Forum: Copywriting 
27th November 2017, 11:41 AM
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Replies: 9
Views: 380  Re: Copywriting for female customers
I would definitely recommend reworking the copy. The tone and pacing you would use for a female target audience is often different than what you'd use for men.
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Forum: Copywriting
24th November 2016, 11:28 AM
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Replies: 19
Views: 2,195 Re: AWAI or Simple Writing System
Wow, thank you so much Rob!
I may have introduced you to copywriting but you've taken it much further than that and I tip my hat to you for the hard work you've put in as well.
Happy...
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Forum: Copywriting
23rd November 2016, 11:52 PM
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Replies: 19
Views: 2,195 Re: AWAI or Simple Writing System
I couldn't agree more. Clayton's course is the best one I've ever seen and I've seen a lot of copywriting programs during my career.
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Forum: Copywriting
23rd November 2016, 11:38 PM
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Replies: 36
Views: 1,184 Re: How much are you charging?
I'm late to the party here but I'll try to offer you some advice.
Never charge by the word or by the hour. Charge by the project or the results you can deliver for your clients.
When should you...
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Forum: Copywriting
2nd June 2016, 08:13 PM
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Replies: 19
Views: 880 Re: The Copywriting End of Days
Or what. :D
All kidding aside, every niche is different on works best. Not every niche contains "ADD laden and impulsive" prospects. There's a reason why advertorials have made a comeback in...
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Forum: Copywriting
25th March 2016, 07:36 AM
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Replies: 40
Views: 2,021 Re: State of the Art: Copywriting a D.
Nice post Gordon.
I think the industry has seen a flood of new copywriters (thanks to AWAI and other home-study courses) entering at the same time as a lot of top-talent are retiring. Retiring...
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Forum: Copywriting
8th February 2016, 09:06 PM
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Replies: 43
Views: 4,405 |
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Forum: Copywriting
26th January 2016, 12:11 PM
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Replies: 9
Views: 906 Re: A quicker way to write copy
That's great Ray. Whatever process you find works best for you is the one you should definitely stick with.
One copywriter I know can only write copy if he has his two "eines" (nicotine and...
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Forum: Copywriting
26th January 2016, 07:48 AM
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Replies: 9
Views: 906 Re: A quicker way to write copy
Nice post Peter. If you don't mind, I'd like to share something which supports your idea.
A number of years ago, a copywriter named John Hostler did a product called Chunk Copy. Even though I knew...
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Forum: Copywriting
20th January 2016, 02:34 PM
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Replies: 12
Views: 781 Re: Are claims like these even legal?
The burden of proof falls on the client.
If they say, through their own words or the ones which their copywriter wrote (and they approved before uploading it online), that their product does X,Y,...
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Forum: Copywriting
12th January 2016, 07:37 AM
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Replies: 5
Views: 1,507 |
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Forum: Copywriting
4th January 2016, 06:00 PM
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Replies: 18
Views: 1,896 |
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Forum: Copywriting
14th December 2015, 06:30 PM
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Replies: 20
Views: 1,666 Re: The Difference Between Storytelling and Lying
It depends on what you're claiming. The story and the claim are two different things. The story (or fictional character) doesn't have to be proven it's real.
The claim often needs to be in order...
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Forum: Copywriting
10th December 2015, 10:56 AM
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Replies: 43
Views: 4,405 |
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Forum: Copywriting
9th December 2015, 12:53 PM
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Replies: 43
Views: 4,405 |
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Forum: Copywriting
25th November 2015, 09:58 AM
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Replies: 17
Views: 1,601 Re: Is This Ethical?
This should not be considered legal advice. I'm not an attorney and do not have any aspirations of playing one either.
Having said that, here's my take on testimonials as a copywriter:
It's...
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Forum: Copywriting
4th November 2015, 02:52 PM
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Replies: 9
Views: 1,411 Re: How to find a copywriting mentor locally?
I think you're tying your own hands. You're probably eliminating 99% of the potential mentors you could work with by insisting on finding someone who is local to you.
First, you'd have to find a...
