Forum: Copywriting 
22nd June 2015, 08:25 AM
|
|
Replies: 86
Views: 5,753  Re: 4 postcards mailed, which was the winner?
The "no trigger" in the first three could be caused by the question in the first line of body copy.
"Would you like me to come banish all the mosquitoes in your yard for the next 3 weeks for...
|
|
Forum: Copywriting
9th June 2015, 01:32 PM
|
|
Replies: 16
Views: 2,559 |
|
Forum: Copywriting
4th June 2015, 09:00 AM
|
|
Replies: 42
Views: 2,679 |
|
Forum: Copywriting
2nd June 2015, 08:52 AM
|
|
Replies: 5
Views: 1,560 |
|
Forum: Copywriting
2nd June 2015, 08:37 AM
|
|
Replies: 20
Views: 1,396 Re: Who can help me...
On court shows, usually both.
That's a fair argument. I outsource my services to a "virtual" marketing company that does everything online, and we make sure to get everything in writing. The...
|
|
Forum: Copywriting
1st June 2015, 04:20 PM
|
|
Replies: 20
Views: 1,396 Re: Who can help me...
True story: I haven't gotten burned by someone who hasn't honored a contract. I say ALWAYS get shit in writing because I watch way too many plaintiffs get burned on The People's Court by not having a...
|
|
Forum: Copywriting
31st May 2015, 05:37 PM
|
|
Replies: 20
Views: 1,396 Re: Who can help me...
Speaking from my own experience with the answers below.
Copywriters don't usually do the actual design work -- just act as more of an "art director." Partnering with a good designer will go a...
|
|
Forum: Copywriting
22nd May 2015, 11:17 AM
|
|
Replies: 30
Views: 2,848 |
|
Forum: Copywriting
12th December 2014, 09:28 AM
|
|
Replies: 3
Views: 1,123 Re: How to write a 30 Second Spot
Chad Broude, the copywriter behind this ad, has some serious comedic chops. Here is his portfolio (http://cargocollective.com/chadbroude/following/posts). I think the Skittles, Venture Card with Alec...
|
|
Forum: Copywriting
4th December 2014, 06:40 PM
|
|
Replies: 43
Views: 3,176 Re: Dare I Ask...? Yet Another WFH Critque Thread
Stop trying to be "cute." You may think you sound relatable and funny by throwing in lines about being a guitarist and shopping with your girlfriend. But prospects don't care about that stuff.
I...
|
|
Forum: Copywriting
3rd December 2014, 09:53 AM
|
|
Replies: 7
Views: 948 Re: The BEST Ad of the year...
Those dumb Budweiser frog commercials in the '90s reportedly increased sales for Budweiser. Here is an article about it...
|
|
Forum: Copywriting
2nd December 2014, 03:37 PM
|
|
Replies: 8
Views: 1,338 |
|
Forum: Copywriting
20th November 2014, 11:43 AM
|
|
Replies: 16
Views: 1,624 Re: Being Hilarious...
To summarize the general consensus on humor in copywriting, I'll quote Walt from Breaking Bad: "Tread lightly."
|
|
Forum: Copywriting
30th October 2014, 08:53 AM
|
|
Replies: 7
Views: 1,004 Re: Unbelievable discounts
Yep. Huge "discounts" make my bullshit senses tingle. I'm not knocking the product you linked to, because I don't know anything about it. But anyone who has spent more than an hour in the IM industry...
|
|
Forum: Copywriting
28th October 2014, 11:37 AM
|
|
Replies: 15
Views: 1,712 Re: For Copy Newbies - How to Handle Critics
I don't think this advice should be overlooked. The internet is a blackhole of negativity. I've gotten away from a lot of message boards and social media because it's pretty depressing how critical...
|
|
Forum: Copywriting
2nd October 2014, 10:01 AM
|
|
Replies: 22
Views: 2,313 |
|
Forum: Copywriting
1st October 2014, 04:36 PM
|
|
Replies: 10
Views: 790 |
|
Forum: Copywriting
22nd September 2014, 12:41 PM
|
|
Replies: 19
Views: 1,553 Re: "Features AND Benefits"
Thank you. I was watching an old Western from the 1940s on gettv (a station for old fogies -- no offense) the other day. The commercial for this product played during EVERY commercial break. The ad...
|
|
Forum: Copywriting
18th September 2014, 09:17 AM
|
|
Replies: 8
Views: 1,025 Re: Your Expert's Critique Needed
Your headline needs a concise way to convey the SPECIFIC benefits of what YOUR digital magazines offer. Just saying a person can benefit from a digital magazine won't make anyone clamor for one.
