Posted By jjosephs
Re: How many licks does it take?

This debate pops up alot, but I'm not seeing the "one or the other" here.



Your positioning is one (important) piece of the puzzle.

But even good positioning is no guarantee. For...
Forum: Copywriting 21st September 2014, 04:38 PM
Replies: 19
Views: 1,621
Posted By jjosephs
Re: Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

Some of these I agree on. Some deserve testing.

In any case, these are basic website optimization tips mate, not secrets to killer anything.

Deliver on the promise of your headline.
Forum: Copywriting 17th September 2014, 01:22 PM
Replies: 75
Views: 4,173
Posted By jjosephs
Re: Looking for a mentor

Interesting thread.

There is a powerful strain of survivorship bias on the forum, with regard to the "right way" a person is allowed to get started and get good. People who sucked dirt on the way...
Forum: Copywriting 17th September 2014, 11:43 AM
Replies: 25
Views: 1,510
Posted By jjosephs
Re: Opinions needed from real copywriters.

Well think of it like this...

The in-person selling process is immediate and fast paced. Get the attention, identify the need, alleviate the risk, close the deal...

In written copy, you also...
Forum: Copywriting 13th September 2014, 11:39 AM
Replies: 75
Views: 4,173
Posted By jjosephs
Re: Looking for a mentor

Huh... So, common wisdom here is the most desperate are often the most flakey. If so, that's a shame.

I contacted my first mentor at a time when I was broke, feeling lost and trapped. His...
Forum: Copywriting 8th September 2014, 11:49 AM
Replies: 86
Views: 3,831
Posted By jjosephs
Re: Tear My Sales Letter To Shreds

Guys, I'm missing an arm, and it sucks. I would do anything to have one.

In a perfect world would pay a qualified surgeon for a custom prosthetic, but I haven't got the budget. So I had the local...
Forum: Copywriting 28th July 2014, 04:46 PM
Replies: 103
Views: 10,232
Posted By jjosephs
Re: "Titans of Direct Response" Event - Great Sales Letter?

Roy, you met the forum troll. Don't feed it.

Can people stop replying to "linsay smith" already? Geez.
Forum: Copywriting 25th July 2014, 12:37 PM
Replies: 11
Views: 923
Posted By jjosephs
Re: Have you got what it takes to REALLY be a f***ing ROCKSTAR?

Wow nothing like a good driving beat.... cha cha tsssssss

For a second I thought the drummer might be the one driving.

Right pedal- Bass Drum/Accelerator

Left Pedal- Hi Hat/Brakes
...
Forum: Copywriting 24th July 2014, 12:48 PM
Replies: 14
Views: 924
Posted By jjosephs
Re: Please critique my sales page

The big green bar is functionally useless. Doesn't even have the navigation inside.

I would change "Our goal..." to something like "We make you more money, simple."

Your subheaders aren't...
Forum: Copywriting 22nd July 2014, 05:21 PM
Replies: 15
Views: 2,172
Posted By jjosephs
Re: Lessons from the Titans of Direct Response

I agree. Great differentiation.

Though if I looked that much like Daniel Radcliffe, I'd probably be gunning for the Harry Potter market instead :D
Forum: Copywriting 8th July 2014, 12:38 PM
Replies: 22
Views: 1,714
Posted By jjosephs
Re: Embrace FEAR

I'd argue that most greed is a fear-based means to an end.

Fear of feeling bad cause you have less than such-and-such.

Fear that you won't be good enough for "them" cause you have less.
...
Forum: Copywriting 8th July 2014, 11:16 AM
Replies: 29
Views: 2,136
Posted By jjosephs
Re: Can A Non-Sleazy Dating Sales Page Work? Critiques Please!

Your copy and tone will differ depending on whether you're getting outsiders from nothing to something ("losers", as Gordon described) or getting insiders from good/decent to better (Opportunity...
Forum: Copywriting 18th June 2014, 12:08 PM
Replies: 45
Views: 1,841
Posted By jjosephs
Re: Attention newbs: opinions are like a$$holes, and this place is full of 'em

There really should be some kind of "Fantasy Copy League" on the forum. How fun would that be?
Forum: Copywriting 17th June 2014, 06:40 PM
Replies: 45
Views: 1,841
Posted By jjosephs
Re: Attention newbs: opinions are like a$$holes, and this place is full of 'em

It was written to agitate (or Angitate?). And that it did.

I think it's easy to forget how intimidating this forum looks from the outside, to a non-copywriter. Like strolling into a kennel of...
Forum: Copywriting 7th June 2014, 04:15 PM
Replies: 7
Views: 989
Posted By jjosephs
Copywriting in a Comedy Shell

If you've never heard of the comedian John Oliver, you might be in for a treat... He has a hard-hitting, Monty Python-esque style that's sorely needed right now.

His "Net Neutrality" sketch hits...
Forum: Copywriting 7th June 2014, 10:04 AM
Replies: 33
Views: 1,542
Posted By jjosephs
Re: Headline Critique Needed Please

Hopefully you see the danger now in swiping headlines. You're getting a little of the "Copy Frankenstein" effect I like to talk about.

The fancy Carlton-style long headline doesn't work cause of...
Forum: Copywriting 30th May 2014, 08:49 AM
Replies: 30
Views: 1,310
Posted By jjosephs
Re: Content Strategies & Copywriting?

The new caesars have decided that people like to watch cats and dogs going at it. Vox populi baby.

I have a feeling they don't fully understand what they just did. So hopefully they will be open...
Forum: Copywriting 29th May 2014, 10:47 PM
Replies: 51
Views: 3,457
Posted By jjosephs
Re: [Critique request] Please give me you expert opinion on how to improve this ad copy.