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Forum: Copywriting
4th November 2015, 02:43 PM
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Replies: 25
Views: 1,752 |
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Forum: Copywriting
22nd October 2015, 10:00 PM
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Replies: 43
Views: 1,975 Re: Sales Letter Critique Pls.
Nice list of tools! Here's another one that I've been known to use: Visuwords http://visuwords.com/
It takes whatever word you give it and spins out the synonyms and antonyms in a visual pattern...
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Forum: Copywriting
20th October 2015, 08:29 PM
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Replies: 10
Views: 882 Re: Your input matters—thank you
Congrats Chad. You have a nice balance of "in the trenches" life experiences, humility, and willingness to learn. I like your chances of going far in the copywriting field. :)
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Forum: Copywriting
9th October 2015, 08:34 AM
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Replies: 42
Views: 2,712 Re: 30k USD mentor program - worth the money?
My thoughts exactly.
The other thing people forget is the amount of time Alan would be committing to help his protege succeed. It's not a one day commitment. It's a 365 day commitment and that's...
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Forum: Copywriting
6th October 2015, 08:11 PM
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Replies: 28
Views: 2,279 |
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Forum: Copywriting
14th September 2015, 09:42 PM
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Replies: 15
Views: 1,052 |
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Forum: Copywriting
14th September 2015, 08:25 PM
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Replies: 15
Views: 1,052 |
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Forum: Copywriting
5th September 2015, 09:26 PM
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Replies: 46
Views: 2,927 |
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Forum: Copywriting
31st August 2015, 09:57 PM
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Replies: 4
Views: 861 Re: legality of selling swipe file collections
I'm not a lawyer and have no intentions of becoming one.
It's copyrighted material. So I believe you would need to have permission from either the copywriter or the company who published the...
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Forum: Copywriting
29th August 2015, 01:00 PM
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Replies: 41
Views: 1,688 Re: copywriting competition
Depends on what you're selling. Maybe you don't have a back-end to sell at that time. You might not have an upsell offer which fits with what they're ready to buy.
Sometimes the goal is to just...
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Forum: Copywriting
29th August 2015, 12:54 PM
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Replies: 41
Views: 1,688 Re: copywriting competition
It sounds like you have a lot of dreams and aspirations. That's a good thing. But what you don't have right now is a company which is ready to hire a team of copywriters.
That's okay.
Every...
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Forum: Copywriting
29th August 2015, 12:28 PM
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Replies: 41
Views: 1,688 Re: copywriting competition
Sure there is. One example off the top of my head is face to face sales when you ask for the sale. Unless they raise an objection, you let silence work in your favor and more often than not the...
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Forum: Copywriting
29th August 2015, 09:29 AM
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Replies: 41
Views: 1,688 Re: copywriting competition
Jesse,
Here's the deal: Unless you're putting up cash for every copywriter who enters your contest -- a guaranteed, up front payment -- then you're not going to get top-notch copywriters entering...
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Forum: Copywriting
19th August 2015, 06:43 AM
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Replies: 20
Views: 25,707 |
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Forum: Copywriting
18th August 2015, 08:40 PM
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Replies: 20
Views: 25,707 |
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Forum: Copywriting
15th August 2015, 09:29 AM
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Replies: 12
Views: 2,745 |
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Forum: Copywriting
10th July 2015, 06:33 AM
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Replies: 8
Views: 1,077 |
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Forum: Copywriting
25th June 2015, 08:50 PM
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Replies: 7
Views: 1,918 Re: Anyone using this app? I love it!
Rick, have you tried the Hemingway app yet? That's one of the tools in my kit lately.
Hemingway (http://www.hemingwayapp.com/)
They have a free online version and a paid desktop ($7) version.
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Forum: Copywriting
25th June 2015, 08:46 PM
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Replies: 11
Views: 2,065 |
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Forum: Copywriting
17th April 2015, 08:56 AM
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Replies: 62
Views: 10,504 Re: Gary Bencivenga --- I'm not impressed!
Then it's time to forget about your formal education. I'm serious. I have two college degrees and two health-related professional licenses but when I sit down to write copy, I have to write at a much...