...
|
|
Forum: Copywriting
11th September 2014, 10:20 AM
|
|
Replies: 30
Views: 1,163 |
|
Forum: Copywriting
24th August 2014, 01:07 PM
|
|
Replies: 19
Views: 1,126 Re: Your advice, please, about an offer
Same. Specifically, The Well-Fed Writer. (No affiliation.)
It's not the most in-depth copywriting book.
And it focuses a little too much on cold calling for my liking.
But it really opens...
|
|
Forum: Copywriting
22nd August 2014, 08:38 AM
|
|
Replies: 10
Views: 861 |
|
Forum: Copywriting
21st August 2014, 10:50 AM
|
|
Replies: 17
Views: 890 Re: Crowdsourced copywriting
If I remember right, I think there was a sentence they wanted to change. It irked me, but it wasn't anything major. I just went with it.
/derail
|
|
Forum: Copywriting
21st August 2014, 08:14 AM
|
|
Replies: 17
Views: 890 Re: Crowdsourced copywriting
I once had a client whose daughter was an English teacher. He said he would have her review my copy. :smilies_rolleyes:
|
|
Forum: Copywriting
20th August 2014, 10:27 AM
|
|
Replies: 24
Views: 1,124 Re: Some Copywriting Issues on my squeeze page
I thought this too. But this is an enticing niche for guys. If you're successful, you'll not only make a lot of money but could become a "mini-celebrity" in the process (think that Pickup Artist guy...
|
|
Forum: Copywriting
19th August 2014, 03:51 PM
|
|
Replies: 24
Views: 1,124 Re: Some Copywriting Issues on my squeeze page
Maybe I'm wrong, but if a guy and a girl are best friends (and have been for awhile), wouldn't the guy be more inclined to want to have the girl as his girlfriend?
Best friends develop a deep...
|
|
Forum: Copywriting
19th August 2014, 03:46 PM
|
|
Replies: 25
Views: 826 Re: Critique of my headlines
These look more like taglines than headlines.
Even if they are meant to be headlines (if you're working with extremely limited room), none of them are compelling. You're trying too hard to be...
|
|
Forum: Copywriting
18th August 2014, 05:21 PM
|
|
Replies: 20
Views: 833 |
|
Forum: Copywriting
14th August 2014, 11:24 AM
|
|
Replies: 9
Views: 847 |
|
Forum: Copywriting
12th August 2014, 11:26 AM
|
|
Replies: 52
Views: 2,357 |
|
Forum: Copywriting
5th August 2014, 12:01 PM
|
|
Replies: 37
Views: 2,199 Re: Letter for my copywriting business
Ewen is right: The people you are targeting with this paragraph are the exact people you want to avoid.
When you target this particular group, you are essentially selling yourself AND copywriting...
|
|
Forum: Copywriting
3rd August 2014, 05:54 PM
|
|
Replies: 46
Views: 1,476 Re: Critique Requested (thank you in advance)
"Witchcraft" is not the word you're looking for. It's too strong and doesn't put the reader in the right mind frame. As soon as I read the headline, I started thinking of cauldrons, Sabrina the...
|
|
Forum: Copywriting
29th July 2014, 07:31 AM
|
|
Replies: 103
Views: 10,284 |
|
Forum: Copywriting
22nd July 2014, 10:09 AM
|
|
Replies: 15
Views: 2,180 |
|
Forum: Copywriting
13th June 2014, 08:55 AM
|
|
Replies: 12
Views: 823 Re: Genius.
I don't have a tattoo, so I'm not much into the tattoo culture. But I figure jobs are a big reason to cover a tattoo. I would assume -- but I could be wrong -- that is one of the major markets for...
|
|
Forum: Copywriting
12th June 2014, 03:26 PM
|
|
Replies: 12
Views: 823 Re: Genius.