The copy has that robotic programmer stench. You want the features to speak for themselves, but features alone will not engage anybody. Read up on the difference

What are the driving thoughts of...
Forum: Copywriting 28th May 2014, 05:45 PM
Replies: 30
Views: 1,200
Posted By jjosephs
Re: Massive Work on a Tweet that Croaked -- What Went Wrong?

45 days on a freakin tweet? Takes less time to create Twitter.com
Forum: Copywriting 27th May 2014, 01:42 PM
Replies: 14
Views: 1,278
Posted By jjosephs
Re: Are you seeing higher conversions with your copy - using this?

I was excited to see a new confrontation troll on the scene.

Then you went and broke my heart. I rate your trolling strategy 3/10.

Trolling, like copywriting has a set of rules. You need to...
Forum: Copywriting 26th May 2014, 08:39 AM
Replies: 99
Views: 3,222
Posted By jjosephs
Re: I NEED Just One Sentence Out of All of This Mess !!

Vague. What will I achieve without having to blog? "(Accomplish X) without blogging once"



Vague. The word content is vague. Your "benefit" is vague. They deserve each other. Why is content...
Forum: Copywriting 25th May 2014, 09:18 PM
Replies: 16
Views: 2,053
Posted By jjosephs
Re: Where can i get $500+ copywriting clients

Step 1: Be worth more than $200. Practice. Study. Listen. Read.

Step 2: Repeat step one, twice.

Step 3: Get some success under your belt, so you know what kind of results you can promise.
...
Forum: Copywriting 24th May 2014, 10:44 PM
Replies: 15
Views: 696
Posted By jjosephs
Re: Critique my copy, please. Personal development membership site

"Find your purpose in life" is a lifeless phrase that has been beaten to death and back for 40 years. No good even by the hokey standards of life coaches.

Your headline contains both support and...
Forum: Copywriting 19th May 2014, 05:53 PM
Replies: 76
Views: 3,540
Posted By jjosephs
Re: Could I make a deal with a copywriter?

Clever7, there are alot of no-value schmucks in marketing. That's not a big revelation. But fortunately many of them flop (Politicians excepted).

I'm a tough customer and I used to share your...
Forum: Copywriting 14th May 2014, 05:56 PM
Replies: 13
Views: 1,283
Posted By jjosephs
Forum: Copywriting 14th May 2014, 10:57 AM
Replies: 25
Views: 1,464
Posted By jjosephs
Re: Destroy My Copy! Please critique my copy assignments as I learn.

Seeing a pattern? The good stuff illustrates a benefit, talks directly to me, and puts my ass on the court (a big feat, since it's been about 3 years)

Yet you start with:



Sterile. Created...
Forum: Copywriting 8th May 2014, 08:53 AM
Replies: 22
Views: 1,315
Posted By jjosephs
Re: Critique my sales email please

Steve, with all due respect, it's a sinker. It reeks from the bottom up with the sterilized corporate feel that creates distance and distrust. Sales needs to eliminate distance.

If this was the...
Forum: Copywriting 7th May 2014, 05:38 PM
Replies: 22
Views: 1,315
Posted By jjosephs
Re: Critique my sales email please

Ah, I used to be a journalist. Critical difference here- big stuffy intellectual words score you you no points in this field.

This reads like a faceless tech support manual. Manuals are good for...
Forum: Copywriting 6th May 2014, 06:16 PM
Replies: 18
Views: 1,546
Posted By jjosephs
Re: Any advice for your wrist?

If the "quick fixes" don't fix it...

Consider that a huge amount of so called "wrist strain" is actually just stress.

Yup. The mind is an asshole. It creates diversions like a pain in the...
Forum: Copywriting 10th April 2014, 12:59 PM
Replies: 46
Views: 2,313
Posted By jjosephs
Re: How Watching Shark Tank Makes You a Better Copywriter

I always wonder how many of the contestants are blathering idiots...

And how many were simply edited into blathering idiots

Also... I imagine the creators get together in a little room and go...
Forum: Copywriting 6th April 2014, 10:16 PM
Replies: 17
Views: 1,176
Posted By jjosephs
Re: FASCINATING research article on how are people reading, scanning, skimming online

I just read a book on that very topic. Fascinating stuff. Same thesis- Every shift in human communication from timekeeping to reading has caused unnatural neurological shifts, each with their own...
Forum: Copywriting 6th April 2014, 09:39 PM
Replies: 4
Views: 522
Posted By jjosephs
Re: Please critique my site

Hi Rosie. It reads more like a rant than persuasive writing. You have some work to do. Some thoughts:

* The small font combined with the minimalist design disappears into the great white unknown....
Forum: Copywriting 5th April 2014, 10:30 PM
Replies: 63
Views: 3,418
Posted By jjosephs
Re: Helping a homeless guy out...

Homeless niche... Guess it was only a matter of time

Just kiddin. Very nice cause. Hope it helps him turn a page.
Forum: Copywriting 5th April 2014, 10:25 PM
Replies: 21
Views: 1,232
Posted By jjosephs
Re: Which Sales Video Do You Like Better?

Who cares? You're answering a question nobody asked you. If you're going to talk about football, you need to describe WHY first. Do not bore, especially at the beginning of the vid.

Example of a...
Forum: Copywriting 5th April 2014, 01:34 PM
Replies: 21
Views: 1,232
Posted By jjosephs
Re: Which Sales Video Do You Like Better?

Your presence is good. You seem like an athletic dude who believes in his product. Chris is right that you need to latch onto the emotions. But verbal flow is also critical, and your script is full...
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