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Forum: Copywriting
14th April 2015, 05:08 PM
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Replies: 62
Views: 10,504 Re: Gary Bencivenga --- I'm not impressed!
Odds are, you're not the target market it was written for.
Seeing that it's for his own business, I'm sure he would have rewritten it if it wasn't converting well.
Sure lots of stuff. ...
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Forum: Copywriting
10th April 2015, 05:29 AM
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Replies: 36
Views: 2,283 |
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Forum: Copywriting
9th April 2015, 05:35 PM
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Replies: 36
Views: 2,283 |
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Forum: Copywriting
9th April 2015, 01:12 PM
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Replies: 36
Views: 2,283 |
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Forum: Copywriting
6th April 2015, 10:01 AM
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Replies: 9
Views: 2,433 Re: Best Way to Approach ClickBank Clients?
I wouldn't approach them at all. If you don't have a strong portfolio or track record, you have little or no leverage to close a deal with them. Then there's the issue of whether they can/will pay...
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Forum: Copywriting
23rd March 2015, 01:02 PM
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Replies: 21
Views: 3,014 Re: Who are the top copywriters of today?
Brian,
I'm not offended at all.
Saying "who's the top copywriters" is about as general as "who's the prettiest woman at the party?" It depends on your needs, wants, and preferences. Like you...
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Forum: Copywriting
23rd March 2015, 10:23 AM
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Replies: 21
Views: 3,014 Re: Who are the top copywriters of today?
Brian,
If you're talking online copy, then it really is going to depend on the niche and the product. The voice, pacing, and tone used in the copy is going to vary greatly.
As a broad...
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Forum: Copywriting
23rd March 2015, 09:46 AM
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Replies: 21
Views: 3,014 |
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Forum: Copywriting
5th March 2015, 10:58 AM
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Replies: 16
Views: 2,119 Re: BEST Paid At-Home Copywriting Course?
I'm glad to hear that it's being sold somewhere again... hopefully Clayton structured the deal to get the lion's share of the profits for that system. :)
RE: Less retired.
It doesn't surprise...
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Forum: Copywriting
5th March 2015, 10:18 AM
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Replies: 3
Views: 1,974 Re: Good copywriter USP examples?
I really liked Vin's old USP of the "Godfather of Persuasion".
My all-time favorite was John Hostler's USP (when he was still writing copy and not just doing his own info-product empire). IMHO, it...
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Forum: Copywriting
5th March 2015, 10:10 AM
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Replies: 28
Views: 2,590 |
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Forum: Copywriting
5th March 2015, 10:04 AM
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Replies: 28
Views: 2,590 |
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Forum: Copywriting
5th March 2015, 09:51 AM
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Replies: 16
Views: 2,119 |
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Forum: Copywriting
5th March 2015, 08:15 AM
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Replies: 16
Views: 2,119 Re: BEST Paid At-Home Copywriting Course?
I've been through dozens of courses, books, and video training on copywriting and Clayton's system is the best and most in-depth I've ever seen by a wide margin.
It's unfortunate that he opted...
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Forum: Copywriting
5th March 2015, 08:09 AM
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Replies: 16
Views: 2,119 Re: BEST Paid At-Home Copywriting Course?
Those are some of the mechanical parts of a salesletter. But that's not why the OP asked about the reasoning behind copying controls out by hand. I could read a cookbook but it doesn't make me a...
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Forum: Copywriting
5th March 2015, 07:58 AM
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Replies: 28
Views: 2,590 |
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Forum: Copywriting
4th March 2015, 10:53 AM
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Replies: 16
Views: 2,119 Re: BEST Paid At-Home Copywriting Course?
"Classic" sales letters could only be mailed. They had to be profitable from the get-go or the company would quickly lose their shirts. The ones that were extremely successful were mailed millions of...
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Forum: Copywriting
28th February 2015, 08:23 PM
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Replies: 10
Views: 1,333 |
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Forum: Copywriting
24th February 2015, 08:46 AM
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Replies: 15
Views: 1,314 |