I don't know. Part of what works for me in the ad is the surprise that the guy isn't technically a "white guy" anymore. I think some of the effectiveness of how great the product covers up might be...
|
|
Forum: Copywriting
12th June 2014, 01:19 PM
|
|
Replies: 12
Views: 823 Genius.
Dermablend Professional- Tattoo Cover Up Makeup: Go Beyond The Cover - YouTube
|
|
Forum: Copywriting
21st May 2014, 07:13 AM
|
|
Replies: 6
Views: 843 |
|
Forum: Copywriting
13th May 2014, 08:25 AM
|
|
Replies: 25
Views: 1,469 |
|
Forum: Copywriting
30th March 2014, 01:30 PM
|
|
Replies: 24
Views: 1,166 Re: I Wonder If This Email Is Any Good
Being not too far removed from college myself, I thought of one word while reading your email: cheesy.
Sorry, just being honest.
Take this sentence for example:
"Well, here we go! Your...
|
|
Forum: Copywriting
29th March 2014, 06:44 AM
|
|
Replies: 7
Views: 926 |
|
Forum: Copywriting
24th March 2014, 08:08 AM
|
|
Replies: 17
Views: 785 |
|
Forum: Copywriting
15th March 2014, 08:56 AM
|
|
Replies: 16
Views: 2,509 |
|
Forum: Copywriting
7th March 2014, 08:49 AM
|
|
Replies: 21
Views: 965 Re: Critique my sales page/copy.
At the beginning of the letter, you guarantee the reader $5K a month. At the end of the letter, you guarantee their “success.” An obvious way to weasel out of giving a refund when the person doesn’t...
|
|
Forum: Copywriting
1st November 2013, 05:31 PM
|
|
Replies: 1
Views: 564 |
|
Forum: Copywriting
10th October 2013, 02:36 PM
|
|
Replies: 2
Views: 368 Re: Critique please - www.money4college123.com
I don't think you're conveying a big enough benefit for your price point. If I'm dropping $100, I want to KNOW I'm getting my money's worth.
Sure, you list a bunch of stuff the prospect will get...
|
|
Forum: Copywriting
31st January 2013, 04:37 PM
|
|
Replies: 20
Views: 1,198 |
|
Forum: Copywriting
31st January 2013, 08:26 AM
|
|
Replies: 20
Views: 1,198 |
|
Forum: Copywriting
27th January 2013, 11:29 AM
|
|
Replies: 3
Views: 569 |
|
Forum: Copywriting
26th January 2013, 08:15 PM
|
|
Replies: 3
Views: 569 Truth in Advertising: A Novel
Hey everyone,
A new fiction book set in the advertising world came out to rave reviews last week.
It's called Truth in Advertising. The main character is a copywriter for a Madison Avenue ad...
|
|
Forum: Copywriting
22nd January 2013, 10:27 AM
|
|
Replies: 69
Views: 6,740 Re: $10,000 Copywriting Challenge
As the runner-up in the last $10,000 contest, I strongly recommend up-and-comers giving this a shot.
The control I beat in that contest was already converting well. And if this one is converting...
|
|
Forum: Copywriting
23rd December 2012, 08:14 AM
|
|
Replies: 79
Views: 70,421 |
|
Forum: Copywriting
19th December 2012, 10:33 AM
|
|
Replies: 18
Views: 1,231 |
|
Forum: Copywriting
12th December 2012, 10:24 AM
|
|
Replies: 7
Views: 665 Re: Prevention vs. Cure help
I don't have much time right now, so a few quick things:
1) Consider starting your letter with a positive mental image, rather than the negative one you currently have. Something that shows the...
|
|
Forum: Copywriting
11th December 2012, 09:58 AM
|
|
Replies: 144
Views: 7,381 Re: Copywriting Contest
Congrats to Laura, Tony, and Jason.
All good letters with different approaches.
J-Lo's rump would be proud.
|
|
Forum: Copywriting
10th December 2012, 07:55 AM
|
|
Replies: 144
Views: 7,381 Re: Copywriting Contest
While it might be kinda shitty to "trick" people like that, I agree with your overall sentiment.
Sales are all that matter.
|